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Vonda product presentation


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1Vondasoft has introduced completely new and a very simple concept in Online Reputation Management. Now just forget all those costly, verbose and data heavy analytics which only Einstein could understand. With a straight forward approach, always ON platform, any brand / corporate / celebrity can start using Vonda engine in flat 5 minutes. Yes ..Just 5 mins. So what are you waiting for? Just contact Vonda representative -

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Vonda product presentation

  1. 1. Measure, analyze and shape your online imageVondasoft Proprietary & Confidential 1
  2. 2. Outline Key questions about your brand’s online image that that Vonda answers Four secrets to Vonda value Sample report Next stepsVondasoft Proprietary & Confidential 2
  3. 3. Like it or not…. 50% users have interacted with a brand 75% have read expert views on in the last one year. consumer electronics 77% have visited product websites after reading the reviews ….you cannot ignore your perceived image in social mediaVondasoft Proprietary & Confidential 3
  4. 4. Have you ever wanted to…. Know what people are talking about you in social media? Measure how often you & your competition get mentioned? Understand brand associations (current/emerging/fading), response to campaigns, product releases? Analyze and get actionable information out of the multitude of voices? Participate in conversations that shape your online image? If your answers to these questions are YES, then can help….Vondasoft Proprietary & Confidential 4
  5. 5. Vonda value in image management An engine to capture, measure & analyze the buzz and proactively participate in social media Chatter Missed Vonda Ability to shape online image Traditional Resources / spend Representative, not to scale Chatter volumesVondasoft Proprietary & Confidential 5
  6. 6. Four secrets to Vonda value Single window to • Scan multiple Social Media • Filter relevant content Sense • Present the Real Time True Image • Emotional Quotient of Buzz Analyze • Trends & Patterns • Monitor escalation index for real time Shape intervention • Tracking effect of intervention • Manage Online Brand Image Empower • Product /service aspects, consumer experience, competitive insightsVondasoft Proprietary & Confidential 6
  7. 7. Secret # 1 – Scan & sense social media Discern the buzz about the Brand in social media – The corporate image – Aspects of the brand e.g. for a restaurant: ambience, service, intangi bles etc – Get unbiased and unsolicited feedback from consumers Almost real time: In less than 5 minutes of posting on media like Twitter, Facebook fan pagesVondasoft Proprietary & Confidential 7
  8. 8. Secret # 2 – Analyze & Understand Analyze and draw meaningful inferences out of the chatter – The tenor of conversations/ opinions expressed – Measure how often you & your peers get mentioned and in what context – Trends and patternsVondasoft Proprietary & Confidential 8
  9. 9. Secret # 3 – Shape Intuitive and business user friendly : Provides summary, dashboard, detailed results on login without the need for repetitive entry of key wordsVondasoft Proprietary & Confidential 9
  10. 10. Secret # 4 – Empower Discovers ‘unknown unknowns’ for brands/ products and identifies associations. – Emerging and fading associations to measure efficacy of ongoing campaigns – Brand trendsVondasoft Proprietary & Confidential 10
  11. 11. Sample report for a quick service restaurant. Specific details have been masked in the interest of confidentiality.Vondasoft Proprietary & Confidential 11
  12. 12. Snack Foods STORYBOARD* 28/10/12 2100 HRS The Volume for Snack Foods (mentions across all media) is 332 for the trailing four day time period (Oct 24th -28th) The corresponding volume for Bakers is 2102 What is the Buzz about ‘Me’ & ‘My Competition’ Today 50% Since 24/10/12 Peak 27/10/12 332 126 55 Buzz Volume Break up by Media Facebook 88% 10% 12% Snack Foods Twitter 10% Bakers News/ Blogs 1.9% Staple Foods 78% YouTube 0.1 % * The name of the Brand and its competitors, specific key words have been masked, but the metrics are authenticVondasoft Proprietary & Confidential 12
  13. 13. Snack Foods STORYBOARD 28/10/12 2100 HRS Sentiment Analysis Across Media Key Themes ☺ 23% 69% 8% Attribute Analysis Validation: Are these the attributes that the ad and media spend is targeting to improve? Bakers – High on Features – New product discussions such as ‘Tacos’ Whereas Snack Foods is perceived high on availability with discussions Snack Foods on regions such as Bakers Mumbai, Delhi etcVondasoft Proprietary & Confidential 13
  14. 14. Snack Foods STORYBOARD 28/10/12 2100 HRS Comparative Volumes by Media for period Oct 24th - 28th Observations 2500 While the twitter volumes for Snack 2000 Foods is on par with its nearest competitor 1500 Facebook Bakers, the Facebook volumes are Twitter significantly lower. 1000 Snack Foods needs to 500 do invest more to generate Facebook 0 activities to catch up Snack Foods Bakers with competitionVondasoft Proprietary & Confidential 14
  15. 15. Snack Foods STORYBOARD 28/10/12 2100 HRS Analysis of Key Conversation themes Themes finding mentions in Media Snack Foods Bakers Observations 1. Snack Foods campaigns not emerging as themes. Eg; Smoothie Breads 1. Bell the Taco 2. Smack the snack Burger Veg Tacos 3. Chicken Tikkas 2. Bakers new product launch - Breads, specifically Non- Non-Veg veg stuffed emerging as a Fries Stuffed strong theme in ChatterVondasoft Proprietary & Confidential 15
  16. 16. Snack Foods STORYBOARD 28/10/12 2100 HRS Campaign analysis across Media Smack the Low proportion of Bell the Taco Chicken Tikkas Snack mentions compared to the overall • 28 likes • 16 likes • 65 likes mentions (almost • 35 comments • 0 comments • 12 comments 5K) as of 9 pm Oct 29th Facebook Volume (Last 5 days) 10% Considerably low volume on 9% Facebook fan page for last 5 Snack Foods days compared to nearest competitor Bakers 81% Staple FoodVondasoft Proprietary & Confidential 16
  17. 17. Snack Foods STORYBOARD 28/10/12 2100 HRS Conversation Trends – Snack Foods Current Associations High mentions of locations and competition in discussions. Conversations on Starbucks is fading as it Emerging Associations Fading Associations was related to its launch in India There are few conversations emerging on product attributes like food, drink, tikkiVondasoft Proprietary & Confidential 17
  18. 18. Vonda empowers you to….Vondasoft Proprietary & Confidential 18
  19. 19. Next steps…. Validate the search attributes: key words etc Validate social media/forums to scan Compare with the results from the Vonda engine with current findingsVondasoft Proprietary & Confidential 19
  20. 20. Measure, analyze and shape your online image About Vonda Mumbai, India based startup to make social media scanning more actionable for decision makers Contact: | Cell +91 98672 82549 | Mumbai, IndiaVondasoft Proprietary & Confidential 20