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www.votility.com
Turning Public Policy Initiatives
into Membership Gains
www.votility.com
In Person Panelists
• Scott Tate, President & CEO
Greater St. Charles County Chamber (GSTCCC)
• Wendy Rac...
www.votility.com
Virtual Panelist
• Carole Mahoney, Sales &
Marketing Coach & Consultant
• Ten years of experience as a
gr...
www.votility.com
Virtual Panelist
• Michael O’Brien, Founder &
Principle, MOB Advocacy
• Ten years experience as a state a...
www.votility.com
Advocacy: Membership Loss or Gain?
“Advocacy is a pillar to the core mission of the
chamber.”-Mick Flemin...
www.votility.com
It can happen.
How to prevent it from happening?
What to do if it does?
Image credit: http://jameskaskade...
www.votility.com
How did we get here?
Image credit: webwhispering.net
www.votility.com
What type of Chamber are you?
1.
No
Advocacy
2.
Top
Down
Advocacy
3.
Bottom
Up
Advocacy
Image credit: myf...
www.votility.com
Agree or disagree:
Is member engagement is crucial to
member retention?
Image credit: The Web Shoppe
www.votility.com
Advocacy engagement on the rise.
www.votility.com
Advocacy= Retention & Acquisition
www.votility.com
How to construct a positive, membership
driven advocacy policy…
•Advocacy Committee and Board alignment
•...
www.votility.com
Tips & Stories
•Matt Largen, Williamson County Chamber- Franklin, TN “Move
from a case by case basis on i...
www.votility.com
Recap
• Advocacy is core to the chamber mission
• You can’t make everyone happy all the time. To avoid
me...
www.votility.com
Questions & Resources
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Turning Public Policy Initiatives into Membership Gains

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No one starts advocacy efforts with the goal of membership losses…but it can happen. So, what to do when it does? These were the questions that the Chamber of Commerce Executives of Missouri asked at the their Fall meeting.

Read what the multi-panelist and group discussion points and insights were here: http://www.votility.com/blog/turning-public-policy-initiatives-into-membership-gains

Published in: Government & Nonprofit
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Turning Public Policy Initiatives into Membership Gains

  1. 1. www.votility.com Turning Public Policy Initiatives into Membership Gains
  2. 2. www.votility.com In Person Panelists • Scott Tate, President & CEO Greater St. Charles County Chamber (GSTCCC) • Wendy Rackovan, VP of Marketing and Communications , GSTCCC • Brent Willis, Founder and CEO Votility, Inc.
  3. 3. www.votility.com Virtual Panelist • Carole Mahoney, Sales & Marketing Coach & Consultant • Ten years of experience as a growth strategist with startups and small businesses in both the for profit and for purpose (not profit) sectors. • Favorite quote: “Always be learning.” • Lives in picturesque Maine where she currently writing her first book on startup sales. • c. (207) 604-6287 www.carolemahoney.com
  4. 4. www.votility.com Virtual Panelist • Michael O’Brien, Founder & Principle, MOB Advocacy • Ten years experience as a state and local lobbyist. Michael has lobbied governors, mayors, legislators, state and local agencies and regulators in more than 40 states. • Responsible for national state and local government affairs departments, political and grassroots advocacy programs, creating strong public-private partnerships • www.mob-advocacy.com
  5. 5. www.votility.com Advocacy: Membership Loss or Gain? “Advocacy is a pillar to the core mission of the chamber.”-Mick Fleming, previous ACCE president Image credit: The Fifth Pillar of Amateur Radio
  6. 6. www.votility.com It can happen. How to prevent it from happening? What to do if it does? Image credit: http://jameskaskade.com/
  7. 7. www.votility.com How did we get here? Image credit: webwhispering.net
  8. 8. www.votility.com What type of Chamber are you? 1. No Advocacy 2. Top Down Advocacy 3. Bottom Up Advocacy Image credit: myfootpath.com
  9. 9. www.votility.com Agree or disagree: Is member engagement is crucial to member retention? Image credit: The Web Shoppe
  10. 10. www.votility.com Advocacy engagement on the rise.
  11. 11. www.votility.com Advocacy= Retention & Acquisition
  12. 12. www.votility.com How to construct a positive, membership driven advocacy policy… •Advocacy Committee and Board alignment • Marketing / Communications and Advocacy alignment •Tools to help involve members in policy decisions for transparency
  13. 13. www.votility.com Tips & Stories •Matt Largen, Williamson County Chamber- Franklin, TN “Move from a case by case basis on issues to guidelines and factors to consider.” •Carlye Morgan, Sr. Director of Government Relations. “Get in front of issues with regular check-ins with officials. If we are really doing as we say we are, we are involved in issues that are important to the business community. Policy has become a sales tool – folks are joining for the advocacy benefits we can offer to their company.”
  14. 14. www.votility.com Recap • Advocacy is core to the chamber mission • You can’t make everyone happy all the time. To avoid membership losses involve them early and often. Embrace transparency and have a road map for engagement. •Avoid Top Down; membership losses are more probable, organization is seen as “out of touch”. • The demand for advocacy is on the rise. Be proactive and prepared to educate on the issues. •Engagement equates to retention. Advocacy engagement rates are the highest.
  15. 15. www.votility.com Questions & Resources

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