10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Digital InnovationsTitle: What does engage, excite and mov...
"What	  does	  engage,	  excite,	  and	  move	                    the	  world	  –	  	     Get	  the	  very	  best	  in	  e...
www.theinterviewpeople.com	    	  is	  a	  plaLorm	  for	  exclusive	  quality	                          content.	  	  Edi...
What	  does	  	  digital	  innova/on	  	     mean	  to	  us?	  
Newspapers	  who	  contribute	  	  their	  content	  for	  syndicaDon:	  
Magazines	  who	  contribute	  	  their	  content	  for	  syndicaDon:	  
Picture	  agencies	  who	  contribute	  	   images	  (out	  of	  more	  than	  40):	  
Our	  new	  website	  contains	  the	  „web	  2.0	  standards“	  for	  editors:	  •  Individualized	  user	  accounts	  • ...
Digital	  innova/on	  contains	  chances	  and	     challenges	  for	  product	  marke/ng:	  
What does engage, excite and move the world?
What does engage, excite and move the world?
What does engage, excite and move the world?
What does engage, excite and move the world?
What does engage, excite and move the world?
What does engage, excite and move the world?
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What does engage, excite and move the world?

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What does engage, excite and move the world?

  1. 1. 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Digital InnovationsTitle: What does engage, excite and move the world?Speaker: Michael Karg und Matthias Würfl, The Interview People GmbH;Andrea Pascher, Editor, Seitenblicke Magazin, Austria
  2. 2. "What  does  engage,  excite,  and  move   the  world  –     Get  the  very  best  in  editorial"     The  Interview  People  GmbH   Case  study  for  “Digital  InnovaDon”   1.  Concept   2.  Website   3.  MarkeDng  
  3. 3. www.theinterviewpeople.com    is  a  plaLorm  for  exclusive  quality   content.    Editors  from  more  than  70  countries   purchase  licenses  for     text  and  images.  
  4. 4. What  does    digital  innova/on     mean  to  us?  
  5. 5. Newspapers  who  contribute    their  content  for  syndicaDon:  
  6. 6. Magazines  who  contribute    their  content  for  syndicaDon:  
  7. 7. Picture  agencies  who  contribute     images  (out  of  more  than  40):  
  8. 8. Our  new  website  contains  the  „web  2.0  standards“  for  editors:  •  Individualized  user  accounts  •  Orders–  from  selec/on  to  invoice  –   can  be  proceeded  online  •  Editors  can  put  alerts,  determine  their   newsleEer  schedule,  and  get  no/ce   on  similar  ar/cles  
  9. 9. Digital  innova/on  contains  chances  and   challenges  for  product  marke/ng:  

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