Social Media + Your Fashions = Online Success

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Your fashion brand can make a big name for itself by leveraging the power of social media. To learn how to make the most of your social media strategy, check out this presentation, delivered in the 2013 WWDMAGIC Buzz Boutique. You'll learn how to build your strategy, pick the perfect social channels and much more.

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Social Media + Your Fashions = Online Success

  1. 1. Matt Winn
  2. 2. Matt Winn Marketing Communications Manager, Volusion • Chief blogger of Volusion’s Ecommerce Blog • Join me on YouTube every Tuesday for tips • Aspiring cook, certified nerd • Reality TV aficionado, college football junkie
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  5. 5. 93%a of web users believe a brand should have a social media presence Build Your Social Strategy 80%a of web users visit social sites on a monthly basis
  6. 6. Strategy: A comprehensive plan meant to achieve a long-term objective Tactic: A specific action within a strategy to help reach the desired goal
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  8. 8. Pick Your Channels 85% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy) The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co- workers. (WOMMA) 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance) 85% 90 times 53%
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  15. 15. Some example KPIs: • Number of fans/followers/subscribers • % growth of followers, views, etc. • Amount of visitors from social to website • Coupon redemptions from social exclusives • Reach (shares, likes, RTs) of unique content
  16. 16. Exercise 3: Grow Your Community Social media accounts for one out of every six minutes spent online in US. Twitter is adding nearly 500,000 users a day Time spent on social networks is growing at 3x the overall internet rate, reaching approximately 10% of all usage 1 in 6 500K 3x
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  19. 19. Exercise 4: Drive More Sales 73% 67% 51% 73% of US companies use social media as a marketing outlet Twitter followers are 67% more likely to purchase than non-followers Those who like a brand’s Facebook page are 51% more likely to purchase
  20. 20. Sell directly on your page • Find a solution that allows you to list products directly on Facebook • Don’t list every single product on your page • Remember that the goal is to drive traffic back to your actual website
  21. 21. Kick it up with daily deals • Great way to increase brand awareness and acquire new customers • Watch your proverbial shirt • Consider options outside of standard daily deals sites
  22. 22. Run contests and share discounts • Make a detailed campaign plan • Find the appropriate tool • Get as much from it as possible
  23. 23. Myth • Revenue savior • Only source of marketing • It’s free and easy! Reality • Communication channel • Piece of a larger puzzle • Takes a lot of work

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