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Handling covid-19 crisis communications by w7worldwide saudi ar

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W7Worldwide Handles COVID-19 Crisis Communications

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Handling covid-19 crisis communications by w7worldwide saudi ar

  1. 1. ‫ـﺍ‬‫ـ‬‫"ﺾﻌﺭﻭﻇ‬ ‫ـﺭﻭﺱ‬‫ـ‬‫ﺸﻐ‬ ‫ـﺭﺽ‬‫ـ‬‫ﻄ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﺳﺍﻝﻡﻐ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﺧﺗ‬ ‫ـﺋ‬‫ـ‬‫ﻄﻈﺰﻡ‬ ‫ـﻘﻥ‬‫ـ‬‫ﺇﺲ‬ ‫ـﻉ‬‫ـ‬‫ﻄ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﺳﺍﻝﻡﻐ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﺧﺗﻐ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻓﺯﻄ‬ ‫ـﺛﺕ‬‫ـ‬‫ﺕﺧﺍﺲ‬ ‫ـﺍﺭ‬‫ـ‬‫ﺍﻇﺎﺤ‬ ‫ـﻌﺍﺀ‬‫ـ‬‫ﻗﺖﺎ‬ ‫ـﺋ؛‬‫ـ‬‫ﺦﺍﺭﻄ‬ ‫ـﺋ‬‫ـ‬‫ﺍﺖﺎﺭﺍﺯﻏ‬ ‫ـﺭﺍﺀﺍﺕ‬‫ـ‬‫ﺇﺝ‬ ‫ـﺜ‬‫ـ‬‫ﺕﺎﺚ‬ ‫ـﺛﻭﻝ‬‫ـ‬‫ﺍﻝ‬ ‫ـﻀ‬‫ـ‬‫ﺝﺳ‬ ‫ـﺍ‬‫ـ‬‫ﻄ‬ ‫؛‬ً‫ﺍ‬‫ـ‬‫ـ‬‫ﺲﺍﻝﻡﻐ‬ ً‫ﺀ‬‫ـﺍ‬‫ـ‬‫ﻭﺏ‬ (COVID19) "‫ـﺎﺔﺛ‬‫ـ‬‫ﺍﻝﻡﺱ‬ ‫ـﺍﺕ‬‫ـ‬‫ﻭﺍﻝﺛﺭﺍﺠ‬ ‫ـﺍﺙ‬‫ـ‬‫ﺍﻓﺏﺗ‬ ‫ـﺛﺓ‬‫ـ‬‫ﻭﺖ‬ ‫ـﺛﺭﺕ‬‫ـ‬‫ﺃﺦ‬ ‫ـﺜﺍ‬‫ـ‬‫ﻝ‬ ،‫ـﻎ‬‫ـ‬‫ﺍﻝﺳﺍﻝﻡ‬ ‫ـﺍﺩ‬‫ـ‬‫ﺍﻗﺻﺎﺧ‬ ‫ـﺋ‬‫ـ‬‫ﻄﻈﺰﻌﻄ‬ ‫ـﻯ‬‫ـ‬‫ﺲﻂ‬ ‫ـﺭ‬‫ـ‬‫ﺃﺐ‬ ‫ـﺍ‬‫ـ‬‫ﻄ‬ ‫ـﻌ‬‫ـ‬‫ﻭﻊ‬ ،‫ـﺭﻭﺱ‬‫ـ‬‫ﺍﻝﻑﻐ‬ ‫ﺍﻗﺕﺧﺍﻝ‬ ‫ﻭﺖﺛﺍﺕ‬ ‫ﻝﻡﺱﺍﺲﺛﺓ‬ ‫ﺍ؛‬ً‫ﻏ‬‫ﺍﺠﺎﺤﺍﺭ‬ ‫ﺍ‬ً‫ﺭ‬‫ﺕﺼﺭﻏ‬ ‫ﻭﺍ�ﺲﻘﻄﻐﺋ‬ ‫ﺍﻗﺠﺎﺭﺍﺕﻐﺔﻐﺋ‬ ‫ﻝﻘﺠﺎﺤﺍﺭﺍﺕ‬ W7Worldwide ‫ﺏﻌﺾﺍﻝﺋ‬ ‫ﺦﻌﺭﺕﻋــﺍ‬ ‫ﺕﻋــﺛﺩ‬ ‫ﺃﻥ‬ ‫ﻏﻡﺿــﻆ‬ ‫ﺍﻝﺎــﻎ‬ ‫ﺍﻓﺯﻄــﺍﺕ‬ ‫ﺕﺔــﺍﻭﺯ‬ ‫ﺲﻂــﻯ‬ ‫ﺍﻝﻡﺂﺠﺱــﺍﺕ‬ / ‫ﺍﻝﺤــﺭﺾﺍﺕ‬ ‫ﺸــﻎ‬ ‫ﺍﻝﻡﺂﺠﺱــﻎ‬ .‫ﺍﻝﺚﺍﺭﺝﻐﺋ‬ ‫ﺃﻭ‬ ‫ﺍﻝﺛﺍﺥﻂﻐﺋ‬ ‫ﺍﻝﺊﻐﺆﺋ‬ ‫ﻄﺱﺎﻌﻯ‬ ‫ﺲﻂﻯ‬ ‫ﺍﻝﺜﻊﻈﻐﺋ‬ ‫ﺸــﻎ‬ ّ‫ﺍﻗﺠــﺎﺊﺍﺻﻎ‬ ‫ﺍﻝﻡﺂﺠﺱــﻎ‬ ‫ﺍﻝﺎﻌﺍﺦــﻀ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺾﻐﻑﻐــﺋ‬ ‫ﻄﺳﺭﺸــﺋ‬ ‫/ﻄﺂﺠﺱــﺋ‬ ‫ﺣــﺭﺾﺋ‬ ‫ﻝــﺿﻀ‬ ‫ﺍﻝﻡﻋــﻃ‬ ‫ﻄــﻆ‬ ‫"ﺃﺯﻄــﺋ‬ ‫ﺕﺛﺍﺲﻐــﺍﺕ‬ ‫ﺬﺍﻝــﺌ‬ ‫ﺖــﺍﻝ‬ ‫ﺸــﻎ‬ ‫ﺍﻝﻡﺗﺎﻡﻂــﺋ‬ ‫ﻝﻂﺱــﻐﻈﺍﺭﻏﻌﻊﺍﺕ‬ ‫ﻭﺍﻗﺠــﺎﺳﺛﺍﺩ‬ ،‫ﺍﻝﺤــﻑﺍﺸﻐﺋ‬ ‫ﻄــﻆ‬ ‫ﺇﺬــﺍﺭ‬ .‫ﺏﺍﻝﻁﺊﻉ‬ ‫ﻇﺭﺝﻌﻩ‬ ‫ﻗ‬ ‫ﻄﺍ‬ ‫ﻭﻊﻌ‬ ،"‫ﺾﻌﺭﻭﻇﺍ‬ :‫ﻭﻊﻎ‬ ،‫ﺍﻝﺳﺍﻝﻡﻐﺋ‬ ‫ﺍﻝﺧﺗﻐﺋ‬ ‫ﺍﻓﺯﻄﺋ‬ ‫ﺍﺀ‬ّ‫ﺭ‬‫ﺝ‬ ‫ﺕﺗﺛﻏﺍﺕ‬ ‫ﺍﻝﻡﺂﺠﺱﺍﺕ‬ /‫ﺍﻝﺤﺭﺾﺍﺕ‬ ‫ﺲﻡﻌﻡ‬ ‫ﺕﻌﺍﺝﻩ‬ ‫ﺍﻝﺎﺔﺍﺭﻱ‬ ‫ﺍﻝﻈﺤﺍﻁ‬ ‫ﻄﺱﺎﻌﻯ‬ ‫ﺍﻇﺚﻑﺍﺽ‬ ‫ﺍﻝﺳﺍﻝﻡﻐﺋ‬ ‫ﺍﻝﺎﻌﺭﻏﺛ‬ ‫ﺠﻘﺠﻀ‬ ‫ﺕﺳﻁﻀ‬ ‫ﺍﻝﺱﻑﺭ‬ ‫ﺕﺼﻐﻐﺛ‬ ‫ﺍﻝﻑﺳﺍﻝﻐﺍﺕ‬ ‫ﺇﻝﺶﺍﺀ‬ ‫ﺍﻝﻡﺭﺽ‬ ‫ﺏﺳﺛﻭﻯ‬ ‫ﺍﻝﻡﻌﻅﻑﻐﻆ‬ ‫ﺇﺦﺍﺏﺋ‬ ‫ﺥﻁﺭ‬ ‫ـﺍﻝ‬‫ـ‬‫ﺍﻗﺕﺧ‬ ‫ﻭﺇﺩﺭﺍﺕ‬ ‫ـﺍﻡ‬‫ـ‬‫ﻓﺻﺱ‬ (‫ـﺺ‬‫ـ‬‫ﺬﺭﻏ‬ ‫ـﺋ‬‫ـ‬‫)ﺥﺭﻏﻁ‬ ‫ـﻃ‬‫ـ‬‫ﺕﺼﺛﻏ‬ ‫ـﻯ‬‫ـ‬‫ﺇﻝ‬ ‫ـﺍ‬‫ـ‬‫ﺸﺭﻏﺼﻈ‬ ‫ـﺍﺏﺼﺋ‬‫ـ‬‫ﺍﻝﺱ‬ ‫ـﺍﺕ‬‫ـ‬‫ﺍﻝﺎﺗﺛﻏ‬ ‫ـﺋ‬‫ـ‬‫ﺖﺞﻄ‬ ‫ـﺌ‬‫ـ‬‫ﺩﺸﺳ‬ ‫ـﺛ‬‫ـ‬‫ﻭﺻ‬ ‫ـﻎ‬‫ـ‬‫ﺸ‬ ‫ﺍ‬ً‫ﺭ‬‫ـ‬‫ـ‬‫ﻇﺰﻐ‬ ‫ـﺍ‬‫ـ‬‫ﻝﻋ‬ ‫ـﻃ‬‫ـ‬‫ﺍﻝﺳﺍﻝ‬ ‫ـﻋﺛ‬‫ـ‬‫ﻏﺤ‬ ‫ـﻃ‬‫ـ‬‫ﻝ‬ ‫ـﻎ‬‫ـ‬‫ﺍﻝﺎ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﺧﺗﻐ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻓﺯﻄ‬ ‫ـﻉ‬‫ـ‬‫ﻄ‬ ‫ـﻀ‬‫ـ‬‫ﺍﻝﺎﺳﺍﻄ‬ ‫ـﺋ‬‫ـ‬‫ﺾﻐﻑﻐ‬ ‫ـﺋ‬‫ـ‬‫ﻝﻡﺳﺭﺸ‬ ‫ـﻎ؛‬‫ـ‬‫ﺍﻝﻡﺂﺠﺱ‬ ‫ﻭﺍﻝﺚﺍﺭﺝﻐــﺋ‬ ‫ﺍﻝﺛﺍﺥﻂﻐــﺋ‬ ‫ﺍﻝﺳﻡــﻀ‬ ‫ﺏﻐﺆﺎــﻎ‬ ‫ﺕﻡﺍﺠــﻙ‬ ‫ﺲﻂــﻯ‬ ‫ﺍﻝﻡﺗﺍﺸﺰــﺋ‬ ‫ﺃﺝــﻀ‬ ‫ﻄــﻆ‬ ‫ﻭﺍﻝﺳﺤــﺭﻏﻆ؛‬ ‫ﺍﻝﻌﺍﺖــﺛ‬ ‫ﺍﻝﺼــﺭﻥ‬ ‫ﻄــﻆ‬ ‫ﺍ‬ً‫ﺭ‬‫ﺾﺑﻐــ‬ ‫ﺃﺭﺏﺿــﺌ‬ ‫ﺍﻝﺎــﻎ‬ ‫ﺍﻝﻡﺱــﺂﻭﻝﻐﺋ‬ ‫ﻊــﺜﻩ‬ ‫ﺏﺃﺏﺳــﺍﺩ‬ ‫ﺾﺍﻄﻂــﺋ‬ ‫ﺩﺭﺍﻏــﺋ‬ ‫ﻏﺎﻁﻂــﺈ‬ ‫ﺍﻝــﺜﻱ‬ ‫ﺍﻓﻄــﺭ‬ (‫)ﺍﻝﺳﻡــﻘﺀ‬ .‫ﺍﻝﺳﺍﻝﻃ‬ ‫ﻄﺱﺎﻌﻯ‬ ‫ﺲﻂﻯ‬ ‫ﺍﻝﺤﺭﺾﺍﺕ‬ ‫ـﺊﺈ‬‫ـ‬‫ﺏﺱ‬ ‫ـﺭﺾﺋ؛‬‫ـ‬‫ﺍﻝﺤ‬ ‫ـﻘﺀ‬‫ـ‬‫ﺲﻡ‬ ‫ـﻆ‬‫ـ‬‫ﺏﻐ‬ (‫ـﺺ‬‫ـ‬‫ﻭﺍﻝﺼﻂ‬ ‫ـﻉ‬‫ـ‬‫)ﺍﻝﻋﻂ‬ ‫ـﻯ‬‫ـ‬‫ﺇﻝ‬ ‫ـﺂﺩﻱ‬‫ـ‬‫ﻏ‬ ‫ـﺛ‬‫ـ‬‫ﺻ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻓﺯﻄ‬ ‫ـﺋ‬‫ـ‬‫ﺭﺻﺳ‬ ‫ـﺍﻉ‬‫ـ‬‫ﺍﺕﺱ‬ ‫ﺇﻥ‬ ‫ـﻌﻝ‬‫ـ‬‫ﺍﻝﺼ‬ ‫ـﻆ‬‫ـ‬‫ﻏﻡﺿ‬ ‫ـﺎﺳﺛﺍﺩ‬‫ـ‬‫ﺍﻗﺠ‬ ‫ـﻯ‬‫ـ‬‫ﺇﻝ‬ ‫ـﺍﺕ‬‫ـ‬‫ﺍﻝﻡﺂﺠﺱ‬ /‫ـﺭﺾﺍﺕ‬‫ـ‬‫ﺍﻝﺤ‬ ‫ـﺍﺝ‬‫ـ‬‫ﺕﺗﺎ‬ ‫ـﻙ‬‫ـ‬‫ﻝﺜﻝ‬ ‫ﺍ؛‬ً‫ـﺳ‬‫ـ‬‫ﻭﺍﺠ‬ ‫ﺍ‬ً‫ﺭ‬‫ـﺍ‬‫ـ‬‫ﺍﻇﺎﺤ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﺚﺍﺬﺆ‬ ‫ـﺍﺕ‬‫ـ‬‫ﺍﻝﻡﺳﻂﻌﻄ‬ ‫ـﺍﺭ‬‫ـ‬‫ﺍﻇﺎﺤ‬ ‫ﺕﻌﺍﺦــﻀ‬ ‫ﻄﻈﻋﺔﻐــﺋ‬ ‫ﺥــﻘﻝ‬ ‫ﻄــﻆ‬ ‫ﻄﺿﺎﺱــﺊﺍﺕﻋﺍ‬ ‫ﺲﻂــﻯ‬ ‫ﻝﻂﻡﺗﺍﺸﺰــﺋ‬ ‫ﺍﻝﻁﺍﺭﺉــﺋ‬ ‫ﺍﻝﺎﻌﺍﺦــﻀ‬ ‫ﺥﻁــﻁ‬ ‫ﺏﺍﻄﺎــﻘﻙ‬ :‫ﺍﻝﺎﺍﻝﻎ‬ ‫ﺇﻝﻯ‬ ‫ﺕﻈﺼﺱﻃ‬ ‫ﺍﻝﻡﺱﺎﺔﺛ‬ ‫"ﺾﻌﺭﻭﻇﺍ‬ ‫ﺃﺯﻄﺋ‬ ‫ﻄﻉ‬ ‫ﻝﻂﺎﺳﺍﻄﻀ‬ ‫ﺍﻝﺤﺭﺾﺍﺕ‬ ‫ﺩﻝﻐﻀ‬ :‫ﺍﻝﻑﺍﺲﻂﺋ‬ ‫ﺍﻗﺕﺧﺍﻝ‬ ‫"ﺥﻁﻁ‬ ‫ﺍﺠﺎﺤﺍﺭﻱ‬ ‫ﺕﺼﺭﻏﺭ‬ ‫ﺍﻝﻡﺗﺎﻡﻂﺋ‬ ‫ﺍﻝﺎﺗﺛﻏﺍﺕ‬ ‫ﺍﻝﻁﺍﺭﺉﺋ‬ ‫ﺍﻗﺕﺧﺍﻝ‬ ‫ﺥﻁﻁ‬ ‫ﺲﻆ‬ ‫ﺍﻝﺧﺍﺩﺭﺓ‬ ‫ﺍﻝﻁﺊﻐﺋ‬ ‫ﺍﻝﻈﺧﺍﺉﺡ‬ ‫ﺍﺲﺎﻡﺍﺩ‬ ‫ﺍﻝﺳﺍﻝﻡﻐﺋ‬ ‫ﺍﻝﺧﺗﺋ‬ ‫ﻭﻄﻈﺰﻡﺋ‬ ‫ﺍﻝﺗﺿﻌﻄﻐﺋ‬ ‫ﺍﻝﺔﻋﺍﺕ‬ ‫ﻝﻡﻈﻉ‬ ‫ﺍﻝﺳﻡﻘﺀ؛‬ ‫ﻄﻉ‬ ‫ﺍﻝﻡﺳﻂﻌﻄﺍﺕﻐﺋ‬ ‫ﺍﻝﺤﻑﺍﺸﻐﺋ‬ ‫ﻄﺳﻋﻃ‬ ‫ﺍﻝﻡﺎﺊﺍﺩﻝﺋ‬ ‫ﺍﻝﺑﺼﺋ‬ ‫ﻭﺸﺼﺛ‬ ‫ﺍﻝﺤﺿﻌﻙ‬ ‫ﺍﻝﺛﺍﺥﻂﻐﺋ‬ ‫ﺍﻝﺱﻘﻄﺋ‬ ‫ﺏﺇﺝﺭﺍﺀﺍﺕ‬ ‫ﺍﻝﻡﻌﻅﻑﻐﻆ‬ ‫ﺇﺣﺳﺍﺭ‬ ‫ﺍﻝﺤﺭﺾﺋ‬ ‫ﺸﻎ‬ www.w7worldwide.com @w7worldwide ١
  2. 2. ‫ﺲﻂﻯ‬ ‫ـﻌﺭ‬‫ـ‬‫ﺍﻝﺳﺑ‬ ‫ـﻆ‬‫ـ‬‫ﻄ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﻡﺧﻂﺗ‬ ‫ـﺍﺏ‬‫ـ‬‫ﻭﺃﺦﺗ‬ ‫ـﻆ‬‫ـ‬‫ﺍﻝﺳﺍﻄﻂﻐ‬ ‫ـﻆ‬‫ـ‬ ِّ‫ﻡﺿ‬ُ‫ﻏ‬ ،‫ـﺞﻱ‬‫ـ‬‫ﻄﺭﺾ‬ ‫ـﻎ‬‫ـ‬‫ﻄﺳﻂﻌﻄﺍﺕ‬ ‫ـﺞ‬‫ـ‬‫ﻄﺭﺾ‬ ‫ـﺍﺀ‬‫ـ‬‫ﺇﻇﺤ‬ .‫ﺏﺛﺻﺋ‬ ‫ﻏﺗﺎﺍﺝﻌﻇﻋﺍ‬ ‫ﺍﻝﺎﻎ‬ ‫ﺍﻝﻡﺳﻂﻌﻄﺍﺕ‬ ‫ـﺍﻡ‬‫ـ‬‫ﺃﺻﺱ‬ ‫ﺝﺍﻇﺊﻋﺍ‬ ‫ﺇﻝﻯ‬ ‫ﺕﺪﻃ‬ ،‫ـﺜﻱ‬‫ـ‬‫ﺍﻝﺎﻈﻑﻐ‬ ‫ﺍﻝﺭﺉﻐﺟ‬ ‫ـﺍﺩﺓ‬‫ـ‬‫ﺏﺼﻐ‬ ،‫ـﺭﺍﺭ‬‫ـ‬‫ﺍﻝﺼ‬ ‫ﺦﻈﺍﻉ‬ ‫ﻄﻆ‬ ‫ـﻀ‬‫ـ‬‫ﺲﻡ‬ ‫ـﺺ‬‫ـ‬‫ﺸﺭﻏ‬ ‫ـﺿﻐﻀ‬‫ـ‬‫ﺕﺤ‬ ‫ﺍﻝﺼــﺭﺍﺭ‬ ‫ﺍﺕﺚــﺍﺫ‬ ‫ﺏﺱــﺭﺲﺋ‬ ‫ﺕﺎﻡﻐــﺞ‬ ،‫ﺍﻝﻡﺳﻂﻌﻄــﺍﺕ‬ ‫ﻭﺕﺼﻈﻐــﺋ‬ ،‫ﺍﻝﺊﺤــﺭﻏﺋ‬ ‫ﻭﺍﻝﻡــﻌﺍﺭﺩ‬ ،‫ﺍﻝﻡﺂﺠﺱــﻎ‬ ‫ﺍﻗﺕﺧــﺍﻝ‬ .‫ﻭﺍﻝﺚﺍﺭﺝﻐﺋ‬ ‫ﺍﻝﺛﺍﺥﻂﻐﺋ‬ ‫ﺍﻝﺊﻐﺆﺎﻐﻆ‬ ‫ﻄﺿﺍﺣﻑﺋ‬ ‫ﺍﻓﻄﺭ‬ ‫ﻏﺎﻁﻂﺈ‬ ‫ﺖﻐﻈﻡﺍ‬ ‫ـﺍﺀ‬‫ـ‬‫ﺃﺐﻈ‬ ‫ـﻘﻡ‬‫ـ‬‫ﺍ�ﺲ‬ ‫ـﺍﺉﻀ‬‫ـ‬‫ﻭﺠ‬ ‫ـﻉ‬‫ـ‬‫ﻄ‬ ‫ـﻀ‬‫ـ‬‫ﺍﻝﺎﺳﺍﻄ‬ ‫ـﺋ‬‫ـ‬‫ﺏﺿﻐﻑﻐ‬ ‫ـﻩ‬‫ـ‬‫ﻭﺕﺃﻊﻐﻂ‬ ‫ـﺭﺾﺋ‬‫ـ‬‫ﻝﻂﺤ‬ ‫ـﻡﻎ‬‫ـ‬‫ﺭﺠ‬ ‫ـﺛﺙ‬‫ـ‬‫ﻄﺎﺗ‬ ‫ـﻆ‬‫ـ‬‫ﺕﺳﻐﻐ‬ .‫ﺍﻓﺯﻄﺋ‬ ‫ـﻆ‬‫ـ‬‫ﺍﻝﻡﻌﻅﻑﻐ‬ ‫ـﺍﺭﺍﺕ‬‫ـ‬‫ﻭﺍﺠﺎﻑﺱ‬ ‫ـﺆﻂﺋ‬‫ـ‬‫ﺃﺠ‬ ‫ﺾﻀ‬ ‫ـﻆ‬‫ـ‬‫ﺲ‬ ‫ـﺋ‬‫ـ‬‫ﻝﻖﺝﺍﺏ‬ ‫ـﺛﻑ‬‫ـ‬‫ﺕﻋ‬ ‫؛‬ ّ‫ـﻎ‬‫ـ‬‫ﺩﺍﺥﻂ‬ ‫ـﻀ‬‫ـ‬‫ﺕﻌﺍﺦ‬ ‫ـﺋ‬‫ـ‬‫ﺥﻁ‬ ‫ـﻉ‬‫ـ‬‫ﻭﺽ‬ ،‫ﺍﻝﻌﻅﻐﻑــﻎ‬ ‫ﻭﺍﻓﻄــﻆ‬ ،‫ـﻀ‬‫ـ‬‫ﺍﻝﺳﻡ‬ ‫ﻭﻅــﺭﻭﻑ‬ ‫ﺠــﻐﺭ‬ ‫ﺲﻂــﻯ‬ ‫ﺠــﺎﻁﺭﺃ‬ ‫ﺍﻝﺎــﻎ‬ ‫ﺏﺍﻝﺎﺶﻐﻐــﺭﺍﺕ‬ ً‫ﺍ‬‫ﻍﺍﻝﺊــ‬ ‫ﻭﺍﻝﻡﺎﺳﻂﺼــﺋ‬ .‫ﻄﻈﺤﺃﺕﻙ‬ ‫ﺸﻎ‬ ‫ﻭﺍﻝﺱﻘﻄﺋ‬ ‫ﺍﻝﺧﺗﺋ‬ ‫ﻭﺕﺛﺍﺏﻐﺭ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﻡﺗﺎﻡﻂ‬ ‫ـﺍﺕ‬‫ـ‬‫ﻝﻔﺯﻄ‬ ‫ـﻐﻈﺍﺭﻏﻌﻊﺍﺕ‬‫ـ‬‫ﺍﻝﺱ‬ ‫ـﺛﺍﺩ‬‫ـ‬‫ﺏﺇﺲ‬ ‫ـﻯ‬‫ـ‬‫ﺳﻈ‬ُ‫ﺕ‬ ،‫ـﻎ‬‫ـ‬‫ﺥﺍﺭﺝ‬ ّ‫ـﻎ‬‫ـ‬‫ﻄﺔﺎﻡﺳ‬ ‫ـﻀ‬‫ـ‬‫ﺕﻌﺍﺦ‬ ‫ـﺋ‬‫ـ‬‫ﺥﻁ‬ ‫ـﻉ‬‫ـ‬‫ﻭﺽ‬ :‫ﺍﻝﺎﺍﻝﻐﺋ‬ ‫ﺍﻝﺳﻈﺍﺦﺭ‬ ‫ﺕﺪﻃ‬ ‫ﺍﻝﺤﺭﺾﺋ‬ ‫ﺕﻌﺍﺝﻋﻋﺍ‬ ‫ﺃﻥ‬ ‫ﻏﻡﺿﻆ‬ ‫ﺍﻝﺎﻎ‬ ‫ﺍﻝﻡﺗﺎﻡﻂﺋ‬ ‫ﺍﻓﺯﻄﺋ‬ ‫ﺍ‬ً‫ﻑ‬‫ﺠﻂ‬ ‫ﺍﻝﻡﺳﺛﺓ‬ ‫ﺍ�ﺝﺍﺏﺍﺕ‬ ‫ﺍﻝﻡﺱﺎﻋﺛﺸﺋ‬ ‫ﺍ�ﺲﻘﻄﻐﺋ‬ ‫ﺍﻝﻌﺠﺍﺉﻀ‬ .‫ﺍﻝﺿﻘﺠﻐﺿﻎ‬ ‫ﺍ�ﺲﻘﻡ‬ ‫ﺃﺩﻭﺍﺕ‬ .‫ﺍﻝﺔﺛﻏﺛ‬ ‫ﺍ�ﺲﻘﻡ‬ ‫ﺃﺩﻭﺍﺕ‬ ،‫ﺍﻝﺳﺛﻭﻯ‬ ‫ـﺋ‬‫ـ‬‫ﻄﺿﺍﺸﺗ‬ ‫ﺝﻋﻌﺩ‬ ‫ـﻃ‬‫ـ‬‫ﺩﺲ‬ ‫ﺲﺊﺭ‬ ‫ـﺭﺾﺎﻙ؛‬‫ـ‬‫ﻝﺤ‬ ‫ﺍﻗﺝﺎﻡﺍﺲﻐﺋ‬ ‫ـﺂﻭﻝﻐﺋ‬‫ـ‬‫ﺍﻝﻡﺱ‬ ‫ـﺍﺭ‬‫ـ‬‫ﺏﺇﻅﻋ‬ ‫ـﺍﺩﺭﺓ‬‫ـ‬‫ﺍﻝﻡﺊ‬ .‫ﺍﻝﺗﻀ‬ ‫ﻄﻆ‬ ً‫ﺍ‬‫ﺝﺞﺀ‬ ‫ﻝﺎﺿﻌﻥ‬ ‫ﺸﺭﺹ؛‬ ‫ﺲﻆ‬ ‫ﻭﺍﻝﺊﺗﺙ‬ ‫ـﺎﺳﺛ‬‫ـ‬‫ﻏﺱ‬ ‫ـﺍ‬‫ـ‬‫ﺸﺊﻐﻈﻡ‬ ،‫ـﺭﺾﺎﻙ‬‫ـ‬‫ﺣ‬ ‫ـﺍ‬‫ـ‬‫ﺕﻌﺍﺝﻋﻋ‬ ‫ـﺛ‬‫ـ‬‫ﺻ‬ ‫ـﻎ‬‫ـ‬‫ﺍﻝﺎ‬ ‫ـﺭ‬‫ـ‬‫ﺍﻝﻡﺚﺍﺬ‬ ‫ـﺋ‬‫ـ‬‫ﻝﻡﺔﺍﺏﻋ‬ ‫ـﺋ؛‬‫ـ‬ّ‫ﻏ‬‫ﻭﺍﻝﺔﺍﻊﺞ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﻌﺍﺻﺳﻐ‬ "‫ـﺋ‬‫ـ‬‫ﺍﻝﻁﺍﺭﺉ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻗﺕﺧﺍﻝﻐ‬ ‫ـﻙ‬‫ـ‬‫"ﺥﻁﺎ‬ ‫ـﺞﻡ‬‫ـ‬‫ﻏﻂ‬ ‫ـﺭﻭﺱ‬‫ـ‬‫ﺏﺍﻝﻑﻐ‬ ‫ـﺋ‬‫ـ‬‫ﺍ�ﺦﺍﺏ‬ ‫ـﺍﻗﺕ‬‫ـ‬‫ﺖ‬ ‫ـﻆ‬‫ـ‬‫ﻄ‬ ‫ـﺛ‬‫ـ‬‫ﺍﻝﻡﺞﻏ‬ ‫ـﺎﺼﺊﺍﻝ‬‫ـ‬‫ﻗﺠ‬ ‫ـﻃ‬‫ـ‬‫ﺍﻝﺳﺍﻝ‬ :‫ﻭﺍﻝﺚﺍﺭﺝﻐﺋ‬ ‫ﺍﻝﺛﺍﺥﻂﻐﺋ‬ ‫ﻝﻂﺊﻐﺆﺎﻐﻆ‬ ‫ﺍﻝﻡﺎﻌﺻﺳﺋ‬ ‫ﺍﻝﺳﻈﺍﺦﺭ‬ ‫ﺃﻊﻃ‬ ‫ﺓﺲﻂﻯ‬ ‫ﺍ�ﺝﺍﺏ‬ ‫ﺾﻌﺭﻭﻇﺍ؟‬ ‫ﺃﺯﻄﺋ‬ ‫ﺕﺧﺍﺲﺛﺕ‬ ‫ﻄﺍ‬ ‫ﺇﺫﺍ‬ ‫ﺍﻝﺤﺭﺾﺋ‬ ‫ﺥﺛﻄﺍﺕ‬ ‫ﺠﺎﺱﺎﻡﺭ‬ ‫ﺾﻐﺷ‬ ‫ﺏﺍﻝﻡﺭﺽ؟‬ ‫ﻄﻌﻅﻑﻐﻋﺍ‬ ‫ﺏﺳﺨ‬ ‫ﺇﺦﺍﺏﺋ‬ ‫ﺖﺍﻝ‬ ‫ﺸﻎ‬ ‫ﺍﻝﺤﺭﺾﺋ‬ ‫ﺠﺎﺎﺳﺍﻄﻀ‬ ‫ﺾﻐﺷ‬ ‫ﺍﻝﺊﺛﺍﺉــﻀ‬ ‫ﻊــﻎ‬ ‫ﻭﻄــﺍ‬ ‫ﺍﻝﺧﺗﻐــﺋ؟‬ ‫ﺍﻓﺯﻄــﺋ‬ ‫ﺍﺠــﺎﻡﺭﺕ‬ ‫ﺇﺫﺍ‬ ‫ﻝﻂﺤــﺭﺾﺋ‬ ‫ﺍﻝﺎﻌﺭﻏــﺛ‬ ‫ﺠﻂﺱــﻂﺋ‬ ‫ﺠــﺎﺎﺳﻁﻀ‬ ‫ﻊــﻀ‬ ‫ﺍﻝﻡﺎﻌﺻﺳﺋ؟‬ ١ ٢ ٣ ٤ ٥ ٦ ٧ :‫ﻊﻌ‬ ‫ﺍ�ﻥ‬ ‫ﺍﻝﺗﻐﻌﻱ‬ ‫ﺍﻝﺱﺂﺍﻝ‬ ‫ﺥﻁﻁ‬ ‫ﺍﻝﻡﺂﺠﺱﺍﺕ‬ /‫ﺍﻝﺤﺭﺾﺍﺕ‬ ‫ﺕﺛﻏﺭ‬ ‫ﺾﻐﺷ‬ ‫"ﺾﻌﺭﻭﻇﺍ‬ ‫ﺃﺯﻄﺋ‬ ‫ﻄﻉ‬ ‫ﺍﻝﻡﺂﺠﺱﻐﺋ‬ ‫ﺍﺕﺧﺍﻗﺕﻋﺍ‬ :‫ﻄﺎﺳﺛﺩﺓ‬ ‫ﺍ‬ً‫ﺩ‬‫ﺃﺏﺳﺍ‬ ‫ﺕﺗﻡﻀ‬ ‫ﺍﻝﺱﺂﺍﻝ‬ ‫ﺲﻂﻯ‬ ‫ﺍ�ﺝﺍﺏﺋ‬ ‫ﺍﻝﻡﺱﺎﺔﺛ"؟‬ www.w7worldwide.com @w7worldwide ٢
  3. 3. www.w7worldwide.com @w7worldwide ‫ﺍﻓﻭﺠﻁ‬ ‫ﺍﻝﺤﺭﻕ‬ ‫ﺸﻎ‬ ‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﺸﻐﺭﻭﺱ‬ ‫ﺃﺯﻄﺋ‬ ‫ﺍﻝﺳﺍﻄﺋ‬ ‫ﺍﻝﺧﺗﺋ‬ ‫ﺃﺯﻄﺋ‬ ‫ﻄﻉ‬ ‫ﺏﺱﺭﺲﺋ‬ -‫ﺍﻝﺱﺳﻌﺩﻏﺋ‬ ‫ﺏﻐﻈﻋﺍ‬ ‫ﻭﻄﻆ‬ – ‫ﺍﻓﻭﺠﻁ‬ ‫ﺍﻝﺤـــﺭﻕ‬ ‫ﺖﺿﻌﻄﺍﺕ‬ ‫ﺕﺳﺍﻄﻂﺌ‬ :‫ﺍﻝﻡﺑﺍﻝ‬ ‫ﺠﺊﻐﻀ‬ ‫ﺸﺳﻂﻯ‬ ،‫ﺣـــﻑﺍﺸﺋ‬ ‫ﻭﺍﺕﺧﺍﻗﺕ‬ ‫ﺻﻌﻏﺋ‬ ‫ﺕﻌﺝﻐﻋﺍﺕ‬ ‫ﺻﺛﻄﺌ‬ ‫ﺖﻐﺙ‬ ،‫ﺍﻝﻑﻐﺭﻭﺱ‬ ‫ﺲﻂﻯ‬ ‫ﺍﻝﻡﺎﺭﺕﺊﺋ‬ ‫ﺕﻡﻂﻙ‬ ‫ﺖﻐﺙ‬ ،‫ﺏﻂﺛﺍﻇﻋﺍ‬ ‫ﺸﻎ‬ ‫ﺍﻝﺳﺛﻭﻯ‬ ‫ﺍﻇﺎﺤـــﺍﺭ‬ ‫ﻝﻡﻈﻉ‬ ‫ﺍﺖﺎﺭﺍﺯﻏﺋ؛‬ ‫ﺇﺝﺭﺍﺀﺍﺕ‬ ‫ﺍﻝﺚﻂﻐﺔﻐﺋ‬ ‫ﺍﻝﺧﺗﺋ‬ ‫ﻭﺯﺍﺭﺍﺕ‬ ‫ﺍﺕﺚﺜﺕ‬ ‫"ﺸﻐﺭﻭﺱ‬ ‫ﻭﺃﺯﻄﺋ‬ ،"‫ﺍﻝﺱﺍﺭﺱ‬ ‫"ﻭﺏﺍﺀ‬ ‫ﻄﺿﺍﺸﺗﺋ‬ ‫ﺸﻎ‬ ‫ﺍﻝﺱﺍﺏﺼﺋ‬ ‫ﺝﻋﻌﺩﻊﺍ‬ ‫ﺏﺳﺛ‬ ‫ﺍﻝﻘﺯﻄﺋ‬ ‫ﺍﻝﺚﺊﺭﺍﺕ‬ ‫ﺍﻝﻡﻈﻁﺼﺋ‬ ‫ﺫﻝﻙ‬ ‫ﻄﻈﺜ‬ ‫ﺍﻓﻭﺏﺆﺋ‬ ‫ﻄﺭﺍﺻﺊﺋ‬ ‫ﺕﺗﺱﻈﺌ‬ ‫ﻭﺻﺛ‬ ،‫ﺍﻝﺎﻈﻑﺱـــﻐﺋ‬ ‫ﺍﻓﻭﺠﻁ‬ ‫ﺍﻝﺤﺭﻕ‬ ‫ﻝﻡﺎﻘﺯﻄﺋ‬ ‫ﺱـــﺊﺈ‬ُ‫ﻡ‬‫ﺍﻝ‬ "‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﺬﻡﺃﻇﺋ‬ ‫ﻝﺪﻡﺍﻥ‬ ‫ﺍﻝﺚﻂﻐﺔﻐـــﺋ؛‬ ‫ﺍﻝﺛﻭﻝ‬ ‫ﻄﺱـــﺎﻌﻯ‬ ‫ﺲﻂﻯ‬ ً‫ﻘ‬‫ﻭﻄﺎﺿﺍﻄ‬ ً‫ﺍ‬‫ﺣـــﻑﺍﺸ‬ ً‫ﺍ‬‫ﻄﻈﻋﺔ‬ ‫ﺭ‬ّ‫ﺸ‬‫ﻭ‬ ‫ﻄﻡﺍ‬ ‫ﺍﻝﺗﻐـــﻆ؛‬ .‫ﺍﻝﻡﺎﺳﺊﺋ‬ ‫ﺍﻝﺧﺗﻐﺋ‬ ‫ﺏﺍ�ﺝﺭﺍﺀﺍﺕ‬ ‫ﺍﻝﺔﻡﻋﻌﺭ‬ ‫ﺍﻇﺚﻑﺍﺽ‬ ‫ﺸﻎ‬ ‫ﺕﺱﺊﺈ‬ ‫ﻄﺍ‬ ‫ﺍﻝﻡﺱـــﺎﺔﺛ؛‬ ‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﺸﻐﺭﻭﺱ‬ ‫ﺕﻑﺤـــﻎ‬ ‫ﺕﺃﺐﻐﺭ‬ ‫ﺯﻏﺍﺩﺓ‬ ‫ﻄﻆ‬ ‫ﺍ‬ً‫ﺭ‬‫ﺥﻁ‬ ‫ﻊﻈﺍﻙ‬ ‫ﺃﻥ‬ ‫ﺇﻗ‬ ‫ﻝﻂﺎﺚﻑﻐﺷ‬ ‫ﻝﻂﻡﺂﺠﺱـــﺍﺕ؛‬ ‫ﻄﺚﺎﻂﻑﺋ‬ ‫ﺕﺛﺍﺏﻐﺭ‬ ‫ﺼﺌ‬َّ‫ﺊ‬‫ﺬ‬ ‫ﺍﻝﺚﻂﻐﺔﻐﺋ‬ ‫ﺍﻝﺗﺿﻌﻄﺍﺕ‬ ‫ﺃﻥ‬ ‫ﺭﻍﻃ‬ ‫ﺍﻗﺻﺎﺧﺍﺩﻱ‬ ‫ﺍﻝﻈﻡـــﻌ‬ ‫ﺇﻝﻯ‬ ‫ﺍﻝﺤـــﺭﺾﺍﺕ‬ ‫ﺠـــﺎﺗﺎﺍﺝ‬ ‫ﻝﺜﺍ‬ ،‫ﺍﻝﺳﺍﻄﺋ‬ ‫ﺍﻝﺧﺗﺋ‬ ‫ﺖﻡﺍﻏﺋ‬ ‫ﻄﻉ‬ ،‫ﺍﻗﺻﺎﺧـــﺍﺩ‬ ‫ﺲﻂﻯ‬ ‫ﺠـــﻂﺊﻎ‬ ‫ﺕﺃﺐﻐﺭ‬ ‫ﺃﻱ‬ ‫ﻄﻆ‬ ‫ﺍﻝﺎﻎ‬ ‫ﺍﻝﺚﻁﻌﺍﺕ‬ ‫ﻄـــﻉ‬ ‫ﻏﺎﻡﺍﺣـــﻯ‬ ‫ﺏﻡﺍ‬ ‫ﻭﺥﺛﻄﺍﺕﻋﺍ‬ ‫ﺲﻡﻂﻐﺍﺕﻋﺍ‬ ‫ﺕﺿﻐﻐﺷ‬ ‫ﻭﻄﺗﺍﻭﻝﺋ‬ ،‫ﺏﺱـــﺭﺲﺋ‬ ‫ﺍﻝﺎﺧﺭﻑ‬ .‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﺸﻐﺭﻭﺱ‬ ‫ﺍﻇﺎﺤﺍﺭ‬ ‫ﻝﻡﻈﻉ‬ ‫ﺖﺿﻌﻄﺍﺕﻋﺍ‬ ‫ﺍﺕﺚﺜﺕﻋﺍ‬ ،‫ﻭﺍﻝﺪﻐﺍﺸﺋ‬ ‫ﺍﻝﺱـــﻐﺍﺖﺋ‬ ‫ﺻﻁﺍﺲﺍﺕ‬ :‫ﻄﺑـــﻀ‬ ،‫ﺍ‬ً‫ﺊ‬‫ﺠـــﻂ‬ ‫ﺏﺍﻝﻑﺳﻀ‬ ‫ﺍﻓﺲﻡﺍﻝ‬ ‫ﺻﻁﺍﺲـــﺍﺕ‬ ‫ﺏﺳﺨ‬ ‫ﺕﺃﺐـــﺭﺕ‬ ‫ﻭﺻـــﺛ‬ ‫ﻊﻎ‬ -ً‫ﺍ‬‫ﺕﺔﺍﺭﻏ‬ ً‫ﺍ‬‫ﻄﺭﺾﺞ‬ ‫ﺕﻡﺑﻀ‬ ‫-ﺍﻝﺎﻎ‬ ‫ﺩﺏﻎ‬ ‫ﺕﺿﻌﻥ‬ ‫ﻭﺻﺛ‬ ،‫ﻭﺍﻝﺊﻈﺍﺀ‬ ،‫ﻭﺍﻝﺎﺧﻈﻐﻉ‬ ‫ﻭﺍﻝﺎﺭﺸﻐﻩ‬ ،‫ﺍﻝﺶﺜﺍﺉﻐﺋ‬ ‫ﻭﺍﻝﺚﺛﻄﺍﺕ‬ ‫ﺍﺻﺎﺧﺍﺩﻏﺋ‬ ‫ﺻﻁﺍﺲﺍﺕ‬ ‫ﻇﻡﻌ‬ ‫ﺇﻝﻯ‬ ‫ﺍﻝﻡﺭﺽ‬ ‫ﺕﻑﺤـــﻎ‬ ‫ﺃﺩﻯ‬ ‫ﺍﻝﻡﺼﺍﺏﻀ‬ ‫ﻭﺸﻎ‬ .‫ﺍﻓﺯﻄﺋ‬ ‫ﻊﺜﻩ‬ ‫ﻄﻆ‬ ً‫ﺍ‬‫ﺕﺪﺭﺭ‬ ‫ﺍﻓﺾﺑﺭ‬ .‫ﺳﺛ‬ُ‫ﺏ‬ ‫ﺲﻆ‬ ‫ﻭﺍﻝﺳﻡﻀ‬ ‫ﺍﻝﺎﺳﻂﻐﻃ‬ ‫ﻭﺕﺼﻈﻐﺍﺕ‬ ،‫ﺍ�ﻝﺿﺎﺭﻭﻇﻐﺋ‬ ‫ﻭﺍﻝﺎﺔﺍﺭﺓ‬ ،‫ﻭﺍﻝﺎﺼﻈﻐﺋ‬ ،‫ﺍﻝﺧﺗﻐﺋ‬ ‫ﺍﻝﺭﺲﺍﻏﺋ‬ ‫ﺣﻡﻂﺌ‬ ‫ﺃﺥﺭﻯ‬ ٣
  4. 4. ً‫ﺋ‬‫ﺍﺠـــﺎﺔﺍﺏ‬ Apple ‫ﺣـــﺭﺾﺋ‬ ‫ﺻﺛﻄﺎﻋﺍ‬ ‫ﺍﻝﺎﻎ‬ ‫ﺍﻝﺎﺊﺭﺲﺍﺕ‬ ‫ﻭﺦﻂﺌ‬ ‫ﻭﺕﺼﻂﻐﻀ‬ ‫ﺍﻝﻡﺭﺽﻯ‬ ‫ﺲﻘﺝ‬ ‫ﺸﻎ‬ ‫ﺍ‬ً‫ﻄ‬‫ﻭﺇﺠـــﻋﺍ‬ ،‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﻝﻑﻐﺭﻭﺱ‬ ‫ﺩﻭﻗﺭ‬ ‫ﻄﻂﻐﻌﻥ‬ 15 ‫ﺇﻝﻯ‬ ‫ﻝﻂﻌﺏﺍﺀ‬ ‫ﻭﺍﻝﻡﺔﺎﻡﺳﻐﺋ‬ ‫ﺍﻗﺻﺎﺧﺍﺩﻏﺋ‬ ‫ﺍ�ﺐﺍﺭ‬ ‫ﺕﺊﺭﺲﺍﺕ‬ ‫ﻄﺪﺍﺲﻑﺋ‬ ‫ﺲﻆ‬ ‫ﺃﺲﻂﻈﺌ‬ ‫ﺾﻡﺍ‬ ،‫ﺍﻝﺳﺍﻝﻃ‬ ‫ﺃﻇﺗﺍﺀ‬ ‫ﺝﻡﻐﻉ‬ ‫ﺸﻎ‬ ‫ﻄﻌﻅﺷ؛‬ ‫ﺾﻀ‬ ‫ﺏﻩ‬ ‫ﻏﺎﺊﺭﻉ‬ ‫ﻄﺍ‬ ‫ﺏﺪﺳﺷ‬ ‫ﺕﺎﺊﺭﻉ‬ ‫ﺏﺗﻐﺙ‬ ،‫ﻄﻌﻅﻑﻐﻋﺍ‬ ‫ﺝﻡﻐﻉ‬ ‫ﺏﺇﻍﻘﻕ‬ ‫ﻭﺻﺍﻄﺌ‬ ،‫ﺍﻝﻑﻐـــﺭﻭﺱ‬ ‫ﻄﺿﺍﺸﺗﺋ‬ ‫ﺝﻋﻌﺩ‬ ‫ﻝﺛﺲﻃ‬ ‫)ﺏﺍﺠـــﺎﺑﻈﺍﺀ‬ ‫ﺍﻝﺳﺍﻝﻃ‬ ‫ﺃﻇﺗﺍﺀ‬ ‫ﺾﻀ‬ ‫ﺸﻎ‬ ‫ﺏﺍﻝﺎﺔﺞﺉﺋ‬ ‫ﻝﻂﺊﻐﻉ‬ ‫ﻄﺎﺍﺝﺭﻊـــﺍ‬ ‫ﺫﻝﻙ‬ ‫ﻄﻆ‬ ً‫ﻗ‬‫ﺏﺛ‬ ‫ﻭﺠـــﺎﺼﻌﻡ‬ ،‫ﺍﻝﺔﺍﺭﻱ‬ ‫ﻄﺍﺭﺱ‬ 27 ‫ﺖﺎـــﻯ‬ (‫ﺍﻝﺧﻐﻆ‬ ‫ﺲﺊﺭ‬ ‫ﺍ�ﻝﺿﺎﺭﻭﻇﻎ‬ ‫ﻄﺎﺔﺭﻊـــﺍ‬ ‫ﺥـــﻘﻝ‬ ‫ﻄـــﻆ‬ ‫ﺲﻡﻘﺉﻋﺍ‬ ‫ﺏﺚﺛﻄـــﺋ‬ ‫ﺇﻝﻯ‬ ‫ﻝﺔﺃﺕ‬ ‫ﺾﻡﺍ‬ ،‫ﺍﻝﺎﻁﺊﻐﺼﺍﺕ‬ ‫ﻄﺎﺔﺭ‬ ‫ﺃﻭ‬ ،apple.com ‫ﻄﻌﺻﺳﻋﺍ‬ ‫ﺠـــﻡﺗﺌ‬ ‫ﺃﻇﻋﺍ‬ ‫ﻭﺃﺾﺛﺕ‬ ‫ﺍﻝﺳﺍﻝﻃ‬ ‫ﺖـــﻌﻝ‬ ‫ﻄﺭﻇﺋ‬ ‫ﺲﻡﻀ‬ ‫ﺕﺭﺕﻐﺊـــﺍﺕ‬ ‫ﺾﺍﻇﺌ‬ ‫ﺇﺫﺍ‬ ‫ﺍﻝﻡﻈﺞﻝ‬ ‫ﻄﻆ‬ ‫ﺏﺍﻝﺳﻡﻀ‬ ‫ﺍﻝﺳﺍﻝﻃ‬ ‫ﺸﻎ‬ ‫ﻄﻌﻅﻑﻐﻋﺍ‬ ‫ﻝﺔﻡﻐﻉ‬ ‫ﺲﻡﻂﻋﻃ‬ ‫ﻏﺎﻁﻂﺈ‬ ‫ﺍﻝﺜﻏـــﻆ‬ ‫ﻭﺃﻄﺍ‬ ،‫ﺏﺜﻝﻙ‬ ‫ﺕﺱـــﻡﺡ‬ ‫ﻭﻅﻐﻑﺎﻋﻃ‬ ‫ﺍﻝﻡﺱﺍﺖﺋ‬ ‫ﻝﺞﻏﺍﺩﺓ‬ ‫ﺇﺭﺣﺍﺩﺍﺕ؛‬ ‫ﺸﺱﻐﺎﺊﺳﻌﻥ‬ ‫ﻝﻂﻡﺿﺎﺈ‬ ‫ﺖﺪﻌﺭﻊﻃ‬ ‫ﺝﻡﻐﻉ‬ ‫ﺸﻎ‬ ‫ﺍﻝﻡﺿﺑﺷ‬ ‫ﺍﻝﺎﻈﺰﻐﺷ‬ ‫ﺸﻎ‬ ‫ﺍﻗﺠﺎﻡﺭﺍﺭ‬ ‫ﻄﻉ‬ ،‫ﺍﻝﺤﺚﺧﻐﺋ‬ ،‫ﺦﺗﻐﺋ‬ ‫ﺸﺗﻌﺦﺍﺕ‬ ‫ﺠـــﺎﺔﺭﻱ‬ ‫ﺃﻇﻋﺍ‬ ‫ﻭﺫﺾﺭﺕ‬ ،‫ﺍﻝﺳﻡﻀ‬ ‫ﺃﻄﺍﺾـــﻆ‬ .‫ﺏﺍﺠﺎﻡﺭﺍﺭ‬ ‫ﺍﻝﺗﺭﺍﺭﺓ‬ ‫ﻝﺛﺭﺝﺋ‬ ‫ﺍ‬ ً‫ﻭﺻﻐﺍﺠ‬ :‫ﺍﺖﺎﺭﺍﺯﻏﺋ‬ ‫ﺇﺝﺭﺍﺀﺍﺕ‬ ‫ﺏﺍﺕﺚﺍﺫ‬ ‫ﺻﺍﻄﺌ‬ ‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﺸﻐﺭﻭﺱ‬ ‫ﺍﻇﺎﺤﺍﺭ‬ ‫ﻗﺖﺎﻌﺍﺀ‬ ‫ﺍﻝﻡﻡﻂﺿﺋ‬ ‫ﺝﻋﻌﺩ‬ ‫ﺇﺬﺍﺭ‬ ‫ﺸﻎ‬ .‫ﻭﺍﻝﺔﻌﻏﺋ‬ ‫ﺍﻝﺊﺭﻏﺋ‬ ‫ﺍﻝﻡﻈﺍﺸﺜ‬ ‫ﺇﻍﻘﻕ‬ .‫ﺍﻝﺱﻐﺍﺖﻐﺋ‬ ‫ﺍﻝﺎﺃﺣﻐﺭﺍﺕ‬ ‫ﺕﺳﻂﻐﺺ‬ .‫ﺍﻝﺳﻡﺭﺓ‬ ‫ﺕﺳﻂﻐﺺ‬ .‫ﻭﺍﻝﺭﻏﺍﺽﻐﺋ‬ ‫ﺍﻝﺎﺭﺸﻐﻋﻐﺋ‬ ‫ﺍﻓﻇﺤﻁﺋ‬ ‫ﺕﺳﻂﻐﺺ‬ .‫ﺍﻝﺛﺭﺍﺠﺋ‬ ‫ﺕﺳﻂﻐﺺ‬ Apple ‫ﺁﺏﻀ‬ ‫ﺣﺭﺾﺋ‬ ‫ﺍﻓﺯﻄﺋ‬ ‫ﻄﻉ‬ ‫ﺕﺳﺍﻄﻂﺌ‬ ‫ﻇﻡﺍﺫﺝ‬ ‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﺸﻐﺭﻭﺱ‬ ‫ﺃﺯﻄﺋ‬ ‫ﺍﻝﺱﺳﻌﺩﻏﺋ‬ ‫ﺸﻎ‬ www.w7worldwide.com @w7worldwide ٤
  5. 5. ‫ﺖﺰﺭ‬ ‫ﺻﺭﺍﺭﺍﺕ‬ ‫ﺃﺐﺭ‬ ‫ﻏﺼﺎﺧﺭ‬ ‫ﻝﻃ‬ ‫ﺇﺫ‬ ،‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﺸﻐﺭﻭﺱ‬ ‫ﺕﻑﺤﻎ‬ ‫ﺏﺱﺊﺈ‬ ‫ﺍ؛‬ً‫ﺭ‬‫ﺾﺊﻐ‬ ‫ﺍ‬ً‫ﻏ‬‫ﺕﺗﺛ‬ ‫ﺍﻝﻁﻐﺭﺍﻥ‬ ‫ﺻﻁﺍﻉ‬ ‫ﻭﺍﺝﻩ‬ ‫ﺍ‬ً‫ﺔ‬‫ﻇﻋ‬ ‫ﺍ�ﻄﺍﺭﺍﺕ‬ ‫ﺬﻐﺭﺍﻥ‬ ‫ﺕﺊﻈﻯ‬ ‫ﻭﺻﺛ‬ ،‫ﺍﻝﺎﺤـــﺶﻐﻀ‬ ‫ﺬﺍﺻﻃ‬ ‫ﺣـــﻡﻀ‬ ‫ﺏﻀ‬ ،‫ﺸﺗﺱـــﺈ‬ ‫ﺭﺾﺍﺏﻋﻃ‬ ‫ﺲﻂﻯ‬ ‫ﺍﻝﺱـــﻑﺭ‬ ‫ﻄﺭﺾﺞ‬ ‫ﺏﺎﻑﺳﻐﻀ‬ ‫ﺍﻝﺤﺭﺾﺋ‬ ‫ﺻﺍﻄﺌ‬ ‫ﺇﺫ‬ ‫ﺍﺠﺎﺭﺍﺕﻐﺔﻐﺎﻋﺍ؛‬ ‫ﺻﻂﺈ‬ ‫ﺸﻎ‬ ‫ﺍﻝﻡﺱـــﺍﺸﺭﻏﻆ‬ ‫ﺽﻐﻌﺸﻩ‬ ‫ﻏﺪﻉ‬ ‫ﺍ‬ً‫ﻐ‬‫ﺍﺠﺎﺊﺍﺻ‬ ‫ﻭﺃﻄﻆ‬ ‫ﺭﺍﺖﺋ‬ ‫ﻝﺞﻏﺍﺩﺓ‬ ‫ﺍﻝﻡﺎﺚﺜﺓ؛‬ ‫ﺍﻝﺎﺤـــﺶﻐﻂﻐﺋ‬ ‫ﺍﻝﺚﻁﻌﺍﺕ‬ ‫ﺲﻆ‬ ‫ﻄﻈﺎﺰﻡﺋ‬ ‫ﺇﺲﻘﻇﺍﺕ‬ ‫ﻭﺃﺦﺛﺭﺕ‬ ،‫ﺍﻓﺯﻄﺍﺕ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺍﻝﺚﺍﺦﺋ‬ ‫ﺍﻝﺭﺖﻘﺕ‬ ‫ﻭﺕﻌﺸﻐـــﺭ‬ ،‫ﺍﻝﺎﺜﺍﺾﺭ‬ ‫ﺲـــﻆ‬ ‫ﺍﻝﺎﻈﺍﺯﻝ‬ ‫ﺠﻐﺍﺠـــﺍﺕ‬ ‫ﺫﻝﻙ‬ ‫ﻭﺣـــﻡﻀ‬ ،‫ﻭﺍﻝﻡﻌﻅﻑﻐﻆ‬ ‫ﺍﻝﺳﻡـــﻘﺀ‬ ‫ﺲﻂﻯ‬ ‫ﺍﻝﺗﺭﺍﺭﻱ‬ ‫ﻭﺍﻝﻑﺗﺹ‬ ،‫ﺍﻝﻁﺍﺉﺭﺍﺕ‬ ‫ﺝﻡﻐﻉ‬ ‫ﻭﺕﻁﻋﻐﺭ‬ ،‫ﺍﻝﺱـــﺊﻀ‬ ‫ﺏﻋﻃ‬ ‫ﺳﺌ‬ ّ‫ﺕﺼﻁ‬ ‫ﺍﻝﺜﻏﻆ‬ ‫ﻝﻂﻡﺱـــﺍﺸﺭﻏﻆ‬ .‫ﺍﻝﻡﺎﺗﺛﺓ‬ ‫ﺍﻝﻌﻗﻏﺍﺕ‬ ‫ﺇﻝﻯ‬ ‫ﺍﻝﻡﺎﺔﻋﺋ‬ ‫ﺍﻝﺭﺖﻘﺕ‬ ‫ﺖﺰﺭ‬ ‫ﺻﺭﺍﺭﺍﺕ‬ ‫ﺃﺐﺭ‬ ‫ﻏﺼﺎﺧﺭ‬ ‫ﻝﻃ‬ ‫ﺇﺫ‬ ،‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﺸﻐﺭﻭﺱ‬ ‫ﺕﻑﺤﻎ‬ ‫ﺏﺱﺊﺈ‬ ‫ﺍ؛‬ً‫ﺭ‬‫ﺾﺊﻐ‬ ‫ﺍ‬ً‫ﻏ‬‫ﺕﺗﺛ‬ ‫ﺍﻝﻁﻐﺭﺍﻥ‬ ‫ﺻﻁﺍﻉ‬ ‫ﻭﺍﺝﻩ‬ ‫ﺍ‬ً‫ﺔ‬‫ﻇﻋ‬ ‫ﺍ�ﻄﺍﺭﺍﺕ‬ ‫ﺬﻐﺭﺍﻥ‬ ‫ﺕﺊﻈﻯ‬ ‫ﻭﺻﺛ‬ ،‫ﺍﻝﺎﺤـــﺶﻐﻀ‬ ‫ﺬﺍﺻﻃ‬ ‫ﺣـــﻡﻀ‬ ‫ﺏﻀ‬ ،‫ﺸﺗﺱـــﺈ‬ ‫ﺭﺾﺍﺏﻋﻃ‬ ‫ﺲﻂﻯ‬ ‫ﺍﻝﺱـــﻑﺭ‬ ‫ﻄﺭﺾﺞ‬ ‫ﺏﺎﻑﺳﻐﻀ‬ ‫ﺍﻝﺤﺭﺾﺋ‬ ‫ﺻﺍﻄﺌ‬ ‫ﺇﺫ‬ ‫ﺍﺠﺎﺭﺍﺕﻐﺔﻐﺎﻋﺍ؛‬ ‫ﺻﻂﺈ‬ ‫ﺸﻎ‬ ‫ﺍﻝﻡﺱـــﺍﺸﺭﻏﻆ‬ ‫ﺽﻐﻌﺸﻩ‬ ‫ﻏﺪﻉ‬ ‫ﺍ‬ً‫ﻐ‬‫ﺍﺠﺎﺊﺍﺻ‬ ‫ﻭﺃﻄﻆ‬ ‫ﺭﺍﺖﺋ‬ ‫ﻝﺞﻏﺍﺩﺓ‬ ‫ﺍﻝﻡﺎﺚﺜﺓ؛‬ ‫ﺍﻝﺎﺤـــﺶﻐﻂﻐﺋ‬ ‫ﺍﻝﺚﻁﻌﺍﺕ‬ ‫ﺲﻆ‬ ‫ﻄﻈﺎﺰﻡﺋ‬ ‫ﺇﺲﻘﻇﺍﺕ‬ ‫ﻭﺃﺦﺛﺭﺕ‬ ،‫ﺍﻓﺯﻄﺍﺕ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺍﻝﺚﺍﺦﺋ‬ ‫ﺍﻝﺭﺖﻘﺕ‬ ‫ﻭﺕﻌﺸﻐـــﺭ‬ ،‫ﺍﻝﺎﺜﺍﺾﺭ‬ ‫ﺲـــﻆ‬ ‫ﺍﻝﺎﻈﺍﺯﻝ‬ ‫ﺠﻐﺍﺠـــﺍﺕ‬ ‫ﺫﻝﻙ‬ ‫ﻭﺣـــﻡﻀ‬ ،‫ﻭﺍﻝﻡﻌﻅﻑﻐﻆ‬ ‫ﺍﻝﺳﻡـــﻘﺀ‬ ‫ﺲﻂﻯ‬ ‫ﺍﻝﺗﺭﺍﺭﻱ‬ ‫ﻭﺍﻝﻑﺗﺹ‬ ،‫ﺍﻝﻁﺍﺉﺭﺍﺕ‬ ‫ﺝﻡﻐﻉ‬ ‫ﻭﺕﻁﻋﻐﺭ‬ ،‫ﺍﻝﺱـــﺊﻀ‬ ‫ﺏﻋﻃ‬ ‫ﺳﺌ‬ ّ‫ﺕﺼﻁ‬ ‫ﺍﻝﺜﻏﻆ‬ ‫ﻝﻂﻡﺱـــﺍﺸﺭﻏﻆ‬ .‫ﺍﻝﻡﺎﺗﺛﺓ‬ ‫ﺍﻝﻌﻗﻏﺍﺕ‬ ‫ﺇﻝﻯ‬ ‫ﺍﻝﻡﺎﺔﻋﺋ‬ ‫ﺍﻝﺭﺖﻘﺕ‬ ‫ﺍ�ﻄﺍﺭﺍﺕ‬ ‫ﺬﻐﺭﺍﻥ‬ www.w7worldwide.com @w7worldwide ٥
  6. 6. www.w7worldwide.com @w7worldwide ‫ﻝﻂﺤﺭﺾﺍﺕ‬ ‫ﻏﻡﺿﻆ‬ ‫ﺖﻐﺙ‬ ،‫ﺸﺳﺍﻝ‬ ‫ﺏﺤﺿﻀ‬ ‫ﺍﻓﺖﺛﺍﺙ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺲﻂﻯ‬ ‫ﺍﻝﺼﺛﺭﺓ‬ ‫ﺕﺳﻈﻎ‬ ‫ﺍﻝﻈﺍﺝﺗﺋ‬ ‫ﺍﻓﺯﻄﺍﺕ‬ ‫ﺇﺩﺍﺭﺓ‬ ّ‫ﺇﻥ‬ ‫ﺃﺸﺪﻀ‬ ‫ﺥﻘﻝ‬ ‫ﻄـــﻆ‬ ‫ﻭﻄﺭﻭﻇﺋ؛‬ ‫ﺏﺱﻘﺠـــﺋ‬ ‫ﺕﺚﻁﻐﻋﺍ‬ ‫ﺍﻓﺯﻄﺍﺕ‬ ‫ﺃﻭﺻـــﺍﺕ‬ ‫ﺍﺕﺧﺍﻗﺕ‬ ‫ﺥﻁـــﻁ‬ ‫ﺕﻡﻂﻙ‬ ‫ﺍﻝﺎـــﻎ‬ ‫ﺍﻝﺛﺍﺥﻂﻎ‬ ‫ﺍﻝﺳـــﺍﻡ‬ ‫ﺍﻝﺭﺃﻱ‬ ‫ﺃﻄﺍﻡ‬ ‫ﺍﻝﺜﻊﻈﻐـــﺋ‬ ‫ﺠـــﻡﺳﺎﻋﺍ‬ ‫ﻄﻆ‬ ‫ﺠـــﻐﺳﺞﺯ‬ ‫ﻄﺍ‬ ‫ﻭﻊﻌ‬ ‫ﺍﻝﻡﺊﺎﺿﺭﺓ؛‬ ‫ﺍﻝﻡﻡﺍﺭﺠـــﺍﺕ‬ .‫ﻭﺍﻝﺚﺍﺭﺝﻎ‬ ‫ﺲﻡﺺ‬ ‫ﺍﻝﻡﺎﺿﺍﻄﻂﺋ‬ ‫ﺍﻝﺜﺾﻐﺋ‬ ‫ﺍﻗﺕﺧﺍﻗﺕ‬ ‫ﻄﻈﺰﻌﻄـــﺋ‬ ‫ﺸﻎ‬ ‫ﺍﻝﻡﺎﺚﺧﺧﺋ‬ " " ‫ﺣـــﺭﺾﺋ‬ ‫ﺏﺭﻊﻈـــﺌ‬ ‫ﺏﺇﺭﺠـــﺍﻝ‬ (2020) ‫ﺍﻝﻡﺍﺽﻎ‬ ‫ﻏﻈﺍﻏﺭ‬ ‫ﺃﻭﺍﺉﻀ‬ ‫ﺸﻎ‬ ‫ﺻﺍﻄﺌ‬ ‫ﺇﺫ‬ ‫ﺍﻗﺝﺎﻡﺍﺲﻐﺋ؛‬ ‫ﺍﻝﻡﺱـــﺂﻭﻝﻐﺋ‬ ‫ﺏﻡﺊﺍﺩﺉ‬ ‫ﺍﻝﺎﺞﺍﻄﻋـــﺍ‬ ‫ﺏﺭﻄﺔﻐﺍﺕ‬ ‫ﺏﺃﺖﺛﺙ‬ ‫ﻝﻂﺎﺊﺭﻉ‬ ‫)ﻭﻭﻊﺍﻥ(؛‬ ‫ﺍﻝﻡﻈﺿﻌﺏﺋ‬ ‫ﺍﻝﻡﺛﻏﻈﺋ‬ ‫ﺸﻎ‬ ‫ﺍ‬ً‫ﺛ‬‫ﻭﺕﺗﺛﻏ‬ ‫ﻝﻂﺧﻐﻆ‬ ‫ﻭﺣـــﺭﺾﺍﺉﻋﺍ‬ ‫ﺸﺭﺻﻋﺍ‬ ‫ﺲﻆ‬ ‫ﺍﻗﺠﺎﺤـــﺍﺭﺍﺕ‬ ‫ﺇﺝﺭﺍﺀ‬ ‫ﺲﻂﻯ‬ ‫ﺍﻝﻁﺊﻐﻐﻆ‬ ‫ﺍﻝﺳﺍﻄﻂﻐﻆ‬ ‫ﻝﻡﺱـــﺍﺲﺛﺓ‬ ‫ﺏﺳﺛ؛‬ ‫ﺲﻆ‬ ‫ﻭﺍﻝﺳﻡﻀ‬ ‫ﺍﻝﺎﻌﺍﺦﻀ‬ ‫ﻭﺕﺼﻈﻐﺍﺕ‬ .‫ﺍﻝﻑﻐﺛﻏﻌ‬ ‫ﺲﺊﺭ‬ ‫ﻭﺍﻝﺎﺤﺚﻐﺹ‬ ،‫ﺳﺛ‬ُ‫ﺏ‬ ‫ﺸﻎ‬ " Spaces" ‫ﺍﻝﺱﺗﺍﺏﺋ‬ ‫ﺲﻂﻯ‬ ‫ﺻﺍﺉﻡﺋ‬ ‫ﻄﺊﺎﺿﺭﺓ‬ ‫ﺕﻌﺍﺦﻀ‬ ‫ﻄﻈﺧﺋ‬ ‫ﺕﻌﺸﻐﺭ‬ ‫ﺍﻝﺤﺭﺾﺋ‬ ‫ﻭﺻﺭﺭﺕ‬ ‫ﻍﻐﺭ‬ ‫ﺍﻝﻡﻈﺰﻡﺍﺕ‬ ‫ﺝﺍﻇﺈ‬ ‫ﺇﻝﻯ‬ ،‫ﻭﺍﻝﺔﺍﻄﺳـــﺍﺕ‬ ،‫ﺍﻝﺿﻂﻐﺍﺕ‬ ‫ﺫﻝﻙ‬ ‫ﺸﻎ‬ ‫ﺏﻡﺍ‬ ‫ﺍﻝﺎﺳﻂﻐﻡﻐﺋ‬ ‫ﺍﻝﻡﺂﺠﺱـــﺍﺕ‬ ‫ﺝﻡﻐﻉ‬ ‫ﺍﻝﺳﺍﻡ‬ ‫ﺍﻝﺼﻁﺍﺲﻐﻆ‬ ‫ﺸﻎ‬ ‫ﺍﻝﺳﻡﻘﺀ‬ ‫ﻓﺯﻄﺍﺕ‬ ‫ﺸﺭﻏﺺ‬ ‫ﺏﺎﺳﻐﻐﻆ‬ ‫ﺻﺍﻄﺌ‬ ‫ﺾﻡﺍ‬ ،‫ﺍﻝﺳﺍﻝﻃ‬ ‫ﺃﻇﺗﺍﺀ‬ ‫ﺝﻡﻐﻉ‬ ‫ﺸﻎ‬ ‫ﺍﻝﺭﺏﺗﻐﺋ‬ ‫ﺍﻝﻡﻈﺞﻝ‬ ‫ﻄﻆ‬ ‫ﻝﻂﺳﻡﻀ‬ ‫ﺝﺍﻊﺞﻏﺎﻋـــﻃ‬ ‫ﻭﺯﻏﺍﺩﺓ‬ ،‫ﺾﻌﺭﻭﻇﺍ‬ ‫ﺸﻐـــﺭﻭﺱ‬ ‫ﺃﺯﻄﺋ‬ ‫�ﺩﺍﺭﺓ‬ ‫ﺍﻝﺚﻂﻐﺒ؛‬ ‫ﺏـــﺛﻭﻝ‬ ‫ﻭﺍﻝﺚﺍﺹ‬ .‫ﺏﺱﻘﺠﺋ‬ ‫ﺍﻓﺲﻡﺍﻝ‬ ‫ﻭﺕﺱﻐﻐﺭ‬ ،‫ﺍﻝﻡﻌﺍﺬﻈﻐﻆ‬ ‫ﺩﺲﻃ‬ ‫ﺥﺛﻄﺍﺕ‬ ‫ﺕﺃﺐﺭ‬ ‫ﺲﺛﻡ‬ ‫ﺕﺪﻡﻆ‬ ‫ﺕﺼﻈﻐﺍﺕ‬ ‫ﺏﺍﺠﺎﺚﺛﺍﻡ‬ ‫ﺃﺸﺍﻏﺍ‬ ‫ﺕﺼﻈﻐﺍﺕ‬ ً‫ﺍ‬‫ﺥﺎـﺍﻄــــ‬ ٦
  7. 7. www.w7worldwide.com @w7worldwide ‫ﺕﺎﻡﻐــﺞ‬ ‫ﻄﺎﺚﺧﺧــﺋ‬ ‫ﺠــﺳﻌﺩﻏﺋ‬ ‫ﻭﺾﺍﻝــﺋ‬ ‫ﻭﺍ�ﺲﻘﻄﻐــﺋ‬ ‫ﺍﻗﺠــﺎﺭﺍﺕﻐﺔﻐﺋ‬ ‫ﻝﻘﺠﺎﺤــﺍﺭﺍﺕ‬ Worldwide ‫ﺕﺳــﺛ‬ ‫ـﺋ‬‫ـ‬‫ﺏﺎﻈﻡﻐ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﻡﺭﺕﺊﻁ‬ ‫ـﺍﺙ‬‫ـ‬‫ﻭﺍﻓﺏﺗ‬ ،‫ـﺍ‬‫ـ‬ ً‫ﺥﺧﻌﺦ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﺜﻊﻈﻐ‬ ‫ـﻌﺭﺓ‬‫ـ‬‫ﺍﻝﺧ‬ ‫ـﺍﺙ‬‫ـ‬‫ﻭﺃﺏﺗ‬ ‫ـﺍﺕ‬‫ـ‬‫ﺩﺭﺍﺠ‬ ‫ـﻎ‬‫ـ‬‫ﺸ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻗﺖﺎﺭﺍﺸﻐ‬ ‫ـﺍ‬‫ـ‬‫ﺏﺚﺊﺭﺕﻋ‬ ‫ـﻌﻏﺺ‬‫ـ‬‫ﻭﺍﻝﺎﺱ‬ ،‫ـﺋ‬‫ـ‬‫ﻭﺍ�ﺏﺛﺍﺲﻐ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﺭﺻﻡﻐ‬ ‫ـﺍﺕ‬‫ـ‬‫ﺍﻝﺚﺛﻄ‬ ‫ـﻯ‬‫ـ‬‫ﺇﻝ‬ ‫ـﺋ‬‫ـ‬‫ﺇﺽﺍﺸ‬ ،‫ـﺍ‬‫ـ‬ً‫ﻄ‬‫ﺲﻡﻌ‬ ‫ـﺍﻝ‬‫ـ‬‫ﻭﺍﻗﺕﺧ‬ ‫ـﺋ‬‫ـ‬‫ﺍﻝﺳﺍﻄ‬ ‫ـﺍﺕ‬‫ـ‬‫ﺍﻝﺳﻘﺻ‬ ‫ـﺍﻉ‬‫ـ‬‫ﺻﻁ‬ ‫ﺍﻝﻡﺊﺍﺣــﺭﺓ‬ ‫ﺍﻝﺚﺛﻄــﺍﺕ‬ ‫ﻄــﻆ‬ ‫ﻭﻍﻐﺭﻊــﺍ‬ ،‫ﺍﻝﻡﺗﺎــﻌﻯ‬ ‫ﺦﻈﺍﺲــﺋ‬ ‫ﻭﺕﻁﻌﻏــﺭ‬ ،‫ﺍﻗﺝﺎﻡﺍﺲــﻎ‬ ‫ﺍﻝﺎﻌﺍﺦــﻀ‬ ‫ﻭﺠــﺍﺉﻀ‬ ‫ﺲﺊــﺭ‬ .‫ﺲﺍﻝﻡﻐﺋ‬ ‫ﻭﻄﺳﺍﻏﻐﺭ‬ ‫ﻄﻌﺍﺦﻑﺍﺕ‬ ‫ﻭﺸﺺ‬ ‫ﻭﺫﻝﻙ‬ ،‫ﺏﺍﻝﺼﻁﺍﻉ‬ ‫ﺍﻝﺗﺿﻌﻄــﻎ‬ ‫ﻝﻂﺼﻁﺍﺲﻐــﻆ‬ ‫ﺍﻗﺕﺧــﺍﻝ‬ ‫ﻄﺔــﺍﻝ‬ ‫ﺸــﻎ‬ ‫ﻭﺍﻗﺠــﺎﺭﺍﺕﻐﺔﻐﺋ‬ ‫ﺍﻗﺠﺎﺤــﺍﺭﻏﺋ‬ ‫ﺥﺛﻄﺍﺕﻋــﺍ‬ ‫ﺻﺛﻄــﺌ‬ ‫ﺾﻡــﺍ‬ ‫ـﺌ‬‫ـ‬‫ﻭﺥﺛﻄ‬ ،‫ـﻘﻡ‬‫ـ‬‫ﻭﺍ�ﺲ‬ ‫ـﻀ‬‫ـ‬‫ﺍﻝﺎﻌﺍﺦ‬ ‫ـﺍﻝ‬‫ـ‬‫ﻄﺔ‬ ‫ـﻎ‬‫ـ‬‫ﺸ‬ ‫ـﺍ‬‫ـ‬ً‫ﻄ‬‫ﺲﺍ‬ 14 ‫ـﻌ‬‫ـ‬‫ﻇﺗ‬ ‫ـﺍ‬‫ـ‬‫ﺥﺊﺭﺕﻋ‬ ‫ـﺍﻭﺯ‬‫ـ‬‫ﻭﺕﺎﺔ‬ ،‫ـﺙ‬‫ـ‬‫ﺍﻝﺑﺍﻝ‬ ‫ـﺍﻉ‬‫ـ‬‫ﻭﺍﻝﺼﻁ‬ ،‫ـﺍﺹ‬‫ـ‬‫ﻭﺍﻝﺚ‬ ‫ﻄﺳﺍﺩﻝﺋ‬ ‫ﺍﻄﺎﻘﻙ‬ ‫ﺇﻝﻯ‬ ‫ﺃﻊﻂﻋﺍ‬ ‫ﻄﺍ‬ ‫ﺍ؛‬ًّ‫ﻏ‬‫ﺖﻐﻌ‬ ‫ﺍ‬ً‫ﺻﻁﺍﺲ‬ 20 ‫ﺸﻎ‬ ‫ﺍﻝﺱﺳﻌﺩﻏﺋ‬ ‫ﻭﺥﺍﺭﺝ‬ ‫ﺩﺍﺥﻀ‬ ‫ﻄﻆ‬ ‫ﺲﻡﻐﻀ‬ 100 ‫ﻄﻆ‬ ‫ﺃﺾﺑﺭ‬ .‫ﺍﻝﺱﺳﻌﺩﻏﺋ‬ ‫ﻭﺍﻝﻡﺗﻂﻐﺋ‬ ‫ﻭﺍ�ﺻﻂﻐﻡﻐﺋ‬ ‫ﺍﻝﺛﻭﻝﻐﺋ‬ ‫ﺍﻝﻡﺳﺭﺸﺋ‬ Worldwide ‫ﺲﻆ‬ ‫ﻇﺊﺜﺓ‬ ٧
  8. 8. www.w7worldwide.com @w7worldwide ‫ﺍﻝﺛﺭﺍﺠــﺍﺕ‬ ‫ﺏﻌﺖــﺛﺓ‬ ‫ﺍﻗﺕﺧــﺍﻝ‬ ‫ﺍﻝﺭﺝــﺍﺀ‬ ‫ﺍﻗﺠﺎﺤــﺍﺭﻱ‬ ‫ﺍﻝﺎﺼﺭﻏــﺭ‬ ‫ﺖــﻌﻝ‬ ‫ﺍﻝﻡﺳﻂﻌﻄــﺍﺕ‬ ‫ﻄــﻆ‬ ‫ﻭﻝﻂﻡﺞﻏــﺛ‬ :‫ﻭﺍ�ﺲﻘﻄﻐﺋ‬ ‫ﺍﻗﺠﺎﺭﺍﺕﻐﺔﻐﺋ‬ ‫ﻝﻘﺠﺎﺤﺍﺭﺍﺕ‬ Worldwide ‫ﺸﻎ‬ ‫ﺍﻝﺎﺗﻂﻐﻂﻐﺋ‬ ‫ﺍﻝﺱﺳﻌﺩﻏﺋ‬ ‫ﺍﻝﺳﺭﺏﻐﺋ‬ ‫ﺍﻝﻡﻡﻂﺿﺋ‬ –‫ﺝﺛﺓ‬ :‫ﻄﻘﺖﺰﺋ‬ ‫ﺍﻝﻌﺍﺭﺩﺓ‬ ‫ﺍﻝﻡﺳﻂﻌﻄﺍﺕ‬ ‫ﻄﻆ‬ ‫ﺍﻗﺠـــﺎﻑﺍﺩﺓ‬ ‫ﻏﺗﺺ‬ ‫ﻗ‬ ‫ﺾﻡﺍ‬ Worldwide‫ﻝـ‬ ‫ﻄﺗﻑﻌﻅﺋ‬ ‫ﺍﻝﺗﺼﻌﻕ‬ ‫ﺝﻡﻐـــﻉ‬ ‫ﺍﻓﺦﻂﻎ‬ ‫ﺍﻝﻡﺧﺛﺭ‬ ‫ﺍﻝﻯ‬ ‫ﺍ�ﺣﺍﺭﺓ‬ ‫ﺩﻭﻥ‬ ‫ﺸﻐﻋﺍ‬ +966 12 661 4579 info@w7worldwide.com www.w7worldwide.com +966 56 720 1039 @w7worldwide Worldwide Worldwide Worldwide Notice: Proprietary and Confidential All the content of this document (text, figures, list, financial information, graphics, designs, diagrams, as well as other graphic elements and/or audio and videos), whichever the format used (paper or electronic), is confidential and proprietary to . This document includes ideas and information based on the experience, know-how, intellectual/creative effort of . For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialized, or communicated, in whole or in part, neither to third parties nor to the public, without the express and written consent of . Worldwide © All rights reserved ٨

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