Social Media Strategies to Drive Conversions in 2023
In this deep dive, we explored the intricate layers of social media marketing, the pivotal role of analytics in measuring channel performance, the undeniable significance of branding, and the effective application of data to supercharge campaigns. While data and metrics form a solid foundation, they don't overshadow the essence of emotional connection and brand resonance in consumer choices. Highlights & Takeaways: Analytics and Basketball Analogy: We unearthed a compelling comparison between basketball and marketing analytics. Akin to how certain players might score fewer but play crucial roles on the court, some marketing channels may seem like they're underdelivering, but in reality, they're setting other channels up for a slam dunk. Emotional Connection: Unpacking the power of emotions, we discussed how consumers pledge loyalty to brands that strike an emotional chord. Branding: The essence of branding and its unmatched role in marketing was underlined. A brand's reputation and alignment with consumer values can shift the marketing scales monumentally. Importance of Tracking: We delved into the significance of UTM parameters, the essence of tracking brand mentions, gauging sentiment, and the power of monitoring branded searches to gauge the ripple effects of social media campaigns. Engagement and Follower Growth: Understanding the algorithms of platforms like Facebook, we emphasized the weightage of engaging content. Beyond algorithm benefits, sustained growth and engagement can open doors to impactful business partnerships. Contests and Giveaways: Showcasing the might of contests and giveaways, we highlighted how they can become potent tools for email marketing and audience connection when strategically employed. Boosting vs. Ads: Differentiating between boosting organic posts and running ad campaigns, we explored the potential of boosting as an organic growth enhancer. AI in Content Creation: Navigating the world of AI, we discussed its role in content brainstorming and audience understanding. The perfect blend of AI insights and tools like Canva and Adobe can lead to stellar creative content generation. Harnessing the essence of these insights, brands and marketers are well-equipped to optimize their social media strategies, striking a fine balance between hard data and emotional branding, and wielding tools and techniques for peak performance.
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Social Media Strategies to Drive Conversions in 2023
- 1. Presented By
- 6. Center
- 8. Sean Mays - 26 Points - Drafted to Charlotte Bobcats - Salary 1.6 Million Raymond Felton - 17 Points - Drafted to Charlotte Bobcats - Salary 2.8 Million
- 10. Google Ads - Spent $500,000 ● Revenue: $5,000,000 SEO - Spend $120,000 ● Revenue: $3,000,000 Social Ads - Spent $250,000 ● Revenue: $500,000 Social - Spent $100,000 ● Revenue: $50,000 BEST WORST
- 11. We Still Have A Measurement Gap
- 12. –TIM ASH “The rational brain does not drive purchase decisions”
- 13. –SPROUT SOCIAL 77% of consumers prefer shopping with brands they follow on social media.
- 14. –ZIPPIA A consistent brand presentation increases revenue by up to 33%
- 15. –STACKLA 88% of consumers say that authenticity is a key factor when deciding what brands they like and support
- 16. - HAVAS GROUP, 2019 77% of consumers buy from brands that share the same values as they do.
- 17. –GENSLER 94%of consumers say they recommend brands they have an emotional connection with.
- 18. -Edelman Trust Barometer (2022) 83% of consumers say that they must trust a brand in order to make a purchase
- 19. Every Facebook Follower is Worth $4.40 to a retail store. –SOCI
- 20. Measure everything you can… A gap will still exist, and that’s ok
- 21. CONVERSIONS ● UTMs ● Social Only Discount Codes ● Social Landing Pages ● Multi Channel Attribution BRAND ● Branding Metrics on Social ○ Reach / Impressions / Engagement ● Website Traffic ● Brand Mentions / Sentiment ● Branded Search (GSC)
- 24. 44,889 - Followers 401% - Traffic 14:1 - ROAS
- 25. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About?
- 26. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About? #2 - BUILD ENGAGEMENT Content Designed for Engagement
- 27. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About? #2 - BUILD ENGAGEMENT Content Designed for Engagement #3- ADS WITH PROMOTIONS Advertise your product to your super engaged audience
- 29. 10,704 Email Signups $2,500 Promotional Spend $160k Revenue Value (Email Signups)
- 30. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About?
- 31. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About? #2 - DESIGN CONTEST ● Easy to Enter ● Big Giveaway
- 32. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About? #2 - DESIGN CONTEST ● Easy to Enter ● Big Giveaway #3- EMAIL MARKETING Consistent email marketing messaging & tone
- 34. Steady Increase in Followers & Engagement (~10%) = Whole Foods Contract Laundry Detergent Brand
- 35. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About?
- 36. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About? #2 - VARIETY OF CONTENT ● Videos, Graphics, Carousels, Etc. ● Testing New Ideas & Trends
- 37. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About? #2 - VARIETY OF CONTENT ● Videos, Graphics, Carousels, Etc. ● Testing New Ideas & Trends
- 38. BREAKING DOWN THE PLAY LIFESTYLE MARKETING #1 - VALUABLE CONTENT ● What Does your Brand Believe? ● What Do Your Customers Care About? #2 - VARIETY OF CONTENT ● Videos, Graphics, Carousels, Etc. ● Testing New Ideas & Trends #3 - BRAND LEVERAGE Consistent follower growth & engaged users is a business asset you can leverage
- 40. Steady, ongoing valuable content to their audience: ● Fun, Engaging Content ● Industry News ● Thought Leaderships / Tips ● “In Action” Video
- 41. Steady, ongoing valuable content to their audience: ● Fun, Engaging Content ● Industry News ● Thought Leaderships / Tips ● “In Action” Video Result: New Product Launch Announcements Drive Leads via DMS
- 42. Boosting audience included military interests in addition to standard targeting
- 43. Boosting audience included military interests in addition to standard targeting Result: 41 sales the first week this was boosted
- 44. Informational content & high-end imagery Boosted to new potential customers
- 45. Informational content & high-end imagery Boosted to new potential customers Result: 340 sales from a single “Pin” ---->
- 46. YOUR SECRET WEAPON BOOSTING STRATEGY Don’t Do This Do This! ● Awareness audience with engaging content (e.g. Videos) ● Create secondary audience based on content engagement, website visits, etc with more bottom of funnel content ● Lead Gen Peeps: Don’t go right for the kill on social content
- 48. Image goes here 370 x 540 pixels A GIFT FOR YOU SOCIAL PROMPTS ChatGPT Prompt “Cheat Sheet” for Social Media ✓ Simple guide to structuring a prompt ✓ Prompts for everything we’re about to talk about ✓ Our feedback on which prompts worked the best :) Download at: www.V9Digital.com/templates/
- 49. 49 MASTER YOUR PROMPTS #1: Context + Role #2: Clear Topic #3: Questions #4: Follow-Up #5: Examples #6: Feedback CHANNEL TACTICS
- 50. 50 MASTER YOUR PROMPTS CONTEXT For V9Digital.com we are trying to do a better job providing thought leadership in the areas of SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone & we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. You are a professional Digital Marketer who is really smart, but helps simplify concepts down in a friendly, positive manner. Please Don’t Respond Yet. CLEAR TOPIC We want to write an Instagram post giving some comparisons of Twitter vs. Threads. Please Don’t respond Yet. QUESTION What are 5 options for an informational Instagram post, including graphic instructions we should follow? link to this chat & how it played out CHANNEL TACTICS
- 51. VALUABLE CONTENT OUR APPROACH AI Can Help With Ideas For: - Tips & Tricks - Contests - Games / Activities - Thought Leadership
- 52. HIGH-QUALITY CREATIVE OUR APPROACH AI can help a little… - Start with brand colors, text, etc. - Use it for graphic design instructions - Our Favorite AI Graphic Design Tools: Canva or Adobe
- 53. ENGAGING CONTENT MATTERS OUR APPROACH Ideas to ask AI to get ideas: - General Ideas - Then dial it in - Push for Specifics & Options
- 54. PERSONA-DRIVEN MESSAGING IS CRITICAL OUR APPROACH AI Can Help With: - Persona outlines - Demographics - Psychographics - Develop the tone for content - Write your copy
- 55. Image goes here 370 x 540 pixels ✓ Answer and digital marketing questions via email ✓ Have a casual conversation about your digital program (email me for scheduling link) ✓ Connect on LinkedIn email: nhenley@v9digital.com Linkedin: www.linkedin.com/in/optimization Downloads: www.V9Digital.com/templates/ Image goes here 370 x 540 pixels I’M HAPPY TO NO COST