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Newspaper Media 2014

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Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.

Published in: News & Politics, Business
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Newspaper Media 2014

  1. 1. Newspaper Media in 2014Newspaper Media in 2014Newspaper Media 2014Newspaper Media 2014
  2. 2. Presentation ThemesPresentation Themes  REALIGNING THE REVENUE STREAMREALIGNING THE REVENUE STREAM  AUDIENCE GROWTHAUDIENCE GROWTH  INNOVATIONINNOVATION
  3. 3. Newspaper Media: Changing Revenue StreamNewspaper Media: Changing Revenue Stream
  4. 4. 2013 Revenue Highlights: A $37.6 Billion Industry2013 Revenue Highlights: A $37.6 Billion Industry  Circulation revenue rose for 2nd consecutive year to $10.9 billion  Revenue from digital channels — advertising, circulation, digital marketing services, and other — rose 5.8% and accounted for 19% of all advertising revenue and 12% of total industry revenue.  Pure-play (digital only) advertising rose 14%.  Mobile advertising revenue jumped 77%.  Traditional advertising in print (daily & Sunday) represents less than half (46%) of total newspaper media revenue.
  5. 5. The Digital AudienceThe Digital Audience
  6. 6.  90% of American adults have a cell phone  63% of American adults have a smartphone  42% of American adults own a tablet computer  32% of American adults own an e-reader Explosive Growth in Mobile DevicesExplosive Growth in Mobile Devices Source: Pew Research, 2014
  7. 7. Mobile ManiaMobile Mania  75% of Americans bring their phones to the bathroom  67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating  44% of cell owners have slept with their phone next to their bed – not to miss any calls, text messages, or updates  Mobile now accounts for 20% of all media consumption time
  8. 8. Surge in SmartphonesSurge in Smartphones Source: Reynolds Journalism Institute, May 2014
  9. 9. Mobile Driving News ConsumptionMobile Driving News Consumption Source: Reuters Institute Digital News Report 2013
  10. 10. News Apps are Popular in U.S.News Apps are Popular in U.S. Avg. Number, News Apps Used Weekly  1.8 overall  Men 2.0, Women 1.5  By Age:  18 – 34: 1.6  35 – 54: 1.8  55 +: 1.9  Range:  M 55+: 2.2  W 18 – 34: 1.2
  11. 11. U.S. Newspaper Digital AudienceU.S. Newspaper Digital Audience  161 million UVs, March 2014  Grew 19% from April 2013  Mobile-Exclusive Digital Users:  More than 46 million UVs  Grew by 86%  Comprises 29% of all UVs
  12. 12. All Age Groups EngagedAll Age Groups Engaged Source: comScore
  13. 13. Survey: 70% Charge for Digital ContentSurvey: 70% Charge for Digital Content  And 60% of those who charge use a metered approach Source: Reynolds Journalism Institute, March 2014
  14. 14. The Print AudienceThe Print Audience
  15. 15. Print: Large Audience & RevenuePrint: Large Audience & Revenue 15  79 million read on average weekday  94 million read on average Sunday  137 million in the past week  60% college graduates read a print newspaper during an average week, 62% of those age 35 or older, and 64% of those with household income $250,000 or more.  More than half (53%) of adult Twitter users in a typical month read a newspaper in print during an average week.  $17.3 billion in advertising revenue 2013
  16. 16. Innovation: Wave of Digital Agency Services  Gannett: G/O Digital  McClatchy: impressLOCAL  Morris Communications: Main Street Digital  Gatehouse Media: Propel Marketing  Dallas Morning News: 508 Digital & Speakeasy
  17. 17. Innovation: Niche in Streaming Radio  Pittsburgh Tribune-Review, TribRadio  Sports talk radio focused on local teams  Broadcasts 9 a.m. to 8 p.m. every day  Live remote broadcasts  Professional announcers and newspaper sports writers  Launched in 2011, now profitable
  18. 18. Innovation: Local Cooking Site
  19. 19. Innovation: Content PartnersInnovation: Content Partners ProgramProgram
  20. 20. The Future: What Do We See?The Future: What Do We See?
  21. 21. Navigating Through the Media MultiverseNavigating Through the Media Multiverse
  22. 22.  TRADITIONAL PRINT  Realign the Ad vs. Consumer ratio  Niche publications Media Multiverse: Multi-Platform Revenue StreamMedia Multiverse: Multi-Platform Revenue Stream
  23. 23.  TRADITIONAL PRINT  Rebalance the Ad vs. Consumer ratio  Niche publications  DIGITAL  Paid content as well as advertising  Mobile, social, online video, search Media Multiverse: Multi-Platform Revenue StreamMedia Multiverse: Multi-Platform Revenue Stream
  24. 24.  TRADITIONAL PRINT  Rebalance the Ad vs. Consumer ratio  Niche publications  DIGITAL  Paid content as well as advertising  Mobile, social, online video, search  NON-TRADITIONAL REVENUE  Digital agency/marketing services  Event marketing  E-Commerce/transactions  Direct Marketing Media Multiverse: Multi-Platform Revenue StreamMedia Multiverse: Multi-Platform Revenue Stream
  25. 25. U.S. Newspaper Media TodayU.S. Newspaper Media Today 25
  26. 26. Newspaper Media in 2014Newspaper Media in 2014Newspaper Media 2014Newspaper Media 2014

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