There’s a big difference between a mobile video ad that works...and one that doesn't. Great ads have relevance to the user and fit the context of the app they’re in – in other words, they create a positive experience. For advertisers, this translates into higher conversions and engaged, high-quality users.
Positive ad experiences also require a careful combination of art (creative) and science (data optimization). In this presentation, you'll find a few of the key insights that the Vungle Creative Labs team learned by running thousands of mobile ad campaigns.
Apply this thinking to your ad campaign, and you'll be one of the greats.