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Search engine optimization is crucial in this digital age. Having an SEO-friendly website will ensure better visibility in search results. But how do you decide which keywords go where on your website? How do you even decide on keywords in the first place? In these slides, two of our SEO experts discuss how you can organize your site's keyword targeting to make shopping easier for customers and indexing easier for search engines.
Topics will include:
- How to conduct keyword research
- Keyword organization on the category and product level
- Structuring your categories to match keywords
- Examples of great keyword structure
- And more!