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Demystifying SEO for Ecommerce: Your Top Questions Answered

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Check out this presentation to learn how to create successful SEO strategies and campaigns for your online business.

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Demystifying SEO for Ecommerce: Your Top Questions Answered

  1. 1. Confidential and Proprietary Information Demystifying SEO for Ecommerce: Your Top SEO Questions Answered
  2. 2. Confidential and Proprietary Information Your Hosts From Volusion’s Marketing Services Team Grace Karon Search Marketing Specialist Allison Smith Search Marketing Specialist
  3. 3. Confidential and Proprietary Information Our Agenda Your top SEO questions answered! • SEO basics • Volusion’s SEO fields & H1 tags • Backlinks and how to get them • The Google “six pack” • SEO metrics for success • SEO in 15 minutes a day • Free give-aways and promotions • Q&A
  4. 4. Confidential and Proprietary Information Breaking it Down to Basics Understanding SEO Principles
  5. 5. Confidential and Proprietary Information Understanding Google and SEO SEO is a marathon, not a race • Sorting through conflicting information ‐ The truth behind automated SEO tools ‐ There is value in a human touch • Google’s commitment is to its users- and yours should be, too! ‐ Ask yourself: does my content have value on its own, or is it just for Google? ‐ Provide your users with the best shopping experience possible
  6. 6. Confidential and Proprietary Information What are the Most Important SEO Fields? Understanding Volusion’s Easy to Use Tools
  7. 7. Confidential and Proprietary Information What are the Most Important SEO Fields? How much time should I spend on Advanced Info?
  8. 8. Confidential and Proprietary Information What are the Most Important SEO Fields? How much time should I spend on Advanced Info?
  9. 9. Confidential and Proprietary Information What are the Most Important SEO Fields? How much time should I spend on Advanced Info? Title Description
  10. 10. Confidential and Proprietary Information Title and Description Tags How to get the most bang for your buck • Use industry standard tools to measure length ‐ Limits based on pixels, not character length ‐ Moz Title Tag Tool & SERP Simulator Tool ‐ Blog posts on Title Tags & Meta Descriptions
  11. 11. Confidential and Proprietary Information Keyword Tags Connecting with relevant shoppers • Banish outdated practices! • Find places for keywords to live naturally in your content ‐ Title Tags ‐ Meta Descriptions ‐ URLs ‐ Product Descriptions • Diversify keywords with relevant synonyms
  12. 12. Confidential and Proprietary Information Why Doesn’t Volusion Have H1 Fields? Spoiler alert: We do!
  13. 13. Confidential and Proprietary Information Easy Guide to H-Tags Adding H1s to your descriptions Click here to edit code!
  14. 14. Confidential and Proprietary Information Easy Guide to H-Tags Adding H1s to your descriptions ‐ Learn more at W3Schools.com
  15. 15. Confidential and Proprietary Information What are Backlinks? Understanding Backlinks and How to Get Them
  16. 16. Confidential and Proprietary Information Building a Smart Backlink Strategy Add credibility though valuable linking relationships
  17. 17. Confidential and Proprietary Information Building a Smart Backlink Strategy Backlink do’s and don’ts DO! • Create authority by earning strong backlinks • Utilize “nofollow” tags • Disavow spammy links in Webmaster Tools DON’T! • Over-optimize your anchor text • Pay for low quality links • Pursue links that are not relevant to your store
  18. 18. Confidential and Proprietary Information How Do I Get the 7-Result SERP? Understanding the Google “Six Pack”
  19. 19. Confidential and Proprietary Information Google’s 7-Result SERP Optimizing your store for an expanded search result
  20. 20. Confidential and Proprietary Information Industries Often Seen with 7-Result SERPs Most frequently seen for branded searches Apparel 23.6% Travel & Tourism 36.2% Dining & Nightlife 27.2% General Merchandise 29.6%
  21. 21. Confidential and Proprietary Information When Will I See Results? Understanding How Google Reads and Ranks Your Store
  22. 22. Confidential and Proprietary Information Metrics for Tracking Success Focus on traffic and revenue, not rankings • Analyze organic traffic ‐ Organic Traffic ‐ Organic Revenue ‐ Organic Landing Pages • Set up Google Analytics • Focus on user experience • Visitors’ search queries in Webmaster Tools
  23. 23. Confidential and Proprietary Information Patience is a Virtue Having your site read and indexed
  24. 24. Confidential and Proprietary Information Patience is a Virtue Having your site read and indexed • Time is a variable monitored by Google ‐ Signals quality, commitment and stability ‐ Impacts the perceived authority and trustworthiness of your website • How long will it take for Google to index my website? ‐ Impossible to control − Google may take 10 minutes or 10 days ‐ Submit your sitemap in Webmaster Tools
  25. 25. Confidential and Proprietary Information SEO in 15 Minutes a Day How to Work SEO Into Your Busy Schedule
  26. 26. Confidential and Proprietary Information Changing Your Psychology Making SEO a part of your regular store maintenance routine
  27. 27. Confidential and Proprietary Information SEO in 15 Minutes a Day Easy items you can tackle one page at a time • Meta Titles and Meta Descriptions ‐ Begin with your top tier categories, move into subcategories and highest priority products ‐ Ask yourself… • Does it accurately describe what is on the page? • Does it entice the user to click? • Does it include enticing offers or valuable info?
  28. 28. Confidential and Proprietary Information SEO in 15 Minutes a Day Easy items you can tackle one page at a time • Content is king! ‐ Category & product descriptions ‐ Blogs ‐ Information Articles
  29. 29. Confidential and Proprietary Information SEO in 15 Minutes a Day Easy items you can tackle one page at a time
  30. 30. Confidential and Proprietary Information SEO in 15 Minutes a Day Social Media Outreach
  31. 31. Confidential and Proprietary Information CONCLUSION Wrap Up and Exciting New Offers from Volusion
  32. 32. Confidential and Proprietary Information Approach Your SEO One Step at a Time SEO can easily become a part of your regular store maintenance • Break your tasks down by page and tie them into activities you’re already doing • Rules for on-page content: ‐ If it is good enough to show the customers, it must be useful and well written ‐ When in doubt, write for your customer, not Google • Make SEO a long term plan • Be creative in engaging with your customers
  33. 33. Confidential and Proprietary Information Exciting Offers from the Volusion Services Team Special limited-time promotions and brand new packages • March SEO Promo details ‐ Social media profile optimization if purchased before March 13 • Ask about our new Style Marketing Bundles! • Call 877-591-7006 for more information • Tweet @Volusion or post a message on the Volusion Facebook page using the hashtag #sell4xmore to be entered to win a free SEO Audit for your store
  34. 34. Confidential and Proprietary Information Q&A Ask Away!
  35. 35. Confidential and Proprietary Information

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