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Vortrag Voycer auf der Social Media Conference München (CEO Michael Nenninger)

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Ein Vortrag über Social Media und Userinteraktion vom CEO der Voycer AG Michael Nenninger, gehalten auf der Social Media Conference in München

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Vortrag Voycer auf der Social Media Conference München (CEO Michael Nenninger)

  1. 1. Voycer das Social Opinion Network Wie Sie mit interaktiven C2C Ansätzen Ihre Bestandskunden als Social Agents für Neukundengewinnung nutzen Social Media Services CASE STUDY: Bio Produkte / Handel Voycer AG Mensch & Natur AG Michael Nenninger Oliver Germek Vorstandsvorsitzender VorstandsvorsitzenderSocial Media Conference Juli 2011 München, den 04.07.2011
  2. 2. Die meisten Unternehmen betreiben Web 1.0 FanPagesin Web 2.0 Social Networks IST SOLL Web 1.0 Web 2.0 98% sind Web 1.0 Echte Social Media Unternehmenswebseite Social Network Fanpages auf Facebook Fanpage B C C C C C C B C C C B C C C C C C C C Social C C C Agent C Web 2.0 bedeutet: Fanpage Defizite: Web 2.0 Nutzen Fanpage: • Partizipation • Vertrauen • Kundenbindung • Interaktion • Benchmarks • Kundengewinnung • User generated Content • Erfahrung • Skills • ROI-Modell • Ressourcen • Strategie02.08.2011 © Voycer AG 2011. All Rights Reserved. 2
  3. 3. Kundenbindung und Kundengewinnung als ErfolgsgrößenAlle Ziele sind meßbar! Mein Thema / Produkt Relevantes Soziales Netzwerk Der Fan Fangewinnung Fans als Social Like Agent Einladen Bewertung Posten Interaktion Empfehlung Antworten Kundenzufriedenheit Voten Lead Generierung Bestands- UmsatzFans Conversion Brandbuilding Umsatz B2C C2C Content Marketing Kommentar Email PR Traffic Voting Marktforschung Post … Mulitmedia02.08.2011 © Voycer AG 2011. All Rights Reserved. 3
  4. 4. Voycer – das größte Social Opinion Network Konsumenten fragen – viele Konsumenten antworten! Voycer ist ein crossmedialer Web 2.0 Anbieter von Consumer2Consumer (C2C) Umfragen Konsumenten erhalten hierdurch verwertbares Feedback und eine Verstärkung der eigenen Meinung Die Voycer Fanvoyce auf der FanPage ist ein starkes Online-Marketingtool für Ihr Unternehmen: 1. Interaktive User : C2C Umfragen erzeugen mehr und auswertbares Feedback als andere Web 2.0 Formate 2. Neue User: durch die Nutzung integrierter innovativer viraler Tools 3. Neuen Content: die Ergebnisse werden in einer vernetzten Meinungsbibliothek erfasst 1. Erstellen 2. Verbreiten 3. Publizieren Ihre User werden zu Verbreitungsagenten und Content Lieferanten! 02.08.2011 © Voycer AG 2011. All Rights Reserved. 4
  5. 5. Case Study Mensch & Natur1.000 Interaktive Fans in 15 Tagen Mensch & Natur AG gegründet 1998 Tagline: Mensch & Natur ist der Spezialist für ursprünglichen Tee, Kaffee und Kakao aus biologischem Anbau für verantwortungsbewusste Genießer. Vertreibt die Marken: Tee: nur natur Strategie & Ziele  Kaffee: Cavallo Nero 1. Neue Fanpage bekanntmachen Bio-Eistee: TeeMitStevia 2. Von 0 auf 1.000 Fans in 15 Tagen  Hohe Interaktion zum Thema Bio Food  Kunden 3. Post Materielle & LOHAS Bio-EHs und Bio-Supermärkte (Basic) 4. Neue Produkte bekannt machen  Erschließung junges Kundensegment  Lufthansa First Class Lounge 5. … Vertriebsweg 45% Handel (150 Händler) Phase 2 Der Fan 55 % eigener Online Shop (ca. 10T Direktkunden) 1. > 10.000 Fans in 6 Monaten als Social 2. Gezielte Conversion zum eShop Agent 3. Fans zu Trend Scouts entwickeln02.08.2011 © Voycer AG 2011. All Rights Reserved. 5
  6. 6. Mensch & Natur Case Study Phase IProjektablauf: Interaktionen in den ersten 9 Tagen:14.06.2011 Planung Fanpage 1. 172 Votings  153 mal gepostet  2.505 Votes21.06.2011 Fan Page Go Live 2. Mensch & Natur Themen auf 153 Fan Walls22.06.2011 Einbindung der Voycer Fanvoyce schätzungsweise > 10.000 Menschen empfohlen01.07.2011 rund 600 interaktive! Fans 3. 50 % der Fans über SOCIAL AGENTS gewonnen Juli 2011 Start Phase 2 4. Newsfeed Impression auf der Wall > 10.000 Mitbestimmung leben! 5. Conversion Mensch&Natur Site erfolgreich gestartet Fans Leads Erzeugt Der Fan Content als Social Brand Agent Verbreitet Invest für Go Live Phase: Empfehlungen Bewertungen • Einsatz von 100 € für Werbung • Sachpreise & Voycer Fanvoyce SaaS Jahresgebühr • 10-15 Min / Tag Moderation02.08.2011 © Voycer AG 2011. All Rights Reserved. 6
  7. 7. Fan Voyce stimuliert Social Agents - Virale Distribution Klassischer Facebook Ansatz Innovativer Voycer AnsatzFacebook Pinnwandeinträge Ihre FB Fanpage motiviertwerden von Ihrer FB Fanpage deren Fans, Votings zuverschickt erstellen und zu verbreiten. FB Fanpage FB Fanpage Fans erstellen Votings …Bereits bestehende … und verbreiten dieseFans kommentieren in ihrem persönlichenoder klicken auf „Like“ Netzwerk Fremde Präferenz Meine eigene Präferenz Mein Voting Sichtbarkeit Social Agent Emotion Call for Action User von Ihrer FB Fanpage fordern aktiv IHR Social Network zu Eine limitierte Anzahl an Friends sehen, dass ihrem Feedback auf. Freund eine neue Seite gefällt. Die Personalisierung er- Durch die fehlende emotionale Bindung ist eine virale zeugt eine emotionale Verbreitung aufgrund von Pinnwandeinträgen nur Bindung. bedingt möglich Durch die Einbindung des Votings auf Ihre FB Fanpage, generiert man neue Fans. FB Fanpage02.08.2011 © Voycer AG - all rights reserved - 7
  8. 8. Warum werden Konsumenten Social AgentsC2C Umfragen bewirken neue soziale InteraktionenNutzen Konsument:Entscheidung Empfehlungen Rat von Freunden SpaßSocial Support !Feedback Resonanz / Wertung Selbstbestätigung AnerkennungSocial Feedback !Veränderung Meinung bündeln Massen erreichen Chance auf VerbesserungSocial Opinion !02.08.2011 © Voycer AG 2011. All Rights Reserved. 8
  9. 9. Vocyer Voting App Referenzen der letzten 3 Wochen! 2.043 Votes Interaktion: 3.304 Votes 108 Votings Mitbestimmung 149 Votings 6.914 Votes Content: 7.665 Votes 176 Votings Top Trends 114 Votings02.08.2011 © Voycer AG 2011. All Rights Reserved. 9
  10. 10. Voycer AG - Fact Sheet August 2009: www.voycer.de geht als erstes „social opinion network“ live August 2010: Release 1.0 der V-Engine für C2C Umfragen; Herbst 2010: Piloten Donaukurier und MünchenSTIMMT November 2010: Launch des Voycer Rating Tools, Pilot Messe München mit 12.000 Teilnehmern Ende 2010: www.voycer.de ist mit mehr als 1.000 erstellten Votings und Umfragen pro Monat, die meistgenutzte und am schnellsten wachsende Seite für die Erstellung von Online-Umfragen und -Votings in Deutschland. Mehr als 17.000 Umfragen & Votings und 700.000 Teilnehmer Januar 2011: Bereitstellung von C2C Umfragen über die Facebook Voycer Voting App, http://apps.facebook.com/voycerapp in den ersten 4 Wochen > 15.000 Nutzer (Sprachen: bulg., dt., engl., it., franz., holl., port., span., türkisch) Februar 2011: Gründung der Voycer, Inc. und Launch www.voycer.com ; Entwicklung der AdVote Technologie März 2011: Release 1.0 der iPAD und iPhone App für mobile Real Time Marktforschung, Pilot Messe München April 2011: Launch der Facebook App FanVoyce als SaaS für FanPages. Referenzen: Abendzeitung, Messe München, MünchenTV, MyBestBrands, Neue Mediengesellschaft Ulm, Pionier, Smirnoff, webmiles Mai 2011: Launch der Voycer Business Website www.voycer.biz Voycer AG Gründer: Michael Nenninger, CEO Hiram Bingham, CFO • General Manager Global Procurement Service Siemens • > 15 Jahre Erfahrung im Private Equity Markt • Aufbau der weltweit größten Internet-B2B-Plattform • Inhaber von Davenport Resources , LLC. (USA) • Geschäftsleiter EBS Holding AG (Metrogruppe) • CFO von Startups im Bereich IT & Digital Media • Pionier im eBusiness (Aufbau Internetbusiness KPMG) • Erfolgreiche Gründung von Startups02.08.2011 © Voycer AG 2011. All Rights Reserved. 10
  11. 11. Meinung bündeln. Menschen mobilisieren. Die Welt bewegen. Ihr Ansprechpartner: Cigdem Serbest Voycer AG Tel.: +49-89 8099078 08 Oberanger 16 Fax: +49-89 8099078 11 D-80331 München c.serbest@voycer.com

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