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The connection between marketing, advocacy, and fundraising for non-profits. Without technology that supports the strategy and the people implementing in, the opportunity is lost.
Why did I choose to do this webinar with technology partners? Strategy needs data to develop sticky content that gets found and converts.
Abila is the leading the way to bridge the gap between technology and recognizes the role of grassroots advocacy to engagement. What I call the closing the loop with data to measure and refine engagement to gain influence.