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Social media ROI presentation - Communicate event 2010

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Social media – proving its value
Peter Granat, CEO of Europe, Cision

If you’re already listening to and engaging with social media conversations, the next step is knowing what you’re getting back from your involvement in it. How can you measure your social media ROI? And what do you need to evaluate to adapt your strategies for better results in the future?
Looking at client case study examples like the World Cup, 3D television and the UK iPad launch, this session highlights best practices for social media measurement and how to interpret your results.

uk.cision.com

Published in: Technology
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Social media ROI presentation - Communicate event 2010

  1. 1. Tweet-up and be counted:achieving real social media ROI<br />Peter Granat<br />CEO, Cision Europe<br />#cisionuk<br />
  2. 2. #cisionuk<br />
  3. 3. Not enough metrics? <br />Too many! <br />#cisionuk<br />
  4. 4. #cisionuk<br />
  5. 5. ?<br />#cisionuk<br />
  6. 6. 6<br />#cisionuk<br />
  7. 7. 7<br />#cisionuk<br />
  8. 8. 8<br />#cisionuk<br />
  9. 9. 9<br />#cisionuk<br />
  10. 10. 10<br />#cisionuk<br />
  11. 11. 11<br />#cisionuk<br />
  12. 12. 12<br />Starting small....<br />#cisionuk<br />
  13. 13. 13<br />#cisionuk<br />
  14. 14. 14<br />Client services - often the easiest <br />place to start is the “social phone”<br />#cisionuk<br />
  15. 15. CISION.com<br />THE WEB<br />CisionPoint<br />blog.cision.com<br />#cisionuk<br />
  16. 16. CISION.com<br />PAID WEB MARKETING<br />CisionPoint<br />blog.cision.com<br />#cisionuk<br />
  17. 17. #cisionuk<br />
  18. 18. #cisionuk<br />
  19. 19. #cisionuk<br />
  20. 20. 20<br />#cisionuk<br />
  21. 21. #cisionuk<br />
  22. 22. 22<br />Going large....<br />#cisionuk<br />
  23. 23. #cisionuk<br />
  24. 24. 24<br />#cisionuk<br />
  25. 25. 25<br />Like other comms, SM programs are built on strong creative and integration<br />#cisionuk<br />
  26. 26. #cisionuk<br />
  27. 27. When your marketing is revenue-generating you’re on to a good thing <br />#cisionuk<br />
  28. 28. 28<br />Integration can happen whether you drive it or not – so plan for it<br />#cisionuk<br />
  29. 29. 29<br />Cision Social Journalism Study<br />September 2010<br />N = 279 <br />#cisionuk<br />
  30. 30. 30<br />Cision Social Journalism Study<br />September 2010<br />N = 279 <br />#cisionuk<br />
  31. 31. 31<br />Cision Social Journalism Study<br />September 2010<br />N = 279 <br />#cisionuk<br />
  32. 32. Response of sales to increases in Publicity.<br />Cision Impact Scores<br />#cisionuk<br />
  33. 33. #cisionuk<br />
  34. 34. 34<br />And there’s more....<br />#cisionuk<br />
  35. 35. #cisionuk<br />
  36. 36. #cisionuk<br />
  37. 37. #cisionuk<br />
  38. 38. 38<br />Five rules for achieving social media ROI<br />1. Starts with knowing the business objectives<br />2. Build communications objectives around them<br />3. Use social media metrics as KPIs not ROI<br />4. Start small – easy wins– to build a business case<br />5. Integrate with other marketing and business activities where possible<br />#cisionuk<br />
  39. 39. THANK YOU<br />Peter Granat<br />CEO, Cision Europe<br />peter.granat@cision.com<br />#cisionuk<br />

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