Confidential and Proprietary Information
An Overview of Remarketing Campaigns
Confidential and Proprietary InformationConfidential and Proprietary Information 2
Hey, You Look Familiar: Remarketing 101...
Confidential and Proprietary InformationConfidential and Proprietary Information 3
Your Hosts
Sean O’Connor
Search Marketi...
Confidential and Proprietary InformationConfidential and Proprietary Information
Topics We’ll Cover Today
4
What is Remark...
Confidential and Proprietary InformationConfidential and Proprietary Information 5
What is Remarketing?
Confidential and Proprietary Information
Remarketing Basics
6
Confidential and Proprietary Information
Remarketing Basics
7
Welcome back previous website visitors
• Show ads to users a...
Confidential and Proprietary InformationConfidential and Proprietary Information 8
Remarketing Ad Formats
Confidential and Proprietary Information
Text Ads
9
Confidential and Proprietary Information
Custom-designed Ads
10
Logo here
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Dynamic Ads
11
Confidential and Proprietary InformationConfidential and Proprietary Information 12
Remarketing Tips
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Tip #1 – How to Get Started
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Google AdWords Remarketing Tag
• Find the Remarket...
Confidential and Proprietary Information
Tip #2 – Utilize Audience Lists
14
Define and Target Potential Customers
• Automa...
Confidential and Proprietary Information
Tip # 3 – Know How to Track Success
15
Campaign and conversion metrics
• Understa...
Confidential and Proprietary Information
Tip # 4 – Test to See What Works Best
16
One Size Doesn’t Fit All
• Experiment wi...
Confidential and Proprietary InformationConfidential and Proprietary Information 17
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Remarketing Basics

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Join Volusion's marketing experts as they guide you through the basics of remarketing advertisements.

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Remarketing Basics

  1. 1. Confidential and Proprietary Information An Overview of Remarketing Campaigns
  2. 2. Confidential and Proprietary InformationConfidential and Proprietary Information 2 Hey, You Look Familiar: Remarketing 101 An overview + tips for ecommerce remarketing
  3. 3. Confidential and Proprietary InformationConfidential and Proprietary Information 3 Your Hosts Sean O’Connor Search Marketing Specialist Mia Pruett Search Marketing Manager
  4. 4. Confidential and Proprietary InformationConfidential and Proprietary Information Topics We’ll Cover Today 4 What is Remarketing? Remarketing Ad Formats 1 2 Tips for Campaign Creation & Management3
  5. 5. Confidential and Proprietary InformationConfidential and Proprietary Information 5 What is Remarketing?
  6. 6. Confidential and Proprietary Information Remarketing Basics 6
  7. 7. Confidential and Proprietary Information Remarketing Basics 7 Welcome back previous website visitors • Show ads to users as they browse web • Create unique audience lists to segment previous visitors into groups based on site activity • Tailor ads to target audience lists based on your specific marketing goals • Offer exclusive incentives for buyers to return to your website
  8. 8. Confidential and Proprietary InformationConfidential and Proprietary Information 8 Remarketing Ad Formats
  9. 9. Confidential and Proprietary Information Text Ads 9
  10. 10. Confidential and Proprietary Information Custom-designed Ads 10 Logo here
  11. 11. Confidential and Proprietary Information Dynamic Ads 11
  12. 12. Confidential and Proprietary InformationConfidential and Proprietary Information 12 Remarketing Tips
  13. 13. Confidential and Proprietary Information Tip #1 – How to Get Started 13 Google AdWords Remarketing Tag • Find the Remarketing Tag in AdWords • Implement the tag on your Volusion template • Create a Remarketing campaign in AdWords
  14. 14. Confidential and Proprietary Information Tip #2 – Utilize Audience Lists 14 Define and Target Potential Customers • Automatically Generated Lists • General Visitors • Product Viewers • Shopping Cart Abandoners • Past Purchasers
  15. 15. Confidential and Proprietary Information Tip # 3 – Know How to Track Success 15 Campaign and conversion metrics • Understand not every ad click results in an immediate conversion • Review conversion AND view-through conversion data • Optimize ads by looking at conversion data and click-through rates
  16. 16. Confidential and Proprietary Information Tip # 4 – Test to See What Works Best 16 One Size Doesn’t Fit All • Experiment with different remarketing ad formats • A/B test ad content often • Test ad messaging, offers and promotions • Try different images in your custom- designed ads. Does one image convert better than another?
  17. 17. Confidential and Proprietary InformationConfidential and Proprietary Information 17 Thank you

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