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Media Port 2012, Session 1: The rise of digital media

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Media Port 2012, Session 1: The rise of digital media

  1. 1. Session:Tablet and Mobile trends IITitle:The rise of digital media: howmedia companies can createprofitable opportunities fortablet publishingSpeaker:Michael Mendoza, CEOLineup Systems Ltd
  2. 2. LINEUP OVERVIEW OVERVIEW ABOUT LINEUPLineup deliver collaborative sales tools designed specifically for multi-channel media companies, created and implemented by industry “is passionate about multi-channel mediaspecialists in print, digital and broadcast. companies” LINEUP SYSTEMS LIMITED Sales, advertising and production systems since 2002 “is committed to creating affordable, flexible, OVERVIEW Entirely web/cloud-based products collaborative sales tools which address the Built-in reporting and analytics ILIFFE NEWS & MEDIA needs of multi-channel media companies” Focus on in-year ROI “is an innovative and forward looking company” AUGUST 2012More than 2,500 users with installations in 33 countries and 21 languages “is run by industry specialists across print, digitalTransacting in excess of 2 million multi-channel ads per annumImplementations scaling broadcast2,000+ users and from 20 to channels who help shape the future of digital technology for the media industry” “is a modern approach for a modern media company” 2 2
  3. 3. Multi-Channel vs. Multi-Platform OVERVIEW ABOUT LINEUPNew platforms, such as the iPad, can be sold into through many mediachannels. Media companies that have made the transition to multi-platform “is passionate about multi-channel mediasales are are selling many or all of the channels into all of their platforms. companies” Platform: Print LINEUP SYSTEMS LIMITED “is committed to creating affordable, flexible, OVERVIEW Media Channels: multi-format, creative, display, classified, collaborative sales tools which address the augmented reality ILIFFE NEWS & MEDIA needs of multi-channel media companies” Platform: Web, mobile,innovative and forward looking company” “is an tablet AUGUST 2012 Media Channels: sponsorship, impression, video, pre-roll, overlay, app in app “is run by industry specialists across print, digital and broadcast channels who help shape the future of digital technology for the mediaVendors need to deliver integrated CRM and advertising systems that industry”support this new paradigm of multi-media/multi-platform. It is ourresponsibility to provideasales teams with tools to a modern revenue by “is modern approach for grow their mediacreating NEW business in these new channels/platforms. company” 3 3
  4. 4. Sales Teams OVERVIEW ABOUT LINEUPSuccessful sales teams have modified their approach to media advertisingsales. Sales reps are no longer divided and sell into a single “is passionate about multi-channel mediaplatform/channel. They must show the value to the buyer for ALL of the companies”media-channels and platforms. LINEUP SYSTEMS LIMITED “is committed to creating affordable, flexible, OVERVIEWSuccessful sales teams: collaborative sales tools which address the ILIFFE NEWS & MEDIA • Are re-organised as ofmulti-channel, multi-platform sales team needs a multi-channel media companies” • Are being re-trained to understand how to sell all platforms “is an innovative and forward looking company” AUGUST 2012 • Increase agency budgets through new media channels/platforms • Understand the USPby industry specialistsand products digital “is run of the media company across print, • Are highly organised and performance managed shape the and broadcast channels who help • Are aggressive in cross-platform lead generation media future of digital technology for the • industry” Effectively use systems like AdPoint to gain advantage over their competitors “is a modern approach for a modern media company” 4 4

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