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Tips & Ideas for Boosting Fundraiser Turnout & Profits

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Schools, nonprofits, leagues, community and faith groups will learn how to pick the right fundraiser for their group. We'll share tips and best practices for hosting and choosing product fundraisers, restaurant and retail fundraisers, and live event fundraisers like carnivals, races, art shows and auctions. Learn how to amplifying fundraising success using social media channels like Facebook, Pinterest, Instagram and Twitter. Thanks to sponsor Panda Express fundraising.

Published in: Government & Nonprofit
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Tips & Ideas for Boosting Fundraiser Turnout & Profits

  1. 1. @SignUpdotcom #FUNdraising Boosting Turnout and Profits for Your Spring Fundraiser
  2. 2. @SignUpdotcom #FUNdraising • Welcome • Choosing the Right Fundraiser • Product Fundraisers • Restaurant & Retail Fundraisers • Event Fundraisers • Amplifying Fundraising Success with Social Media • Q & A 2 AGENDA Karen Bantuveris, CEO SignUp.com
  3. 3. @SignUpdotcom #FUNdraising 3 SignUp.com The Easiest Way to Bring People Together!
  4. 4. @SignUpdotcom #FUNdraising Simply Plan: • Book Fairs • Concerts • Concessions • Cook-offs • Festivals • Races • Restaurant & Retail • Tournaments • Walkathons POWERING FUNDRAISERS 4
  5. 5. @SignUpdotcom #FUNdraising ASSESS YOUR COMMUNITY 5
  6. 6. @SignUpdotcom #FUNdraising $$$ $,$$$ $$,$$$ $,$$$,$$$ MORE PARTICIPATION, MORE PROFITS 6
  7. 7. @SignUpdotcom #FUNdraising • Who is buying & who is selling? • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraising events or stand-alone • Social channels amplify participation & profits • Include a ‘donate cash’ option • Create a communications timeline • Share results CHOOSING PRODUCT FUNDRAISERS 7
  8. 8. @SignUpdotcom #FUNdraising SOCIALIZE PRODUCT SALES 8
  9. 9. @SignUpdotcom #FUNdraising CHOOSING RESTAURANT & RETAIL FUNDRAISERS 9 • Pick favorite local eateries or shops • Something for the whole family • Easy and convenient • Seasonal considerations • Consider payout • Social channels amplify participation & profits • Create a communications timeline • Share results
  10. 10. @SignUpdotcom #FUNdraising PANDA EXPRESS FUNDRAISERS 10 • Delicious options for the whole family • Earn 20% profit on pre-tax sales • Dine in and take-out, too • Great for for busy Spring sports season • Easy-to-print and share event flyer and social shouts • Always family-friendly, casual and affordable Bring everyone together for a meal while supporting your cause!
  11. 11. @SignUpdotcom #FUNdraising MORE TURNOUT MORE FUN MORE PROFIT 11 EVENT FUNDRAISERS
  12. 12. @SignUpdotcom #FUNdraising SOCIAL MEDIA SUPER CHARGES YOUR FUNDRAISER 12
  13. 13. @SignUpdotcom #FUNdraising • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners 13 FIRST - BUILD YOUR COMMUNITY
  14. 14. @SignUpdotcom #FUNdraising 14 TELL THEM HOW TO JOIN YOU
  15. 15. @SignUpdotcom #FUNdraising • Upload photos & video and tag participants (NOT kids) • Create ‘Events’ pages for big activities • Fundraising & Membership Links & Status updates (#,%) • Call for participants! • Interesting articles related to your mission • Community happenings • Questions/polls on related topics • Thanks to corporate sponsors • Appreciation to participants 15 BUILDING COMMUNITY: WHAT TO POST
  16. 16. @SignUpdotcom #FUNdraising 16 WHAT TO POST
  17. 17. @SignUpdotcom #FUNdraising Add SOCIAL to your communications plan to build buzz and participation • Events & Tickets • Participant recruiting • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate 17 MORE TURNOUT = MORE PROFIT
  18. 18. @SignUpdotcom #FUNdraising Include: • Timeline of when to post • Which social channels • What messages • Who will share • How to measure 18 CREATE A SOCIAL MEDIA PLAN
  19. 19. @SignUpdotcom #FUNdraising When Where What 1 month before • Publish URLs & Twitter/Instagram hashtag on all materials • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> 3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! • Check out the new signs for our booths. 1 – 2 weeks before Personal buzz from community • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> • Definitely going to bid on this: <photo/link>. What’s your fav? Example: Spring Carnival 19 WHAT TO POST
  20. 20. @SignUpdotcom #FUNdraising When Where What 2 – 3 days before Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors At Carnival POSTERS Hashtags# Check in • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! • Social ambassador badges “I for EElem, Do U?” After Lots of Photos & Video Thanks to volunteers and sponsors RESULTS: $$ Raised, Impact to Group 20 WHAT TO POST
  21. 21. @SignUpdotcom #FUNdraising 21 PRE-EVENT BUZZ
  22. 22. @SignUpdotcom #FUNdraising 22 DAY-OF BUZZ
  23. 23. @SignUpdotcom #FUNdraising Give ‘em a reason to socialize! • Tweet, Facebook or Instagram their selfie • Special raffle prizes for Facebook check-in or tweeting with event hashtag • Make a game of tweeting, Facebooking or Instagramming selfies or photobombs • Include organization & sponsor logos in photo backdrops 23 ONSITE SOCIALIZING
  24. 24. @SignUpdotcom #FUNdraising 24 RECOGNIZE PARTICIPANTS
  25. 25. @SignUpdotcom #FUNdraising 25 THANK SPONSORS
  26. 26. @SignUpdotcom #FUNdraising • Highlight “hot” items • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin 26 PINTEREST FOR FUNDRAISERS
  27. 27. @SignUpdotcom #FUNdraising • Social Dashboard • Scheduling Tools for Tweets/Posts • Analytics/Link Tracking • Analysis of Content, Sources & Influencers • Themed Profile Pics 27 SOCIAL POWER PLANNING TOOLS
  28. 28. @SignUpdotcom #FUNdraising 28 Q & A
  29. 29. @SignUpdotcom #FUNdraising Like the ideas, but don’t have time? Be strategic! Recruit Volunteers • Social Communications Coordinator • Social Buzz Teams • Community Manager 29 RECRUIT HELP
  30. 30. @SignUpdotcom #FUNdraising 30 THANK YOU TO OUR SPONSOR! To book your Panda Express fundraiser and for more information, visit: https://www.pandaexpress.com/fundraiser-landing Join SignUp.com communities for more fundraising ideas! @SignUpdotcom Pinterest.com/ SignUpdotcom Facebook.com/ SignUpdotcom

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