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Around the world in 60 minutes - Maxim Melnikov

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64th World Newspaper Congress and 19th World Editors Forum

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Around the world in 60 minutes - Maxim Melnikov

  1. 1. Around the world in 60 minutesMaxim MelnikovCEOMedia 3Russia
  2. 2. New MediaWelcome to CEE!Maxim Melnikov, CEO Media3, Russia WAN IFRA Congress Kiev, September 3, 2012
  3. 3. Central and Eastern Europe: Dynamic. Digital. Local We are: Belarus, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Russia, Slovakia, Slovenia, Turkey and Ukraine Total audience 261 mln Internet users: 143.5 mln Internet Penetration: 55%Source: Media3 3
  4. 4. Key trends: Print  Digital is no longer a strategy, it is reality.CEE is the region where old media is stagnating and the new media is growing • Largest internet audience in Europe: Russia (55 mln) • Fastest Internet audience growth in Europe: Belarus (+20%) • Highest Internet Advertising growth market: Ukraine (+59%) • Highest Mobile page views growth in Europe: Lithuania (+980%)Media by Region YoY% Change Q1 2011-12Source: Nielsen Global AdView Pulse report, 2012 4
  5. 5. Key surprises: Exceptionally strong local players (original or clones) in Russia,Ukraine and Belarus. Google, Facebook and Groupon are present but do notcontrol the CEE market Social networks: Russia (vk.com – 70%; odnoklassniki – 61%), Poland (nk.pl – 59%), Latvia (draugiem.lv – 54%) Search engines: Russia (yandex.ru – 74%); Estonia (neti.ee – 50.4%); Belarus (yandex.by – 43%) Group shopping websites: Russia (Biglion.ru – 36%)World Map of Social Networks Dominance Facebook penetration in CEE regionSource: Vincos.it (July 2012), Gemius/IAB Europe 5 5 5
  6. 6. Key challenges vs. Media3 responses to them: 1. Invest in and acquire mature digital projects with proven 1. “Mind the Gap” between business models, strong shrinking print revenues and leaders and give them growing digital ones. It may support they need . You will take a while till one will save time and avoid the start- compensate for the other. up risk Have you got that time? 2. Partner with only a few strong teams and invest only in 2. “VC Hype”: too much funds ‘built to last’ assets, not ‘pack from VCs on the digital to sell’; use your strategic market drives the valuations advantages in deal structure up to the extreme (media coverage; relations with advertisers, etc.) 3. “HR deficit in digital”: a lot of evangelists and buzz words; 3. Good professionals value only a few professionals in good teams. Once you invest management, sales and in a right digital asset you can marketing who are very build a center of competence expensive and hard to attract around it with a right ‘culture’ that will attract the right people.Source: Media3 6

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