Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)

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Boost Fundraiser Turnout & Profits

- Choosing the right fundraiser for your group
- Strategic Social Media Plans
- Volunteer Scheduling and Support
- Volunteer Appreciation
- Amplifying current fundraisers

Published in: Social Media, Technology, Business
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  • NOT a HOW TO USE SM Webinar
  • From Traditional Door-to-Door, to Facebook
  • For those of you who use Social Media, you’ll see the humor… I got a laugh out of it and thought is was a fun way to begin… What is social media…Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) andhave a conversation about the ideas we care about.
  • BEFORE It’s ever time for your fundraiser – start building your community. Start ON SITE! SHOW PEOPLE!! TELL THEM. Start with your community and volunteers.
  • What happens to the relative that only calls when she needs $$?? You stop asking. SO – BUILD COMMUNICYT & GIVE FIRST
  • Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
  • Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
  • Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
  • Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!Overwhelming????? Get HELP… parent who already involved in SM…Also, we can help… part of vspot… to help in this process….
  • Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)

    1. 1. Boosting Fundraiser Turnout & Profits Karen Bantuveris Founder & CEO @VolunteerSpot
    2. 2. This webinar is for you if… • You organize fundraising events for your group, school or nonprofit. • You want to improve participation and boost profits. • You want to involve others in supporting a cause you care about. @VolunteerSpot #FUNdraising VolunteerSpot.com
    3. 3. Special Thanks to Our Sponsor! See’s Candies has been bringing sweet smiles for 91 years! With all products made in the USA and no added preservatives, See’s Candies products make great fundraisers that everyone will love! Visit them online today! https://www.yumraising.com
    4. 4. Customize Your Candy Shop with See‟s @VolunteerSpot #FUNdraising VolunteerSpot.com
    5. 5. Save Time. Get More Volunteers Involved! Coordinate volunteers and collect contributions – online, EASY! Carnivals & Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more! @VolunteerSpot #FUNdraising VolunteerSpot.com
    6. 6. VolunteerSpot for Fundraisers FREE! Simply Plan: Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you organize! @VolunteerSpot #FUNdraising VolunteerSpot.com
    7. 7. Agenda • Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers @VolunteerSpot #FUNdraising VolunteerSpot.com
    8. 8. Fundraising Begins with Community @VolunteerSpot #FUNdraising VolunteerSpot.com
    9. 9. $$$ $,$$$ @VolunteerSpot $$,$$$ #FUNdraising $,$$$,$$$ VolunteerSpot.com
    10. 10. Product Fundraisers • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraising events or stand-alone • Social channels amplify participation & profits • Include a „donate cash‟ option • Create a communications timeline • Share results @VolunteerSpot #FUNdraising VolunteerSpot.com
    11. 11. Choosing Products • Who is Selling? • Who is Buying? • Calculate Profits http://vols.pt/Calculator • Company Support & Service • Match to Events & Seasons @VolunteerSpot #FUNdraising VolunteerSpot.com
    12. 12. Choosing Products • Who is Selling? • Who is Buying? • Calculate Profits http://vols.pt/Calculator • Company Support & Service • Match to Events & Seasons @VolunteerSpot #FUNdraising VolunteerSpot.com
    13. 13. Socialize your Sale @VolunteerSpot #FUNdraising VolunteerSpot.com
    14. 14. Build your Community @VolunteerSpot #FUNdraising VolunteerSpot.com
    15. 15. @VolunteerSpot #FUNdraising VolunteerSpot.com
    16. 16. Social Media Strengthens your group Listen When we have calls-to-action, our community will be engaged. Inspire Share Connect It’s like having a conversation! @VolunteerSpot #FUNdraising VolunteerSpot.com
    17. 17. Social Media Strengthens your group Listen Inspire Share Action Connect @VolunteerSpot #FUNdraising VolunteerSpot.com
    18. 18. Social Media Strengthens your group Listen Trust Inspire Share Action $$$ Connect @VolunteerSpot #FUNdraising VolunteerSpot.com
    19. 19. Build your Community • • • • • • Website Newsletters Emails Blogs Public gatherings Corporate and community partners @VolunteerSpot #FUNdraising VolunteerSpot.com
    20. 20. Build your Community Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions Pinterest.com/wacc.org @VolunteerSpot #FUNdraising VolunteerSpot.com
    21. 21. What to Post? 1. Upload photos & video and tag volunteers (NOT kids) 2. Create „Events‟ pages for big activities 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors 8. Appreciation to volunteers & participants @VolunteerSpot #FUNdraising VolunteerSpot.com
    22. 22. What to post? @VolunteerSpot #FUNdraising VolunteerSpot.com
    23. 23. Fundraisers Online @VolunteerSpot #FUNdraising VolunteerSpot.com
    24. 24. Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT @VolunteerSpot #FUNdraising VolunteerSpot.com
    25. 25. Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT @VolunteerSpot #FUNdraising VolunteerSpot.com
    26. 26. Real-World Fundraisers MORE TURNOUT = MORE PROFIT Add SOCIAL to your communications plan to Build Buzz and Participation • • • • • • • • Events & Tickets Volunteer recruiting Social incentives Fun polls & „ticklers‟ Members, bloggers, community/corp. partners Check-ins Photo sharing Options to donate @VolunteerSpot #FUNdraising VolunteerSpot.com
    27. 27. Create a Social Media Plan Identify… • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure @VolunteerSpot #FUNdraising VolunteerSpot.com
    28. 28. Create a Social Media Plan Include… • Onsite & Online tie-ins • Social incentives • Fun polls & „ticklers‟ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate @VolunteerSpot #FUNdraising VolunteerSpot.com
    29. 29. Social Media Plan When Where What • 1 month before Example: Fall Carnival • • Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival) Carnival is around the corner – preorder tickets & skip the lines! <click here> Post: Please sign up to help at carnival <click here> 3 weeks before • • Who should we put in the dunking booth? Vote! Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> Definitely going to bid on this: <photo/link>. What’s your fav? 1 – 2 weeks before Personal buzz from community • @VolunteerSpot #FUNdraising VolunteerSpot.com
    30. 30. Social Media Plan When Where 2 – 3 days before What Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors POSTERS • Join us Online! Facebook, Twitter, Pinterest • • At Carnival Hashtags# • • Check in After Please tweet! #EECarnival Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! Project a Twitter „backchannel‟ screen: TodaysMeet.com Social ambassador badges “I for Cause, Do U?” Lots of Photos & Video Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group @VolunteerSpot #FUNdraising VolunteerSpot.com
    31. 31. Pre-event Buzz @VolunteerSpot #FUNdraising VolunteerSpot.com
    32. 32. Day-of Buzz @VolunteerSpot #FUNdraising VolunteerSpot.com
    33. 33. Recognize Volunteers & Participants @VolunteerSpot #FUNdraising VolunteerSpot.com
    34. 34. Thank Sponsors @VolunteerSpot #FUNdraising VolunteerSpot.com
    35. 35. A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action! @VolunteerSpot #FUNdraising VolunteerSpot.com
    36. 36. Pinterest for Fundraisers • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas! @VolunteerSpot #FUNdraising VolunteerSpot.com
    37. 37. Get Help! Like the ideas, but don’t have time? Create a position for a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors @VolunteerSpot #FUNdraising VolunteerSpot.com
    38. 38. Thank you for joining! https://www.yumraising.com http://www.glscrip.com/ Join us! Facebook.com/VolunteerSpot @VolunteerSpot @VolunteerSpot #FUNdraising Pinterest.com/VolunteerSpot VolunteerSpot.com
    39. 39. VolunteerSpot for Fundraisers FREE! GET STARTED TODAY! VolunteerSpot.com @VolunteerSpot #FUNdraising VolunteerSpot.com
    40. 40. Join us! Pinterest.com/VolunteerSpot @VolunteerSpot #FUNdraising VolunteerSpot.com

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