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App Store SEO Strategies and Tips

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Tips and guidance for submitting your app to Apple using SEO (Search Engine Optimization) to increase app store exposure.

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App Store SEO Strategies and Tips

  1. 1. SEO Strategies<br />Mastering The App Store<br />
  2. 2. The Discovery Game <br />App Store growth has exploded over the past 3 years. <br />Source: asymco.com<br />
  3. 3. Plenty of SEO opportunities<br />There are a tremendous amount of opportunities to utilize SEO thinking in promoting your app in the app store including:<br />Icon<br />Title<br />Description<br />Keywords<br />Category<br />
  4. 4. Icon and Title <br />Icon: Compare it to the Favicon for the web. <br />What makes one different from another?<br />Provides instant recognition<br />Title: Easy to remember, instant brand recognition.<br />If possible, incorporate a keyword into your app title.<br />
  5. 5. Description and Keywords<br />Description: The App Store does not use description when matching users search queries to results.<br />Still consider keywords however as the description pages are indexed by the major Search Engines.<br />Keywords: Most important tag when submitting to Apple.<br />Apple began using descriptions to match queries with results but has now turned to keyword matching<br />
  6. 6. Keywords<br />Unlike traditional SEO, the keyword tag holds swignificant power in the App Store. Keep these things in mind:<br />Do not use the app’s name or your company in the keyword. By default queries including the name are linked to your app.<br />Use the auto suggest feature to discover what users are searching frequently.<br />Make sure the category you choose fits.<br />
  7. 7. Don’t Rest On Your Laurels <br />Like any SEO efforts, the SEO game is always changing and adapting. <br />@w3i <br />hashtag #appschat<br />Follow W3i for the latest on Application Marketing strategies, tactics and lessons.<br />blog.w3i.com<br />

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