Supercharging your
Fundraisers with
Social Media
Karen Bantuveris
Founder & CEO
@VolunteerSpot
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
2
Boost Participation with
VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
FOR ANYONE ORGANIZING
NO PASSWORDS
FOR PARENTS VOLUNTEERING!
FREE, Easy ...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & ...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
VolunteerSpot for Fundraisers
Simply Plan:
Carnivals
Concessions
Cook-of...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Agenda
• Fundraising Overview
• Product Fundraisers
• Building Online Co...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Fundraising Begins with
Community
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
$$$ $,$$$ $$,$$$ $,$$$,$$$
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
• Who is buying & who is selling?
• From Neighborhood door-to-door to
Fa...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Online Purchase
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Socialize your Sale
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Build your Community
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media
Strengthens your group
It’s like having a
conversation!
Lis...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media
Strengthens your group
Listen
Share
Connect
Inspire
Action
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media
Strengthens your group
Listen
Share
Connect
Inspire
Action
...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Build your Community
• Website
• Newsletters
• Emails
• Blogs
• Public g...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Build your Community
Show your
Lions Pride!
www.facebook.com/CHSLions ww...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
What to Post?
1. Upload photos & video and tag volunteers (NOT kids)
2. ...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
What to post?
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Real-World Fundraisers
Add SOCIAL to your communications plan to
Build B...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Create a Social Media Plan
Identify…
• Timeline of When to Post
• Which ...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Create a Social Media Plan
Include…
• Onsite & Online tie-ins
• Social i...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Plan
When Where What
1 month
before
• Publish URLs & Twitte...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Plan
When Where What
2 – 3 days
before
Photos of prep work,...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Pre-event Buzz
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Day-of Buzz
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Recognize Volunteers &
Participants
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Thank Sponsors
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
A virtual bulletin board
for pinning images and
resources – a creative
w...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
• Highlight “hot” items
• Show off games and booths
• Show where the mon...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Dashboard/
Scheduling/Analytics
Analysis of Content,
Sources & In...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Like the ideas,
but don’t have time?
MAKE TIME! It’s Strategic
Add a vol...
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Put ‘em to work!
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
3
Take a Tour:
VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Pinterest.com/VolunteerSpot
Facebook.com/VolunteerSpot
@VolunteerSpot @V...
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Boosting PTA Fundraisers with Social Media

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Presented at Texas State PTA, Launch 2014 Conference. Learn how to choose the best fundraisers for your school group and amplify buzz, participation and profits in real-world events using social media tools like Facebook, Twitter, Pinterest and Instagram.

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  • From Traditional Door-to-Door, to Facebook
  • For those of you who use Social Media, you’ll see the humor… I got a laugh out of it and thought is was a fun way to begin… What is social media…
    Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about.
  • BEFORE It’s ever time for your fundraiser – start building your community. Start ON SITE! SHOW PEOPLE!! TELL THEM. Start with your community and volunteers.
  • What happens to the relative that only calls when she needs $$?? You stop asking. SO – BUILD COMMUNICYT & GIVE FIRST
  • Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
  • Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
  • Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
  • Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!

    Overwhelming????? Get HELP… parent who already involved in SM…
    Also, we can help… part of vspot… to help in this process….
  • LOTS of ebooks, resources and articles on boosting parent participation. This summer on our blog we have a parent engagement series featuring top teacher bloggers talking with parents. And, volunteering in school section. If you’re on FB – plz ‘like us’ – will get updates for our

    Carnival Games and More for School, Church and Community Carnivals
    Room Mom Survival Guide & School Party Ideas
    Back-to-School Sign up Sheet Examples
    Carnival Money Makers from EverybodyHatesFundraising! Up to $10 of your purchase supports VolunteerSpot
    Simple Scheduling for Parent-Teacher Conferences
    Sign Up Sheets for Youth Sports: team snacks, tournaments, concessions & more
    Awesome Healthy Snack Ideas for Soccer Teams and Youth Sports
    Sign Up Sheet Examples
    Kid-Friendly Fundraising Ideas from A-Z
    Volunteer Recognition From A-Z
    Classroom Party Games and Ideas
    Bake Sale Ideas Best Practices for Turning Cupcakes into Cash
    Family-Friendly Volunteering
    The Greatest Gifts for Teachers
    Camping with Kids
    Talent Shows for Fun & Fundraising
  • Boosting PTA Fundraisers with Social Media

    1. 1. Supercharging your Fundraisers with Social Media Karen Bantuveris Founder & CEO @VolunteerSpot
    2. 2. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 2 Boost Participation with VolunteerSpot.com/TXPTA
    3. 3. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 FOR ANYONE ORGANIZING NO PASSWORDS FOR PARENTS VOLUNTEERING! FREE, Easy Sign-ups & Scheduling
    4. 4. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 SAVE TIME BOOST Volunteer Turnout REDUCE Leader Burnout BUILD Loyalty & Donors 99% of Organizers 95% of Volunteers would refer VolunteerSpot to a friend or colleague. Why Leaders Luv VolunteerSpot
    5. 5. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 VolunteerSpot for Fundraisers Simply Plan: Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you organize! FREE!
    6. 6. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Agenda • Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers
    7. 7. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Fundraising Begins with Community
    8. 8. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 $$$ $,$$$ $$,$$$ $,$$$,$$$
    9. 9. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 • Who is buying & who is selling? • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraising events or stand-alone • Social channels amplify participation & profits • Include a ‘donate cash’ option • Create a communications timeline • Share results Product Fundraisers
    10. 10. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Online Purchase
    11. 11. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Socialize your Sale
    12. 12. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Build your Community
    13. 13. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
    14. 14. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Social Media Strengthens your group It’s like having a conversation! Listen Share Connect Inspire When we have calls-to-action, our community will be engaged.
    15. 15. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Social Media Strengthens your group Listen Share Connect Inspire Action
    16. 16. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Social Media Strengthens your group Listen Share Connect Inspire Action $$$
    17. 17. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Build your Community • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners
    18. 18. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Build your Community Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions Pinterest.com/wacc.org
    19. 19. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 What to Post? 1. Upload photos & video and tag volunteers (NOT kids) 2. Create ‘Events’ pages for big activities 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors 8. Appreciation to volunteers & participants
    20. 20. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 What to post?
    21. 21. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT
    22. 22. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT
    23. 23. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Real-World Fundraisers Add SOCIAL to your communications plan to Build Buzz and Participation • Events & Tickets • Volunteer recruiting • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate MORE TURNOUT = MORE PROFIT
    24. 24. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Create a Social Media Plan Identify… • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure
    25. 25. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Create a Social Media Plan Include… • Onsite & Online tie-ins • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate
    26. 26. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Social Media Plan When Where What 1 month before • Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> 3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! 1 – 2 weeks before Personal buzz from community • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> • Definitely going to bid on this: <photo/link>. What’s your fav? Example: Fall Carnival
    27. 27. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Social Media Plan When Where What 2 – 3 days before Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors At Carnival POSTERS Hashtags# Check in • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen: TodaysMeet.com • Social ambassador badges “I for EElem, Do U?” After Lots of Photos & Video Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group
    28. 28. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Pre-event Buzz
    29. 29. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Day-of Buzz
    30. 30. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Recognize Volunteers & Participants
    31. 31. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Thank Sponsors
    32. 32. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
    33. 33. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin Pinterest for Fundraisers Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
    34. 34. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Social Dashboard/ Scheduling/Analytics Analysis of Content, Sources & Influencers Themed Profile Pics Social Planning Power Tools
    35. 35. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Like the ideas, but don’t have time? MAKE TIME! It’s Strategic Add a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors Get Help! Get Help!
    36. 36. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Put ‘em to work!
    37. 37. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 3 Take a Tour: VolunteerSpot.com/TXPTA
    38. 38. VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014 Pinterest.com/VolunteerSpot Facebook.com/VolunteerSpot @VolunteerSpot @VSpotMom Happy #FUNdraising!

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