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Кирилл Кудин. AppStore. Компейн из Paid во Free и обратно. Удержать рост и заработать

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Деловой интернет – 2014

Published in: Mobile
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Кирилл Кудин. AppStore. Компейн из Paid во Free и обратно. Удержать рост и заработать

  1. 1. WiFi Map www.wifimap.io! Paid to Free and back! keep growing and earn
  2. 2. Our campaign 27 July, 2014. Sunday • WiFi Map Pro • App Store (iPhone) • appturbo.it (App of the day) • 2 days price discount • $4.99 to Free • Worldwide WiFi Map LLC Oct 10, 2014 2
  3. 3. Before • 2 Millions downloads (iPhone) • Zero downloads (Android) • $18K per month WiFi Map LLC Oct 10, 2014 3
  4. 4. APer • 4.2 Millions downloads (iPhone) • 0.6 Millions downloads (Android) • $90K (August) • $45K per month WiFi Map LLC Oct 10, 2014 4
  5. 5. Strategy • FREE + PRO version • While campaign – PRO generates traffic for FREE – FREE looks like a PRO • APer campaign – FREE converts users to PRO WiFi Map LLC Oct 10, 2014 5
  6. 6. Campaign.Enter • Screenshots (A/B tesZng) • LocalizaZon (screenshots, app name, keywords) • “App of the day”: screenshots, app name, icon • Server scalability • Unlock funcZonality in FREE version remotely • OpZmize social sharing • Drop price: 3 hours before campaign (by country) WiFi Map LLC Oct 10, 2014 6
  7. 7. Campaign.Exit • Right Zme for exit – MAX traffic – Beginning a hour • $0.99 for the first hour • Right price aPer $0.99 (depends on compeZtors in your category) • Lock funcZonality in FREE version to convert people to PRO WiFi Map LLC Oct 10, 2014 7
  8. 8. Result The best campaign in history of appturbo.it WiFi Map LLC Oct 10, 2014 8
  9. 9. Kirill Kudin WiFi Map www.wifimap.io! "facebook.com/kirillkudin ! !kirill@wifimap.io!

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