Media Port 2012, Session 2: Scoopshot Promo

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Media Port 2012, Session 2: Scoopshot Promo

  1. 1. Session:Innovative AdvertisingTitle:Scoopshot PromoNew Solution – New TechnologySpeaker:Nico Ruokosuoand Eric Siereveld
  2. 2. Scoopshot PromoNew Solution – new technologyNew way of engaging consumers andcrowdsourcing customer insights10/30/2012 Scoopshot 2012 1
  3. 3. What is Scoopshot?– A free application to capture newsworthy photos and videos– An on line store designed for news media professionals to acquire eye witness content– And more…. © Scoopshot 2012 2
  4. 4. Crowdsourcing process - media Mobile photographer shoots a photo or video, sets a price and sends it via Scoopshot Journalist buys fresh eyewitness content from the on-line store. © Scoopshot 2012 3
  5. 5. “Promo” : A unique way to communicate with consumersPush notification > Branded highly visual task > Audience Engagement > Campaign website and Facebook widget 10/30/2012 Scoopshot 2012 4
  6. 6. Marketing display in every pocketYou might not payattention to ads –but you do look at yourphone10/30/2012 Scoopshot 2012 5
  7. 7. Engage and invite them to spend time with your brand!10/30/2012 Scoopshot 2012 6
  8. 8. Case – Fiat 500Update and build your brand image•Active treasure hunt for Fiat 500s•57% of the respondents found thateither their product knowledge andbrand image improved•http://www.fiat.fi/fotoralli10/30/2012 Scoopshot 2012 7
  9. 9. Case – Vogel’sCrowdsource ideas:“How do you use iPad in your car?”https://store.scoopshot.com/race/8210/30/2012 Scoopshot 2012 8
  10. 10. Case – MalibuSupport launch of a new product fromMalibu•Summer feelings photo contest.•Engagement with new product•Prizes linked to launch campaign(festival tickets)https://store.scoopshot.com/race/7010/30/2012 Scoopshot 2012 9
  11. 11. Testimonials“It was a positive surprise to receive a new kind of task straight to my mobile.”– A. R.“Fun competition – there needs to be more like this!” – P. E.“Because of the competition I started to look out for Fiat 500`s and see them ina new light!” – Risto“Great action and very contemporary!” – Ming“Nice and original action! On to the next!” – Gerbert“Super cool that my photo was selected!” - Janne10/30/2012 Scoopshot 2012 10
  12. 12. Global, Regional and Hyperlocal10/30/2012 Scoopshot 2012 11
  13. 13. Why Promo?• Engaging• Activating• Social• Mobile• Digital• UniqueVisual customer insights and engagement!10/30/2012 Scoopshot 2012 12
  14. 14. Thank you! Niko Ruokosuo Eric Siereveld10/30/2012 Scoopshot 2012 13

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