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Boosting Turnout & Profits at PTA Events and Fundraisers

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Learn how to use social media and engaging parent programs to boost turnout and profits at your PTA events!

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Boosting Turnout & Profits at PTA Events and Fundraisers

  1. 1. @SignUp.com SignUp.com/TXPTA Boosting Fundraiser Turnout & Profits at PTA Events & Fundraisers Facilitator: Karen Bantuveris Founder & CEO SignUp.com
  2. 2. @SignUp.com SignUp.com/TXPTA AGENDA 2 • What is SignUp.com • Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers
  3. 3. @SignUp.com SignUp.com/TXPTA SignUp.com: The Easiest Way to Bring Parents and Teachers Together!
  4. 4. @SignUp.com SignUp.com/TXPTA SAVING TIME = BIG TRACTION THEY SIGN UPYOUR PLAN WE REMIND EASY! 10 Million People Organized 30 Million Spots Filled
  5. 5. @SignUp.com SignUp.com/TXPTA WHY LEADERS & VOLUNTEERS LOVE US SAVE TIME BOOST Volunteer Turnout REDUCE Leader Burnout BUILD Loyalty & Donors 99% of Organizers & 95% of Volunteers would refer SignUp.com to a friend or colleague.
  6. 6. @SignUp.com SignUp.com/TXPTA POWERING FUNDRAISERS Simply Plan: • Carnivals • Concessions • Cook-offs • Concerts • Festivals • Tournaments • Races • Book Fairs • Walkathons
  7. 7. @SignUp.com SignUp.com/TXPTA FUNDRAISING STARTS WITH COMMUNITY
  8. 8. @SignUp.com SignUp.com/TXPTA MORE PARTICIPATION, MORE PROFITS $$$ $,$$$ $$,$$$ $,$$$,$$$
  9. 9. @SignUp.com SignUp.com/TXPTA PRODUCT FUNDRAISERS • Who is buying & who is selling? • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraising events or stand-alone • Social channels amplify participation & profits • Include a ‘donate cash’ option • Create a communications timeline • Share results Is your PTA interested in an “Alternative Fundrasier”?
  10. 10. @SignUp.com SignUp.com/TXPTA ADDING PRODUCT FUNDRAISERS TO EVENTS • Carnival / Festival • School Movie Night • Parent-Teacher Conferences • Fun Run / Walkathon • Rummage Sale • Science Fair
  11. 11. @SignUp.com SignUp.com/TXPTA SOCIALIZE YOUR SALE
  12. 12. @SignUp.com SignUp.com/TXPTA BUILD YOUR COMMUNITY
  13. 13. @SignUp.com SignUp.com/TXPTA SOCIAL MEDIA EXPLAINED
  14. 14. @SignUp.com SignUp.com/TXPTA Listen Share Connect Inspire SOCIAL MEDIA STRENGTHENS YOUR GROUP It’s like having a conversation! When we have calls-to- action, our community will be engaged.
  15. 15. @SignUp.com SignUp.com/TXPTA SOCIAL MEDIA STRENGTHENS YOUR GROUP Listen Share Connect Inspire Action $$$
  16. 16. @SignUp.com SignUp.com/TXPTA BUILD YOUR COMMUNITY • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners
  17. 17. @SignUp.com SignUp.com/TXPTA TELL THEM HOW TO JOIN YOU Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions
  18. 18. @SignUp.com SignUp.com/TXPTA WHAT TO POST • Upload photos & video and tag volunteers (NOT kids) • Create ‘Events’ pages for big activities • Fundraising & Membership Links & Status updates (#,%) • Call for Volunteers • Interesting articles community happenings • Questions/polls on related topics • Thanks to corporate sponsors • Appreciation to volunteers & participants
  19. 19. @SignUp.com SignUp.com/TXPTA WHAT TO POST
  20. 20. @SignUp.com SignUp.com/TXPTA WHAT TO POST MORE TURNOUT MORE FUN MORE PROFIT
  21. 21. @SignUp.com SignUp.com/TXPTA MORE TURNOUT = MORE PROFIT 21 Add SOCIAL to your communications plan to build buzz and participation • Events & Tickets • Volunteer recruiting • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate
  22. 22. @SignUp.com SignUp.com/TXPTA CREATE A SOCIAL MEDIA PLAN Include: • Timeline of when to post • Which social channels • What messages • Who will share • How to measure
  23. 23. @SignUp.com SignUp.com/TXPTA WHAT TO POST When Where What 1 month before • Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> 3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! 1 – 2 weeks before Personal buzz from community • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> • Definitely going to bid on this: <photo/link>. What’s your fav? Example: Fall Carnival
  24. 24. @SignUp.com SignUp.com/TXPTA WHAT TO POST When Where What 2 – 3 days before Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors At Carnival POSTERS Hashtags# Check in • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen: TodaysMeet.com • Social ambassador badges “I for EElem, Do U?” After Lots of Photos & Video Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group
  25. 25. @SignUp.com SignUp.com/TXPTA PRE-EVENT BUZZ
  26. 26. @SignUp.com SignUp.com/TXPTA DAY OF BUZZ
  27. 27. @SignUp.com SignUp.com/TXPTA ONSITE SOCIALIZING Give ‘em a reason to socialize! • Tweet, facebook or Instagram their selfie with your mascot • Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElementaryCarnival • Make a game of tweeting, Facebooking or Instagramming sefies or photobombs with the principal or coach
  28. 28. @SignUp.com SignUp.com/TXPTA RECOGNIZE VOLUNTEERS/PARTICIPANTS
  29. 29. @SignUp.com SignUp.com/TXPTA THANK SPONSORS
  30. 30. @SignUp.com SignUp.com/TXPTA PINTEREST A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
  31. 31. @SignUp.com SignUp.com/TXPTA PINTEREST FOR FUNDRAISERS Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas! • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin
  32. 32. @SignUp.com SignUp.com/TXPTA SOCIAL POWER PLANNING TOOLS • Social Dashboard • Scheduling Tools for Tweets/Posts • Analytics/Link Tracking • Analysis of Content, Sources & Influencers • Themed Profile Pics
  33. 33. @SignUp.com SignUp.com/TXPTA PUT THEM TO WORK! (4-5 minutes) Groups of 3
  34. 34. @SignUp.com SignUp.com/TXPTA Q & A
  35. 35. @SignUp.com SignUp.com/TXPTA GET HELP Like the ideas, but don’t have time? Be strategic! Recruit Volunteers • Social Communications Coordinator • Social Buzz Teams • Community Manager
  36. 36. @SignUp.com SignUp.com/TXPTA BOOST PARENT PARTICIPATION FREE PREMIUM @ SignUp.com/TXPTA
  37. 37. @SignUp.com SignUp.com/TXPTA JOIN US! @SignUpdotcom Pinterest.com/ SignUpdotcom Facebook.com/ SignUpdotcom Try if free: SignUp.com/Demo Get the presentation: SignUp.com/TXPTA

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