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Cognitive technology and how it changes the ecommerce world

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The ecommerce landscape is changing with the arrival of cognitive systems. This presentation is a top level look on how to fuel new revenue channels for marketeers based on AI systems and machine learning solutions

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Cognitive technology and how it changes the ecommerce world

  1. 1. a new way to fuel retailers revenue Cognitive Commerce
  2. 2. What is Productsup? Independently create high quality, customized product data feeds for unlimited online shopping and marketing channels and increase visibility, CTR and ROI
  3. 3. A global player Processing 80+ billion products each month Offices in Berlin, Munich & San Francisco, New York, Sydney 400+ customers worldwide
  4. 4. WHAT IS COGNITIVE?
  5. 5. „Cognitive / Cognition“ "Cognition" is the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. It encompasses processes such as knowledge, attention, memory and working memory, judgment and evaluation, reasoning and "computation", problem solving and decision making, comprehension and production of language, etc. Cognitive processes use existing knowledge and generates new knowledge. Wikipedia WHAT IS COGNITIVE?
  6. 6. SAY WHAT?! © Huffingtonpost
  7. 7. Data Technology THE COGNITIVE UNIVERSE
  8. 8. COGNITIVE UNLOCKS THE POTENTIAL IN ALL DATA
  9. 9. COGNITIVE UNLOCKS THE POTENTIAL IN ALL DATA SIGHT SOUND
  10. 10. COGNITIVE UNLOCKS THE POTENTIAL IN ALL DATA
  11. 11. YOUR CONSUMER IS ALREADY COGNITIVE
  12. 12. MS Cortana/Delve Google Now / Allo Apple Siri
  13. 13. MS Cortana/Delve Google Now / Allo Apple Siri
  14. 14. MS Cortana/Delve Google Now / Allo Apple Siri
  15. 15. Technology – advent of a new beginning © seriouswonder.com Technology – advent of systems Understand Reason Learn
  16. 16. Retail use of ‚Cognitive‘
  17. 17. Weather-based stock planning
  18. 18. Weather-based stock planning
  19. 19. Destination-based product recomandation
  20. 20. Destination-based product offering
  21. 21. Data points collected: • Male/Female • Start / Destination • Timeframe of Journey • Class of flight • Amount of persons • Price of flight
  22. 22. Data points delivered: • Female • Munich to Bangkok • Journey of 3 weeks • Economy • 1 person • two-way: 1.500 EUR
  23. 23. Use Case Productsup uses IBM Alchemy language to analyse your products with IBM Watson
  24. 24. Keywords Concepts Keywords that are directly connected to the advertising potential of a product e.g. Nike Sports Bra – "Bra" = 91% relevance for marketing Keywords that are semantically connected to a product e.g. Mont Blanc ballpoint pen – "Father‘s day gift" = 87 % relevance
  25. 25. First Result – Fashion Retail Case Products Insights generated 60.000 Products over 1. Million concepts & over 69.000 new keywords HAPPY COGNITIVE DISRUPTING
  26. 26. Thank you Volker Schmidt - CRO Productsup Berlin, Munich, San Francisco, New York, Sydney vs@productsup.com +49 151 40029679
  27. 27. Here is a donkey for your amusement

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