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Social media – proving its value
Peter Granat, CEO of Europe, Cision
If you’re already listening to and engaging with social media conversations, the next step is knowing what you’re getting back from your involvement in it. How can you measure your social media ROI? And what do you need to evaluate to adapt your strategies for better results in the future?
Looking at client case study examples like the World Cup, 3D television and the UK iPad launch, this session highlights best practices for social media measurement and how to interpret your results.