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Boost Fundraiser Turnout
& Profits at PTA Events!
Karen Bantuveris
Founder & CEO
@VolunteerSpot
VolunteerSpot.com/TXPTA
Boost Participation!
VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA
FOR ANYONE ORGANIZING
NO PASSWORDS
FOR PARENTS VOLUNTEERING!
Free, Easy Sign-ups & Scheduling
VolunteerSpot.com/TXPTA
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
99% of Organizers -...
VolunteerSpot.com/TXPTA
Simply Plan:
Carnivals
Concessions
Cook-offs
Concerts
Festivals
Tournaments
Races
Book Fairs
Walka...
VolunteerSpot.com/TXPTA
Agenda
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundr...
VolunteerSpot.com/TXPTA
Fundraising Starts with Community
VolunteerSpot.com/TXPTA
$$$ $,$$$ $$,$$$ $,$$$,$$$
VolunteerSpot.com/TXPTA
Product Fundraisers
• Who is buying & who is selling?
• From Neighborhood door-to-door to
Facebook...
VolunteerSpot.com/TXPTA
Adding Product Fundraisers to Events
• Carnival / Festival
• School Movie Night
• Parent-Teacher C...
VolunteerSpot.com/TXPTA
Socialize Your Sale
VolunteerSpot.com/TXPTA
Build Your Community
VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA
It’s like having a
conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action,
our co...
VolunteerSpot.com/TXPTA
Listen
Share
Connect
Inspire
Action
$$$
Social Media Strengthens your Group
VolunteerSpot.com/TXPTA
Build Your Community
• Website
• Newsletters
• Emails
• Blogs
• Public gatherings
• Corporate and ...
VolunteerSpot.com/TXPTA
Show your
Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
T...
VolunteerSpot.com/TXPTA
• Upload photos & video and tag volunteers (NOT kids)
• Create ‘Events’ pages for big activities
•...
VolunteerSpot.com/TXPTA
What to Post
VolunteerSpot.com/TXPTA
MORE TURNOUT
MORE FUN
MORE PROFIT
Real World Fundraisers
VolunteerSpot.com/TXPTA
MORE TURNOUT
MORE FUN
MORE PROFIT
Real World Fundraisers
VolunteerSpot.com/TXPTA
Add SOCIAL to your communications plan to
Build Buzz and Participation
• Events & Tickets
• Volunt...
VolunteerSpot.com/TXPTA
Create a Social Media Plan
• Timeline of When to Post
• Which Social Channels
• What Messages
• Wh...
VolunteerSpot.com/TXPTA
Create a Social Media Plan
• Onsite & Online tie-ins
• Social incentives
• Fun polls & ‘ticklers’
...
VolunteerSpot.com/TXPTA
When Where What
1 month
before
• Publish URLs & Twitter/Instagram hashtag on all
materials (#EECar...
VolunteerSpot.com/TXPTA
When Where What
2 – 3 days
before
Photos of prep work, updates on carnival booths,
entertainment, ...
VolunteerSpot.com/TXPTA
Pre-Event Buzz
VolunteerSpot.com/TXPTA
Day-of Buzz
VolunteerSpot.com/TXPTA
Onsite Socializing
Give ‘em a reason to socialize!
• Tweet, facebook or Instagram
their selfie wit...
VolunteerSpot.com/TXPTA
Recognize Volunteers/Participants
VolunteerSpot.com/TXPTA
Thank Sponsors
VolunteerSpot.com/TXPTA
A virtual bulletin
board for pinning
images and resources
– a creative way to
connect, share, and
...
VolunteerSpot.com/TXPTA
Thanks to Sherry Truhlar of RedAppleAuctons
for the great ideas!
Pinterest for Fundraisers
• Highl...
VolunteerSpot.com/TXPTA
Social Dashboard/
Scheduling/Analytics
Analysis of Content,
Sources & Influencers
Themed Profile P...
VolunteerSpot.com/TXPTA
Like the ideas,
but don’t have time?
MAKE TIME! It’s Strategic
Add a volunteer leader:
Social Comm...
VolunteerSpot.com/TXPTA
Put ‘em to Work!
VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA
Share Today & Take a Tour!
VolunteerSpot.com/TXPTA
Pinterest.com/VolunteerSpot
Facebook.com/VolunteerSpot
@VolunteerSpot @VSpotMom
Happy Fundraising!
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Boosting Fundraising Profits and Turnout at PTA Events

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Fundraising ideas for PTA's and parent teacher groups!

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Boosting Fundraising Profits and Turnout at PTA Events

  1. 1. Boost Fundraiser Turnout & Profits at PTA Events! Karen Bantuveris Founder & CEO @VolunteerSpot
  2. 2. VolunteerSpot.com/TXPTA Boost Participation! VolunteerSpot.com/TXPTA
  3. 3. VolunteerSpot.com/TXPTA FOR ANYONE ORGANIZING NO PASSWORDS FOR PARENTS VOLUNTEERING! Free, Easy Sign-ups & Scheduling
  4. 4. VolunteerSpot.com/TXPTA SAVE TIME BOOST Volunteer Turnout REDUCE Leader Burnout BUILD Loyalty & Donors 99% of Organizers - - - 95% of Volunteers would refer VolunteerSpot to a friend or colleague. Why Leaders Love VolunteerSpot
  5. 5. VolunteerSpot.com/TXPTA Simply Plan: Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you organize! FREE! VolunteerSpot for Fundraisers
  6. 6. VolunteerSpot.com/TXPTA Agenda • Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers
  7. 7. VolunteerSpot.com/TXPTA Fundraising Starts with Community
  8. 8. VolunteerSpot.com/TXPTA $$$ $,$$$ $$,$$$ $,$$$,$$$
  9. 9. VolunteerSpot.com/TXPTA Product Fundraisers • Who is buying & who is selling? • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraising events or stand-alone • Social channels amplify participation & profits • Include a ‘donate cash’ option • Create a communications timeline • Share results
  10. 10. VolunteerSpot.com/TXPTA Adding Product Fundraisers to Events • Carnival / Festival • School Movie Night • Parent-Teacher Conferences • Fun Run / Walkathon • Rummage Sale • Science Fair
  11. 11. VolunteerSpot.com/TXPTA Socialize Your Sale
  12. 12. VolunteerSpot.com/TXPTA Build Your Community
  13. 13. VolunteerSpot.com/TXPTA
  14. 14. VolunteerSpot.com/TXPTA It’s like having a conversation! Listen Share Connect Inspire When we have calls-to-action, our community will be engaged. Social Media Strengthens Your Group
  15. 15. VolunteerSpot.com/TXPTA Listen Share Connect Inspire Action $$$ Social Media Strengthens your Group
  16. 16. VolunteerSpot.com/TXPTA Build Your Community • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners
  17. 17. VolunteerSpot.com/TXPTA Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions Pinterest.com/wacc.org Tell ‘em How to Join You
  18. 18. VolunteerSpot.com/TXPTA • Upload photos & video and tag volunteers (NOT kids) • Create ‘Events’ pages for big activities • Fundraising & Membership Links & Status updates (#,%) • Call for Volunteers • Interesting articles community happenings • Questions/polls on related topics • Thanks to corporate sponsors • Appreciation to volunteers & participants What to Post
  19. 19. VolunteerSpot.com/TXPTA What to Post
  20. 20. VolunteerSpot.com/TXPTA MORE TURNOUT MORE FUN MORE PROFIT Real World Fundraisers
  21. 21. VolunteerSpot.com/TXPTA MORE TURNOUT MORE FUN MORE PROFIT Real World Fundraisers
  22. 22. VolunteerSpot.com/TXPTA Add SOCIAL to your communications plan to Build Buzz and Participation • Events & Tickets • Volunteer recruiting • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate MORE TURNOUT = MORE PROFIT Real World Fundraisers
  23. 23. VolunteerSpot.com/TXPTA Create a Social Media Plan • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure
  24. 24. VolunteerSpot.com/TXPTA Create a Social Media Plan • Onsite & Online tie-ins • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/partners – Check-ins – Photo sharing • Options to donate
  25. 25. VolunteerSpot.com/TXPTA When Where What 1 month before • Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> 3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! 1 – 2 weeks before Personal buzz from community • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> • Definitely going to bid on this: <photo/link>. What’s your fav? Example: Fall CarnivalSocial Media Plan
  26. 26. VolunteerSpot.com/TXPTA When Where What 2 – 3 days before Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors At Carnival POSTERS Hashtags# Check in • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen: TodaysMeet.com • Social ambassador badges “I for EElem, Do U?” After Lots of Photos & Video Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group Social Media Plan (cont.)
  27. 27. VolunteerSpot.com/TXPTA Pre-Event Buzz
  28. 28. VolunteerSpot.com/TXPTA Day-of Buzz
  29. 29. VolunteerSpot.com/TXPTA Onsite Socializing Give ‘em a reason to socialize! • Tweet, facebook or Instagram their selfie with your mascot • Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival • Make a game of tweeting, Facebooking or Instagramming sefies or photobombs with the principal or coach
  30. 30. VolunteerSpot.com/TXPTA Recognize Volunteers/Participants
  31. 31. VolunteerSpot.com/TXPTA Thank Sponsors
  32. 32. VolunteerSpot.com/TXPTA A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
  33. 33. VolunteerSpot.com/TXPTA Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas! Pinterest for Fundraisers • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin
  34. 34. VolunteerSpot.com/TXPTA Social Dashboard/ Scheduling/Analytics Analysis of Content, Sources & Influencers Themed Profile Pics Social Planning Power Tools
  35. 35. VolunteerSpot.com/TXPTA Like the ideas, but don’t have time? MAKE TIME! It’s Strategic Add a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors Get Help
  36. 36. VolunteerSpot.com/TXPTA Put ‘em to Work!
  37. 37. VolunteerSpot.com/TXPTA VolunteerSpot.com/TXPTA Share Today & Take a Tour!
  38. 38. VolunteerSpot.com/TXPTA Pinterest.com/VolunteerSpot Facebook.com/VolunteerSpot @VolunteerSpot @VSpotMom Happy Fundraising!

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