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Less Pain, More Gain: Using SEO More Effectively

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If you’re running an online store, it can be tough to know where to start or grow your existing online presence. In the same manner that a one-time workout won’t exactly get anyone into tip-top shape, SEO isn’t a one-and-done solution, either.

The best way to grow and maintain a strong online presence is to build up your SEO muscles over time. Our personal SEO trainers are here to show you how to focus on different muscle groups so you can get your online store lean and mean in no time!

In this webinar, we’ll discuss effective SEO strategies from a basic “easy” workout regimen to an intermediate to a more advanced and rigorous routine. Regardless of your familiarity with SEO, we’ll walk you through specific actions you can take to improve your store’s overall online visibility.

At the end, we’ll do a live Q&A so you can get in your unanswered questions. Join us and find out which SEO workout plan your store needs to become a more successful & profitable business!

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Less Pain, More Gain: Using SEO More Effectively

  1. 1. Adrianne Beutnagel Sr. SEO Team Lead Maria Rivera SEO & Social Media Specialist Meet Your Personal SEO Trainers
  2. 2. ● Tweet Q’s to #SEOworkout ● Chat in GotoWebinar Today’s Agenda Workout Plans ● Easy ● Moderate ● Rigorous #SEOworkout 2 SEO Basics ● Onsite practices ● Offsite practices 1 Live Q&A 3
  3. 3. What is SEO? #SEOworkout
  4. 4. Onsite SEO SEO BASICS
  5. 5. Title Tag + Meta Description #SEOworkout
  6. 6. Onpage Content
  7. 7. User Experience + Navigation
  8. 8. Go Mobile! #SEOworkout ● Responsive design ● Check out our themes!
  9. 9. Offsite SEO SEO BASICS
  10. 10. Link Building ● Valuable, related websites ● Backlinks = a vote for your site ● Go for quality, not quantity #SEOworkout
  11. 11. Website Reputation ● Star rating on review sites ● Give the best service you can ● Stay away from controversy #SEOworkout
  12. 12. Content Strategy ● Turn current content into different pieces of content ● Answer common questions #SEOworkout
  13. 13. Example: The Sausage Maker
  14. 14. Social Media ● Tied to SEO ● Can increase online visibility ● Drives qualified, engaged traffic #SEOworkout
  15. 15. What Channels are Right for Me? Facebook By far the most popular and versatile Instagram & Pinterest Image-driven Twitter Humor, news and quick bits of info #SEOworkout
  16. 16. There Are Many Other Channels, But... ● Commit to your business’s online presence ● Ensure your site is properly linked #SEOworkout
  17. 17. Easy SEO Workout Plan #SEOworkout
  18. 18. Who is This Good For? ● Just launched ● Haven’t done any SEO work yet #SEOworkout
  19. 19. Where Do I Start? #SEOworkout ● Landing pages ● Start broad
  20. 20. Quick and Dirty Plan ● URL ● Title Tag ● Meta Description ● H1 ● Onpage Content #SEOworkout
  21. 21. Optimizing Pages: URL & Title Tags URL ● Short and sweet ● Category or product name Title Tag ● Composed of keywords ● Describe what’s on the page ● Keep around 60 characters #SEOworkout
  22. 22. Optimizing Pages: Meta Descriptions ● Elevator pitch and call-to-action ● 156 character limit ● Ignore meta keyword section ● Helpful SERP tool ● Learn More About Tags #SEOworkout
  23. 23. Optimizing Pages: H1s & Onpage Content H1 ● Heading ● Demystifying the H1 Tag Onpage Content ● A couple paragraphs ● Questions to answer ○ What products are on this page? ○ How does someone use them? ○ Why should people shop here?
  24. 24. Example: Golf Website #SEOworkout
  25. 25. Migrated Needed fresh content and tags Migrations commonly experience a dip Example: Clothing Boutique #SEOworkout
  26. 26. Good for: no previous SEO work Optimize URLs, title tags, meta descriptions, H1s and onpage content (Ignore the meta keywords tag!) Prioritize & set aside time each month Recap: Easy Workout Plan #SEOworkout
  27. 27. Moderate Workout Plan #SEOworkout
  28. 28. Who is This Good For? ● Familiar with SEO ● Invested time and effort into tags and content #SEOworkout
  29. 29. Check Organic Traffic & Revenue
  30. 30. Audit Your Store ● Review tags ● Ensure proper length and accuracy ● Look beyond top categories #SEOworkout
  31. 31. Find the Photo Alt Tag #SEOworkout
  32. 32. Images ● Search engines are blind ● Image alt tag for products ● Have multiple images from a variety of angles ● Use people and show the product in action ● DIY Photography Guide Blog Post #SEOworkout
  33. 33. Tackling Duplicate Content ● Don’t copy product content ● Provide new and useful content
  34. 34. Blog & Content Strategy ● How to Set Up a Blog for Your Volusion Store ● Write posts relevant to your industry ● Example: Convertible Soft Top merchant ● Update regularly #SEOworkout
  35. 35. Recap: Moderate Workout Plan Good for: familiar with SEO Review tags Optimize images Tackle duplicate content Blogging and content #SEOworkout
  36. 36. Rigorous Workout Plan #SEOworkout
  37. 37. Who Is It Good For? ● Established brands ● Strong onsite SEO foundation ● Budget to throw around #SEOworkout
  38. 38. Self-Audit Your Store…Again ● Is my work within Google Guidelines? ● Are there any avenues of online marketing I haven’t explored? ● Does my product allow for influencer marketing?
  39. 39. Different Things You Can Do Link building Social Ads Local SEO Email Marketing Video Marketing Schema Markup Technical optimization Resource articles Forum Outreach Infographics
  40. 40. Example: Sausage Maker ● Established brand ● Needed some onsite refinement ● Regular blogging ● Influencer and social media ● Link building #SEOworkout
  41. 41. Example: Heath Food Store ● Have been engaged in SEO for several years ● Maintaining high quality content ● Update new products ● Various offsite tactics: infographics, blogging, local #SEOworkout
  42. 42. How To Tell If It’s Working
  43. 43. Google Analytics Start analyzing traffic in 3 steps: 1 2 13 Sign up for Google Analytics Add tracking code Learn about your audience Read Our Blog Post to Learn More! #SEOworkout
  44. 44. Acquisition > All Traffic > Channels Channel Traffic Sources #SEOworkout
  45. 45. Behavior > Site Content > Landing Pages Landing Pages
  46. 46. Conversions > Ecommerce > Product Performance Product Performance #SEOworkout
  47. 47. Audience > Geo > Location Geographic Location
  48. 48. Audience > Mobile > Overview Mobile Traffic
  49. 49. Remember SEO is a long-term strategy! #SEOworkout
  50. 50. SEO Deals for Webinar Viewers! Deals are valid until July 31st, 2017. Don’t forget! Take the survey at the end and let us know you need Google Analytics installed on your site for free! Moderate Free setup fee for 3 month plan or Free 6th month for 6 month Starter & Advanced Plans Rigorous Free 6th month for Premium SEO Easy $50 Starter Audit or $100 Off Advanced Audit Call 1-877-591-7006 to get started.
  51. 51. SEO Deals for Webinar Viewers! Deals are valid until July 31st, 2017. Don’t forget! Take the survey at the end and let us know you need Google Analytics installed on your site for free! Moderate Free setup fee for 3 month plan or Free 6th month for 6 month Starter & Advanced Plans Rigorous Free 6th month for Premium SEO Easy $50 Starter Audit or $100 Off Advanced Audit Call 1-877-591-7006 to get started.
  52. 52. Good for: no previous SEO work Optimize URLs, title tags, meta descriptions, H1s and onpage content (Ignore the meta keywords tag!) Prioritize & set aside time each month Recap: Easy Workout Plan #SEOworkout
  53. 53. Recap: Moderate Workout Plan Good for: familiar with SEO Review tags Optimize images Tackle duplicate content Blogging and content #SEOworkout
  54. 54. Remember SEO is a long-term strategy! #SEOworkout
  55. 55. SEO Deals for Webinar Viewers! Deals are valid until July 31st, 2017. Don’t forget! Take the survey at the end and let us know you need Google Analytics installed on your site for free! Moderate Free setup fee for 3 month plan or Free 6th month for 6 month Starter & Advanced Plans Rigorous Free 6th month for Premium SEO Easy $50 Starter Audit or $100 Off Advanced Audit Call 1-877-591-7006 to get started.

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