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Plastic+Surgery+US

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Plastic+Surgery+US

  1. 1. Google Confidential and Proprietary 1Google Confidential and Proprietary 1 Plastic Surgery United States Quarterly Update Last Quarter: Q2 2014 August 2014
  2. 2. Google Confidential and Proprietary 2Google Confidential and Proprietary 2 Desktop queries declined by -11%, while Mobile queries grew by 24% and Tablet searches grew by 1% YoY in the same period Queries grew by 4% in Q2 2014 in the Plastic Surgery Category
  3. 3. Google Confidential and Proprietary 3Google Confidential and Proprietary 3 Plastic Surgery: Q2 2014 Auction Metrics Update Source: Google internal search data, based on pre-categorised queries for the Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 Queries (Q2 2014 Y/Y: 4.28%) 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 $0.00 $1.00 $2.00 $3.00 $4.00 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 Impressions (Q2 2014 Y/Y: -10.05%) Clicks (Q2 2014 Y/Y: -0.17%) Actual CPC (Q2 2014 Y/Y: 21.60%, Avg:$2.96)
  4. 4. Google Confidential and Proprietary 4Google Confidential and Proprietary 4 Plastic Surgery: Q2 2014 Auction metrics update Source: Google internal search data, based on pre-categorised queries for the Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Auction Stats by Platform: Q2 2014 YoY and Averages (where applicable) Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth Overall 4.28% -10.05% -0.17% 10.99% 1.76% 21.60% $2.96 -1.74% 4.61 Desktop -10.94% -16.67% -17.86% -1.43% 1.43% 20.70% $3.30 0.69% 5.84 Mobile 24.18% -2.20% 23.84% 26.63% 2.29% 37.47% $2.50 0.88% 3.34 Tablet 1.11% 1.00% 9.49% 8.40% 1.82% 17.51% $3.20 -4.84% 4.85 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 4 5 5 6 1 2 3 4 5 6 7 8 9 10 11 12 Months 2011 2012 2013 2014 Ad Depth (Q2 2014 Y/Y: -1.74%, Avg:4.61) Ad CTR(vQ2 2014 Y/Y: 10.99%, Avg:1.76%)
  5. 5. Google Confidential and Proprietary 5Google Confidential and Proprietary 5 Plastic Surgery: All Devices Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 4.28% Impressions Y/Y -10.05% Clicks Y/Y -0.17% Ad CTR Y/Y 10.99% (1.76%) CPC Y/Y 21.60% ($2.96)
  6. 6. Google Confidential and Proprietary 6Google Confidential and Proprietary 6 Plastic Surgery: Desktop Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 0% 10% 20% 30% 40% 50% 60% 70% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y -10.94% Impressions Y/Y -16.67% Clicks Y/Y -17.86% Ad CTR Y/Y -1.43% (1.43%) CPC Y/Y 20.70% ($3.30)
  7. 7. Google Confidential and Proprietary 7Google Confidential and Proprietary 7 Plastic Surgery: Mobile Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 0% 5% 10% 15% 20% 25% 30% 35% 40% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 24.18% Impressions Y/Y -2.20% Clicks Y/Y 23.84% Ad CTR Y/Y 26.63% (2.29%) CPC Y/Y 37.47% ($2.50)
  8. 8. Google Confidential and Proprietary 8Google Confidential and Proprietary 8 Plastic Surgery: Tablet Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 1.11% Impressions Y/Y 1.00% Clicks Y/Y 9.49% Ad CTR Y/Y 8.40% (1.82%) CPC Y/Y 17.51% ($3.20)
  9. 9. Google Confidential and Proprietary 9Google Confidential and Proprietary 9 49% 42% 12% 11% 39% 47% Q2 2013 Q2 2014 Desktop Tablet Mobile Plastic Surgery: Cross Platform Search Trends Source: Google internal search data, based on pre-categorised queries for the Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 58% of all Searches are now on Mobile Devices Plastic Surgery: % of Queries by Device
  10. 10. Google Confidential and Proprietary 10Google Confidential and Proprietary 10 Thank You!
  11. 11. Google Confidential and Proprietary 11Google Confidential and Proprietary 11 Definitions • Devices: – Overall: Devices across Google Search(Desktop, Mobile, Tablet) – Mobile = Overall – (Computers + Tablet) – Tablet = Overall – (Mobile + Computers) – Mobile is Mobile High End devices with a full browser – Tablet is Tablet devices with a full browser • Metrics – Queries: Searches by users on Google Search – Impressions: AdWords ads shown against search queries on Google Search – Clicks: Clicks on AdWords ads – CPC: Cost per Click (Cost ÷ Clicks) – Ad CTR: Click-through Rate (Clicks ÷ Impressions)

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