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Did you know that despite most journalists using social media for work, only 32% of PRs use social channels to contact them? This was one of the many interesting highlights of the 2015 Social Journalism Study, that tracks and explores the PR-Journalist relationship on social, to form the narrative of Cision’s latest webinar: How to Pitch Journalists on Social Media.
Hosted by digital specialist Jim Hawker and James Swan of Threepipe Communications, the webinar used good and bad examples of social PR to demonstrate the best practices communications professionals need to keep in mind when pitching on networking sites.
From discussing the best platforms and time to contact media, the dos and don’ts on Twitter to a social pitch check list, Jim and James successfully covered all the elements PRs need to be ahead of their game on social media.