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Voycer social media studie@ deutscher handelskongress 2012

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Präsentation des Social Media Reports 2013 der Voycer AG auf dem Deutschen Handelskongress 2012.

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Voycer social media studie@ deutscher handelskongress 2012

  1. 1. SOCIAL MEDIA REPORT 2013Wirtschaftliche Relevanz von Social Media Deutscher Handelskongress 2012© Voycer AG 2012
  2. 2. Ziele: Außenwirkung wichtiger als Absatz21.11.2012 © Voycer AG 2012. All Rights Reserved. 2
  3. 3. Die Rolle von Social Media für die Online Conversion21.11.2012 © Voycer AG 2012. All Rights Reserved. 3
  4. 4. Präsenzen in Netzwerken: wenig Ertrag heute  große Hoffnungen für morgenwenig Ertrag heute ‐ große Hoffnungen für morgen21.11.2012 © Voycer AG 2012. All Rights Reserved. 4
  5. 5. Social Media‐Funktionalitäten auf dem Shop:können einen höheren Umsatzbeitrag liefernkönnen einen höheren Umsatzbeitrag liefern21.11.2012 © Voycer AG 2012. All Rights Reserved. 5
  6. 6. Die größten Barrieren: Ressourcenmangel undfehlender Nachweis des wirtschaftlicher Erfolgsfehlender Nachweis des wirtschaftlicher Erfolgs21.11.2012 © Voycer AG 2012. All Rights Reserved. 6
  7. 7. Der Weg zu einem geplantem Erfolg mit Social Media21.11.2012 © Voycer AG 2012. All Rights Reserved. 7
  8. 8. Der Weg zu einem geplantem Erfolg mit Social Media Start?21.11.2012 © Voycer AG 2012. All Rights Reserved. 8
  9. 9. Der Weg zu einem geplantem Erfolg mit Social Media Start21.11.2012 © Voycer AG 2012. All Rights Reserved. 9
  10. 10. Die Rolle von Social Media für die Online Conversion21.11.2012 © Voycer AG 2012. All Rights Reserved. 10
  11. 11. Die Rolle von Social Media für die Online Conversion Conversion über Post bei  10.000 Fans auf Fanpage Ø 1,5 Käufer FB Fanpage21.11.2012 © Voycer AG 2012. All Rights Reserved. 11
  12. 12. Die Rolle von Social Media für die Online Conversion Conversion über Post bei  Conversion durch Social Voting  10.000 Fans auf Fanpage bei 10.000 Shopbesucher Ø 1,5 Käufer Ø 15 Käufer C2C‐Voting FB Fanpage21.11.2012 © Voycer AG 2012. All Rights Reserved. 12
  13. 13. Social Media Ansätze müssen Reichweite, Empfehlungen und Interaktion verbinden!Empfehlungen und Interaktion verbinden!21.11.2012 © Voycer AG 2012. All Rights Reserved. 13
  14. 14. Bestellen Sie den Social Media Report kostenfrei auf  www.voycer.biz mit dem Aktionscode: DHKVOY13 mit dem Aktionscode: DHKVOY13 Kontakt:  Michael Nenninger CEO m.nenninger@voycer.com Voycer AG T.  + 49(0)89 8 09 90 78 ‐ 01 Oberanger 16 80331 München F.  + 49(0)89 8 09 90 78 ‐ 11 www.voycer.biz21.11.2012 © Voycer AG 2012. All Rights Reserved. 14

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