Volunteer Trends & Online Engagement


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An overview of current volunteer trends and using social media and web 2.0 to recruit, engage, and retain volunteers.

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Volunteer Trends & Online Engagement

  1. 1. Volunteer Trends May 2009
  2. 2. Objectives <ul><li>Review current volunteer trends </li></ul><ul><li>Develop effective strategies for engaging volunteers </li></ul><ul><li>Overview of Social Media </li></ul>
  3. 3. Volunteer Trends <ul><li>Youth </li></ul><ul><li>Families </li></ul><ul><li>Older Adults </li></ul><ul><li>People affected by the current economy </li></ul>
  4. 4. Volunteer Trends <ul><li>Today’s volunteers are seeking the following types of volunteer opportunities: </li></ul><ul><li>Skills-based & project-based </li></ul><ul><li>Focused on impact </li></ul><ul><li>Creative </li></ul><ul><li>Meaningful & challenging </li></ul><ul><li>Flexible or virtual </li></ul><ul><li>Offer targeted experience or training </li></ul><ul><li>Make them feel like they are making a difference </li></ul>
  5. 5. Volunteer Trends <ul><li>Today’s volunteers expect: </li></ul><ul><li>Freedom to research volunteer options and connect online </li></ul><ul><li>Fast response time </li></ul><ul><li>Less authoritative management and less bureaucracy </li></ul><ul><li>More professionalism </li></ul><ul><li>To feel that their time is being used effectively </li></ul>
  6. 6. Developing a Strategy <ul><li>Identify your agency’s volunteer needs </li></ul><ul><li>Be creative </li></ul><ul><li>Be mindful of current trends – What are you doing to appeal to today’s volunteers? </li></ul><ul><li>Go where the volunteers are </li></ul><ul><li>In your community </li></ul><ul><li>Online </li></ul>
  7. 7. <ul><li>As of December 2008 , </li></ul><ul><li>74% of American adults </li></ul><ul><li>use the internet </li></ul>Pew Internet & American Life Project (December 2008)
  8. 8. Volunteer Engagement Online <ul><li>Include strategically placed (i.e.: obvious) link to volunteer opportunities on home page </li></ul><ul><li>Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible </li></ul>http://www.austinfoodbank.org/
  9. 9. Volunteer Engagement Online <ul><li>Discuss varied volunteer roles and options </li></ul><ul><li>Include download-able application or online application form </li></ul><ul><li>Include FAQs, a phone number and an e-mail link for questions </li></ul>http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx
  10. 10. Volunteer Engagement Online
  11. 11. <ul><li>Growing marketing trend – allow people to select the type of information they would like to receive from your agency </li></ul>Volunteer Engagement Online <ul><li>Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel: http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf </li></ul>
  12. 12. In 2005, 8% of online adults had a profile on an social network site. Today, 35% do. Pew Internet & American Life Project (January 2009)
  13. 13. Social Media Goals <ul><li>Engage in conversation with volunteers and colleagues </li></ul><ul><li>Share information </li></ul><ul><ul><li>Educate others about your agency and/or issue </li></ul></ul><ul><ul><li>Learn from others </li></ul></ul><ul><li>Increase transparency and responsiveness </li></ul><ul><li>Build community </li></ul><ul><li>Network </li></ul><ul><li>Advocate </li></ul>
  14. 14. Social Media Challenges <ul><li>Giving up control of the conversation </li></ul><ul><li>Achieving a comfort level using social media </li></ul><ul><li>Balancing organization’s identity with personal identity </li></ul><ul><li>Time/personnel resources for maintaining social media presence </li></ul><ul><li>Adjusting to ever-changing landscape of social media – being flexible </li></ul><ul><li>Understanding technology and terminology </li></ul><ul><li>Measuring ROI (return on investment) </li></ul>
  15. 15. Social Media Getting Started <ul><li>Identify </li></ul><ul><li>Which types of web 2.0 does your organization want to use? What is your goal? </li></ul><ul><li>http://www.chrisbrogan.com/if-i-started-today/ </li></ul><ul><li>Identity </li></ul><ul><li>Establish an identity and keep it consistent across platforms </li></ul><ul><li>Balance organizational goals with personality </li></ul><ul><li>Invest </li></ul><ul><li>You get out of Social Media what you put into it </li></ul><ul><li>Interact </li></ul><ul><li>Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions </li></ul><ul><li>Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media / </li></ul>
  16. 16. <ul><li>LinkedIn </li></ul><ul><li>Median age is 40 </li></ul><ul><li>6% of adult social network users </li></ul>Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008
  17. 17. Social Media Getting Started Social Media Facebook Cause <ul><li>Profile (personal) </li></ul><ul><li>Page (organization) </li></ul><ul><li>Causes (organization) </li></ul>http://www.facebook.com/ http://apps.facebook.com/causes/193813?m=5e8b17e0
  18. 18. Social Media Getting Started Social Media Facebook Page
  19. 19. <ul><li>Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/ </li></ul><ul><li>Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php </li></ul><ul><li>The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/ </li></ul>Social Media Twitter http://search.twitter.com/ http://monitter.com/ http://twitter.com/
  20. 20. <ul><li>26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/ </li></ul>
  21. 21. Social Media Getting Started Social Media MySpace http://www.myspace.com/
  22. 22. Resources – Online <ul><li>Go online! </li></ul><ul><li>Research what others are doing related to both volunteer management and web 2.0 </li></ul><ul><li>Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts </li></ul>
  23. 23. <ul><li>Idealist.org http://www.idealist.org/en/vmrc/index.html </li></ul><ul><li>Energize Inc. http://www.energizeinc.com/ </li></ul><ul><li>Volunteer Match http:// www.volunteermatch.org </li></ul><ul><li>Points of Light Institute http://www.pointsoflight.org/ </li></ul><ul><li>Hands On Network http://www.handsonnetwork.org </li></ul><ul><li>Cyber VPM http://groups.yahoo.com/group/cybervpm/ </li></ul><ul><li>UPS Foundation – Best Practices http://community.ups.com/philanthropy/toolbox.html </li></ul><ul><li>Nonprofit Risk Management Center http://www.nonprofitrisk.org/ </li></ul>Resources – Online
  24. 24. Resources – Online http://www.idealist.org/en/vmrc/index.html
  25. 25. Resources – Webinars http://www.volunteermatch.org/nonprofits/learningcenter/ http://www.nten.org/events/webinar
  26. 26. Resources – Slide Share http://www.slideshare.net/VolunteerSpot/family-friendly-volunteering-service-project-ideas-from-az
  27. 27. Resources – You Tube <ul><li>Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel </li></ul><ul><li>Common Craft’s Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0o&eurl=http://video.google.com/videosearch?as_sitesearch=youtube.com&hl=en&client=firefox-a&rls=org.mozilla:en-USiurl=http://i1.ytimg.com/vi/ddO9idmax0o/hqdefault.jpg </li></ul><ul><li>(also, check the “More” section for other Common Craft videos) </li></ul>
  28. 28. Resources – You Tube Miriam’s Kitchen Awareness Video: http://www.youtube.com/miriamskitchen
  29. 29. Resources – Podcasts <ul><li>501c3 Cast </li></ul><ul><li>http://www.501c3cast.com/ </li></ul><ul><li>Energize Inc. </li></ul><ul><li>http://www.energizeinc.com/hot.html </li></ul><ul><li>Volunteer San Diego Podcasts </li></ul><ul><li>http://vsdpodcast.org/ </li></ul>
  30. 30. Resources – Social Media <ul><li>NTEN (Nonprofit Technology Network): http://www.nten.org/ </li></ul><ul><li>Tech Soup : http://www.techsoup.org/ </li></ul><ul><li>We Are Media : http://www.wearemedia.org/Tool+Box </li></ul><ul><li>Change.org : http://nonprofits.change.org/ </li></ul>
  31. 31. <ul><li>Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission </li></ul><ul><li>10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/ </li></ul><ul><li>Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx </li></ul><ul><li>Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about </li></ul>Resources – Social Media 12for12k: http://www.12for12k.org
  32. 32. <ul><li>Nonprofit Blogs </li></ul><ul><li>Beth’s Blog: How nonprofits can use social media </li></ul><ul><ul><li>Subscribe. </li></ul></ul><ul><ul><li>How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html </li></ul></ul><ul><li>John Haydon: Social Media Marketing for Small Nonprofits: http:// www.corporatedollar.org / </li></ul><ul><li>The NTEN Blog: http://nten.org/blog </li></ul><ul><li>Blog for Change: http://www.blogforchange.org/ </li></ul><ul><li>Chronicle of Philanthropy Blogroll: http:// philanthropy.com/giveandtake / </li></ul><ul><li>Social Media Blogs </li></ul><ul><li>Danny Brown: http://dannybrown.me/ </li></ul><ul><li>Suze Muse: http://suzemuse.netfirms.com/ </li></ul><ul><li>How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/ </li></ul>Resources – Blogs
  33. 33. <ul><li>Montgomery County Volunteer Center </li></ul><ul><li>401 Hungerford Drive, 1st Floor Rockville, Maryland 20850 </li></ul><ul><li>Phone: 240-777-2600  |  Fax: 240-777-2601  |  email: </li></ul><ul><li>[email_address] </li></ul><ul><li>Website Link: </li></ul><ul><li>http://www.montgomerycountymd.gov/mcgtmpl.asp?url=/Content/Volunteer/index.asp </li></ul>Resources
  34. 34. Questions & Thank You <ul><li>Mickey Gomez </li></ul><ul><li>Volunteer Center Serving Howard County </li></ul><ul><li>www.volunteerhoward.org </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @volunteerhoward </li></ul>