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Engagement Strategies: 
The Next Generation 
How your nonprofit can live long and prosper 
Sponsored by: Abila 
Presented ...
Presenters 
Carole Mahoney 
Sales & Marketing Consultant 
linkedin.com/in/carolemahoney 
Brent Willis 
CEO, Votility, Inc....
Social 
@Votility 
@Abila 
@icarolemahoney
Attention 
TV, Radio, Print Ads 
Brochures 
Pamphlets 
Billboards 
Cold Calling 
Events 
Tradeshows 
Advertising 
#engageT...
#engageTNG 
Influence 
Social Media 
Email 
Content 
Events 
Advocacy
Grassroots 
“People influence people. Nothing 
influences people more than a 
recommendation from a trusted friend. A 
tru...
Opportunity 
People who engage in grassroots advocacy are 
more likely to donate, renew membership 
automatically & recrui...
Tools 
#engageTNG
Get Found 
Content Marketing 
Global Reach 
Automated 
“We have technology, finally, that for the first time in human hist...
Convert 
Supporters into advocates 
Advocates to donors 
Donors to members 
#engageTNG
Analyze 
Landing page views 
Shares 
Revenue raised 
Advocacy actions taken 
Start with the end in mind.
Consensus 
Legislators 
Board members 
Staff 
Members 
Constituents 
#engageTNG
Value 
#engageTNG 
Passion and purpose.
Increase 
benefits while 
decreasing 
the costs 
required to 
provide 
benefits 
Focus 
#engageTNG
Customize
Mobilize
Manage
Strategy 
Right person. Right time. Right message.
Development 
Development 
Goals 
Profiles 
Clear calls-to-action 
Content assets 
Communication channels 
#engageTNG
Implementation 
#engageTNG
Integrated Technology 
IPCR screen shots 
#engageTNG
Measurement 
• Was the goal met? 
• Which campaigns contributed the most? 
• Who was most engaged? 
#engageTNG
Action 
• What happened? 
• Why? 
• What’s next? 
#engageTNG
• Download the 
Essential Guide to 
Nonprofit 
Fundraising 
• Request a 30 
minute consultation 
• Request a Votility 
dem...
Thank You 
#engageTNG
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Engagement strategies: The Next Generation- How your nonprofit can live long and prosper

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The connection between marketing, advocacy, and fundraising for non-profits. Without technology that supports the strategy and the people implementing in, the opportunity is lost.

Why did I choose to do this webinar with technology partners? Strategy needs data to develop sticky content that gets found and converts.

Abila is the leading the way to bridge the gap between technology and recognizes the role of grassroots advocacy to engagement. What I call the closing the loop with data to measure and refine engagement to gain influence.

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Published in: Government & Nonprofit
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Engagement strategies: The Next Generation- How your nonprofit can live long and prosper

  1. 1. Engagement Strategies: The Next Generation How your nonprofit can live long and prosper Sponsored by: Abila Presented by: Votility & 19 Oaks #engageTNG
  2. 2. Presenters Carole Mahoney Sales & Marketing Consultant linkedin.com/in/carolemahoney Brent Willis CEO, Votility, Inc. linkedin.com/in/brentwillis
  3. 3. Social @Votility @Abila @icarolemahoney
  4. 4. Attention TV, Radio, Print Ads Brochures Pamphlets Billboards Cold Calling Events Tradeshows Advertising #engageTNG
  5. 5. #engageTNG Influence Social Media Email Content Events Advocacy
  6. 6. Grassroots “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” - Mark Zuckerberg, Facebook #engageTNG
  7. 7. Opportunity People who engage in grassroots advocacy are more likely to donate, renew membership automatically & recruit others to your cause.
  8. 8. Tools #engageTNG
  9. 9. Get Found Content Marketing Global Reach Automated “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” #engageTNG — Pierre Omidyar, eBay
  10. 10. Convert Supporters into advocates Advocates to donors Donors to members #engageTNG
  11. 11. Analyze Landing page views Shares Revenue raised Advocacy actions taken Start with the end in mind.
  12. 12. Consensus Legislators Board members Staff Members Constituents #engageTNG
  13. 13. Value #engageTNG Passion and purpose.
  14. 14. Increase benefits while decreasing the costs required to provide benefits Focus #engageTNG
  15. 15. Customize
  16. 16. Mobilize
  17. 17. Manage
  18. 18. Strategy Right person. Right time. Right message.
  19. 19. Development Development Goals Profiles Clear calls-to-action Content assets Communication channels #engageTNG
  20. 20. Implementation #engageTNG
  21. 21. Integrated Technology IPCR screen shots #engageTNG
  22. 22. Measurement • Was the goal met? • Which campaigns contributed the most? • Who was most engaged? #engageTNG
  23. 23. Action • What happened? • Why? • What’s next? #engageTNG
  24. 24. • Download the Essential Guide to Nonprofit Fundraising • Request a 30 minute consultation • Request a Votility demo Next Steps
  25. 25. Thank You #engageTNG

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