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Social Impact Program“Micro Enterprise Business Support in Indonesia”        M. Ari Margiono, MScEcon, MM Student and Alum...
The Program• Collaboration between Binus Business  School - students and faculty members from  school of marketing and sch...
The Project        “Community Product Marketing                                                 Restoring Coastal         ...
The Challenges•   Limited capacity, skills    and production    technology                     “How can local•   Herbal te...
Framework                                   Oxfam                            Production                     Finished  Raw ...
The Process    on site activities (south sulawesi)    in campus activities (jakarta)                            Student   ...
Timetable    on site activities (south sulawesi)    in campus activities (jakarta)                            Student     ...
AssessmentA team of BINUS Business     School lecturers conducted a field visit to  Takalar village in South  Sulawesi to i...
Assessment #2      Binus Business       School team    identified several    opportunities and    challenges in the        ...
Training      During the assessment period,   BINUS lecturersdelivered the basics ofmarketing training for      Community ...
Competition BINUS BUSINESSSCHOOL studentswere involved in the   process. They  presented their  marketing plan
In the Pipeline      Community      Training and                  Review      Production Workshop for Community         Th...
Potential                  Collaboration          Student                                                   Community     ...
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Vida01 2012 presentation_wave_women_binus

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Presentation by Ari Margiono of BINUS BUSINESS SCHOOL during WAVE Woman: Strengthening Women Economic Capacity through Skill-based Volunteering

Volunteer-ID, supported by BINUS Business School, celebrate International Women's Day by increasing public awareness about skill-based volunteering, women economic capacity strengthening

This presentation was shared during a half-day free event to plant seed of camaraderie, share ideas, form network, and strengthen knowledge.

Discussion theme:
a. Skill-based Volunteering, CSR & Stakeholders Engagement: Its potential contribution to strengthening women economic capacity.
b. Women Entrepreneur, Opportunities & Challenges
c. Implementation of SBV in higher education & banks
d. Woman entrepreneur's story. how do I start?

Published in: Business, Design
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Vida01 2012 presentation_wave_women_binus

  1. 1. Social Impact Program“Micro Enterprise Business Support in Indonesia” M. Ari Margiono, MScEcon, MM Student and Alumni Relations Manager/Contribution to Community BINUS Business School Jakarta, Indonesia mmargiono@binus.edu http://bbs.binus.edu 1 October 2011
  2. 2. The Program• Collaboration between Binus Business School - students and faculty members from school of marketing and school of art and design - and International and local NGOs• Creating social impact by marketing innovation• Program areas: community product marketing support, livelihood for poor people, etc• Short-term pilot project: 6 months
  3. 3. The Project “Community Product Marketing Restoring Coastal Livelihood Project Plan Development and Training” Supporting local women producers by The project is part of an increasing their knowledge and skills in Oxfam GB, Oxfam marketing and product design Canada, and CIDA program on mangrove Sea Holly restoration and (Acanthus) Tea community livelihood improvement in South Sulawesi, Indonesia Local community produces herbal teafrom sea holly (acanthus) plant growingwild in the mangrove conservation area
  4. 4. The Challenges• Limited capacity, skills and production technology “How can local• Herbal tea might only community produce and sell local herbal be appealing to certain market, e.g. (acanthus) tea to premium premium market?”• No reliable business infrastructure
  5. 5. Framework Oxfam Production Finished Raw Acanthus Market Process ProductCollecting Cutting, Drying Packaging Potential Market Women Community Analysis (Premium) Producer Groups at Takalar, South Sulawesi BINUS Business Marketing Capacity Building Packaging Design Support School
  6. 6. The Process on site activities (south sulawesi) in campus activities (jakarta) Student Community Prototype Group Voting Training and Review Assessment Finalization Competition Productionand Site-Visit Marketing plan A team of lecturers Invite students to Reviewing Identify and product and the best student develop draft A team of lecturers the challenges and design group conduct marketing plan and the best sustainability of looking for presentation. participatory (including marketing plan the production production and Oxfam and training on market student group and process design lecturers from Binus product research) and product design teamopportunities at Business School development product design work together tothe community level vote the best design and product in a competition, finalize the plan. and plan - based on marketing (using based on challenges Oxfam will the challenges and parameters in the and opportunities review the plan opportunities marketing plan and presented criteria product design)
  7. 7. Timetable on site activities (south sulawesi) in campus activities (jakarta) Student Community Prototype Group Voting Training and Review Assessment Finalization Competition Productionand Site-VisitSept 11 Sept 11 Oct 11 Dec 11 Mar 12 Apr 12 Marketing plan A team of lecturers Invite students to Reviewing Identify and product and the best student develop draft A team of lecturers the challenges and design group conduct marketing plan and the best sustainability of looking for presentation. participatory (including marketing plan the production production and Oxfam and training on market student group and process design lecturers from Binus product research) and product design teamopportunities at Business School development product design work together tothe community level vote the best design and product in a competition, finalize the plan. and plan - based on marketing (using based on challenges Oxfam will the challenges and parameters in the and opportunities review the plan opportunities marketing plan and presented criteria product design)
  8. 8. AssessmentA team of BINUS Business School lecturers conducted a field visit to Takalar village in South Sulawesi to identify the challenges and theopportunities in developing marketing strategy for grass-root communities BINUS lecturers were listening to the explanation from Oxfam’s Project Manager and from local community acanthus tea producers
  9. 9. Assessment #2 Binus Business School team identified several opportunities and challenges in the production process Opportunities Collecting wild Premium product, Achantus Exotic herbal tea positioningPackaging from local materials Challenges Production capacity Product quality Supply Chain issuesLimited marketing knowledge Traditional Processing and Sun Drying Final Product
  10. 10. Training During the assessment period, BINUS lecturersdelivered the basics ofmarketing training for Community Organizers and Oxfam’s partners Segmenting, Targeting, Positioning Marketing Mix Dr. Pantri Heriyati Rini Setiowati, MBA Brand Marketing Strategy Development Andy Lunarjanto, MBA Dr. Asnan Furinto
  11. 11. Competition BINUS BUSINESSSCHOOL studentswere involved in the process. They presented their marketing plan
  12. 12. In the Pipeline Community Training and Review Production Workshop for Community This stage is aimed on Business Plan/Setup and to evaluate the Marketing Plan whole process and to improve the BINUS lecturers with collaborationexpertise in Marketing, Brand Management, Finance, Social Enterpreneurship, and Social Media will provide two-day workshops
  13. 13. Potential Collaboration Student Community Prototype Group Voting Training and Review Finalization Competition Production Global Immersion Program Potential expansion of theOverseas students will collaborate with program to include student BINUS Business School students to immersion program fromfinalize the marketing plan prototype for overseas university (UK, US, the community Europe, etc).
  14. 14. Thank You

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