Success Gets Your Dog’s Paws Covered with theHelp of VolusionUnique pet accessory company triples s...
Selling to Pet-Lovers Everywhere                                                                 
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Volusion Success Story: Gets Your Dog's Paws Covered with Help of Volusion


Published on owner, Karen Luther decided to pursue her dream of owning an online store that sells specialty dog products. Since launching, Karen's ecommerce site is currently ranked on the first page of Google search results and has seen sales triple since last year. Check out Karen's story to see how you can turn business idea into a smashing success.

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Volusion Success Story: Gets Your Dog's Paws Covered with Help of Volusion

  1. 1. Success Gets Your Dog’s Paws Covered with theHelp of VolusionUnique pet accessory company triples sales from 2010 to 2011All Dog is a successful Volusion store that sellsfootwear for a variety of reasons and seasons. They carrydog paw wear from snow boots, rain boots, athletic shoes,sandals, slippers and even orthopedic boots to help dogs witha variety of medical ailments. A customer-oriented business, works with each of their customers to bestdetermine their dog’s needs, all in the name of providing themost appropriate product for man’s best friend. Fast FactsGetting Started in Ecommerce • It’s simple. Paw- wear for your pooch! They carry all With a background in internet marketing and SEO, Alldogboots. dog footwear from winter boots, com owner, Karen Luther, decided it was time to take the next dog athletic shoes, rain boots, step and pursue her dream of owning an online business. A orthopedic boots and even doggie sandals and slippers. dog-lover at heart, Karen was drawn to the pet industry, butshe knew it was a saturated and competitive market. After • opened their doing some research, she found the perfect product that would online store in 2010 and is currently target a niche market and drive the sales she wanted. ranked on the first page of Google search results. • has its own Choosing Volusion mascot, Cooper, who tests the boots for quality control. Karen chose Volusion before she picked her product line. Notbeing a technical person, she needed to choose a companythat would help her every step of the way. Karen choseVolusion knowing she could customize her online store and still manage the daily operations on her own.She didn’t want an ecommerce solution that was bigger than she could handle, and she felt confident thatVolusion would give her easy-to-use, robust functionality. Since the launch in May 2010,Karenhas seen her sales triple in one short year.
  2. 2. Selling to Pet-Lovers Everywhere alldogboots.comVolusion offers the features Karen needs to continually • In 2010, Karen Luther, an internet marketing and SEO guru, decided to pursue her dream and start an • Built-In SEO: Using the SEO tools built into the Volusion online business. An animal-lover, software, saw their rankings improve from Karen did the research to find that page 20 to page one in just six months, and they stay there. dog boots were the perfect niche • Built-In Newsletter Marketing: Karen is able to product to start her online store. communicate special sales, new products and company • Before choosing a product line, information through the newsletter functionality that’s built Karen chose Volusion to help build into the Volusion software. her new online store. She wanted • Automated Emails and Customer Reviews: These are functionality and ease-of-use with tremendous marketing tools for Karen to receive unbiased built-in SEO features to help her market her new site. Karen launched feedback about her products and customer service. in May of 2010 • Social Media Integrations: is active in and has seen her sales triple from social media, and the built-in AddThis, Twitter and Facebook 2010 to 2011. integrations make it easy for Karen to manage her social • Karen loves being able to easily marketing campaigns. manage her inventory, pull reports, • Mobile Store: Karen made sure to take advantage of the track finances and communicate free mobile storefront offered by Volusion. This allows her with her customers through customers to easily navigate on mobile devices to purchase automated emails and newsletters. their favorite dog boots. She also appreciates the 24x7 support she receives from the • vZoom: This unique, built-in feature lets Karen’s customers Volusion team as she continues hover over a product image to automatically zoom in on to grow and succeed in her online the smallest details of a dog boot. business venture. Of all the benefits of Volusion, Karen feels the greatest is having24x7 support to help manage her growing business. She cannow easily handle daily tasks like managing inventory, pulling reports, tracking expenses and income andeven creating a photo gallery for all the precious dogs that wear her boots.Business Philosophy that Makes a DifferencePartnering with Volusion wasn’t the only good decision Karen made as a new online storeowner. Herphilosophy to treat customers like she would want to be treated has kept her business thriving. In aneverchanging industry like ecommerce, it’s important to keep customers happy, and Karen uses her Volusionstore to bring smiles to the faces of her customers and their dogs.www.volusion.comSend us a note. sales@volusion.comGive us a call. 800.646.3517 x2Experience Out of this World™ Support