Why Twitter


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Why Twitter

  1. 2. Finally, what is Twitter? <ul><li>Twitter is a free social networking and micro-blogging service that enables </li></ul><ul><li>its users to send and read real time messages. These messages, also known </li></ul><ul><li>as tweets, are text-based posts of up to 140 characters that can be written </li></ul><ul><li>by a user in his profile page, above the concept of “What are you doing now”. </li></ul>
  2. 3. Twitter´s growth <ul><li>Twitter is ranked as one of the Top 20 most popular websites worldwide (15 th </li></ul><ul><li>position) by Alexa´s web traffic analysis. Everyday it gains new adepts </li></ul><ul><li>everyday, showing an exponential growth. </li></ul>
  3. 4. The Twitter Language <ul><li>Following - When you follow someone </li></ul><ul><li>Follower - People that follow you and get the messages you post </li></ul><ul><li>Tweet – The message people write on Twitter with a maximum length of 140 </li></ul><ul><li>@username - it lets you exchange public messages with individual Users, </li></ul><ul><li>mostly by doing a reply </li></ul><ul><li>DM or direct message - Twitter’s private messaging channel </li></ul><ul><li>RT or retweet - To help share cool ideas via Twitter and to give a shout-out </li></ul><ul><li>to people you respect, you can repost their messages and give them credit </li></ul><ul><li>Hashtag (#) - is just the # symbol followed by a term describing or naming </li></ul><ul><li>the topic—that you add to a post in order to categorize or tag your message </li></ul><ul><li>Shortened URLs - With just 140 characters at your disposal, Twitter doesn’t </li></ul><ul><li>give you much room to include URL links so sometimes they automatically </li></ul><ul><li>shorten the URL . </li></ul>
  4. 5. Corporate use in Twitter <ul><ul><li>Twitter is a communication platform and a powerful tool that helps businesses stay connected to their customers. It allows companies to quickly share information about its products/services, news and promotions. </li></ul></ul><ul><ul><li>A good thing about Twitter is that it gives the company an opportunity to have friendly and public conversations with their customers. Besides, several communication goals can be achieved simultaneously, such as: </li></ul></ul><ul><ul><ul><li>Gain brand awareness </li></ul></ul></ul><ul><ul><ul><li>Build valuable relationships with clients </li></ul></ul></ul><ul><ul><ul><li>Get on the radar of potential new customers or partners </li></ul></ul></ul><ul><ul><ul><li>Gather real-time market intelligence and feedback </li></ul></ul></ul><ul><ul><ul><li>Provide more responsive and immediate customer service </li></ul></ul></ul><ul><li>. </li></ul>
  5. 6. Who is already on Twitter <ul><li>A lot of important companies and brands are embracing social </li></ul><ul><li>media and especially Twitter, the most popular among the Fortune </li></ul><ul><li>100 companies. </li></ul><ul><li>54 percent of the Fortune 100 have a Twitter presence </li></ul><ul><li>Of the Fortune 100 companies on Twitter, 94% use it for news/announcements, 67% for customers service, and 57 % for deals and promotions. </li></ul><ul><li>The average Fortune 100 Twitter account has 5,234 followers. The median is 674 followers. </li></ul><ul><li>* Source: PR firm Burson-Marsteller </li></ul>
  6. 7. Twitter Advantages <ul><ul><li>Save money through enhanced customer service </li></ul></ul><ul><ul><li>Increase sales by promoting new products and services </li></ul></ul><ul><ul><li>Find new prospects, clients and expand your network </li></ul></ul><ul><ul><li>Better manage your online corporate reputation </li></ul></ul><ul><ul><li>Optimize your website or blog and get more traffic </li></ul></ul><ul><ul><li>Build referrals and optimize your SEO strategy </li></ul></ul><ul><ul><li>Gain or improve brand awareness </li></ul></ul><ul><li>. </li></ul>
  7. 8. What you can tweet about <ul><ul><li>New products, services and features </li></ul></ul><ul><ul><li>Special offers, promotions, coupons, sales </li></ul></ul><ul><ul><li>Events and awards </li></ul></ul><ul><ul><li>Articles, publications, prizes, appearances </li></ul></ul><ul><ul><li>Business successes </li></ul></ul><ul><ul><li>Milestones </li></ul></ul><ul><ul><li>Polls, request for feedbacks and suggestions </li></ul></ul><ul><li>. </li></ul>
  8. 9. Finding & attracting followers <ul><ul><li>Add your company to the WeFollow directory: http://wefollow.com/ so others can find it </li></ul></ul><ul><ul><li>Add your Twitter feed to your website and promote it </li></ul></ul><ul><ul><li>Divulgate your Twitter account in other social communities </li></ul></ul><ul><ul><li>Use some of the free tools and applications </li></ul></ul><ul><ul><li>Start following people (however, be aware of who you´re following) </li></ul></ul>Next
  9. 10. Finding & attracting followers <ul><li>Some important tips to take in consideration: </li></ul><ul><ul><li>Make sure you have a photo (or logo) as your image </li></ul></ul><ul><ul><li>Complete your bio – it is searchable </li></ul></ul><ul><ul><li>Understand the dynamics of Twitter – don’t sell, share </li></ul></ul><ul><ul><li>Engage with your followers </li></ul></ul><ul><ul><li>Don’t be afraid to disagree or comment </li></ul></ul><ul><ul><li>Develop a tweeting strategy </li></ul></ul><ul><ul><li>Keep message consistent and try to be interesting and not boring </li></ul></ul><ul><ul><li>Use other media – photos or video </li></ul></ul><ul><ul><li>Monitor what people are saying about you </li></ul></ul>
  10. 11. Some Tools &Applications http://twitterfeed.com feeds an RSS feed into your Twitter stream. This is how you can post your blog to Twitter automatically www.twitpic.com allows you to share photographs easily on Twitter www.twollo.com automatically find you people to follow based on keywords www.twellow.com Twitter´s yellow page informs you when anyone is talking about you on Twitter www.tweletbeep.com