Тренды App Store. Анастасия Гамезо

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Тренды App Store. Анастасия Гамезо

  1. 1. Тренды AppStore
  2. 2. Анастасия Гамезо бренд менеджер, Apalon Apalon — успешная компания-разработчик мобильных приложений. •  Входит в топ-10 паблишеров по количеству скачиваний iOS-приложений по миру •  Top developer на Google Play •  Лауреат тематических конкурсов и премий •  Суммарный объем установок приложений >150 млн
  3. 3. DISCOVERY •  Explore Tab >>> continuous-scrolling interface •  Trending Search •  Related Search •  Spotlight Search •  Editors choice CONVERSION •  App Bundles •  Video Clips •  iTC full conversion funnel analytics ENGAGEMENT •  Interconnected apps •  Widgets •  Notifications MORE OPPORTUNITIES: •  Keyboards •  Touch ID •  Health & HomeKit
  4. 4. • applink.org • internet.org • ads
  5. 5. Browser is dead: Interconnected apps
  6. 6. Вы уже сделали свой мессенджер?
  7. 7. Фото/ Видео анимированные фото ex. Moju видео из фото ex. Flipagram видео из фото ex. Vphoto статичное фото с озвучкой ex. Soundpix
  8. 8. Honesty “In fact, I see Secret, Whisper and Snapchat as part of a larger content and cultural trend centered around a key brand pillar: honesty”
  9. 9. Unbundling Google Drive > Sheets, Slides, and Docs. Foursquare > Swarm Facebook > Messenger
  10. 10. Freemium Top 100 Grossing: 2 paid apps 2 paid apps with IAPs
  11. 11. LOCAL
  12. 12. Europe
  13. 13. LATAM
  14. 14. Asia
  15. 15. Middle East
  16. 16. TREND IN TRENDS The next big trend in mobile will not come from the R&D departments.
  17. 17. INTERNET OF THINGS
  18. 18. 2. APPLY1. ANALYZE TREND CANVAS CONSUMER Which (new) customer groups could you Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies Emerging Consumer Expectations TREND: Basic Needs Inspiration Who
  19. 19. TREND SPOTTING: Tools to analyze App Store trends •  appannie.com •  appfigures.com •  apptrace.com •  distimo.com •  trends.google.com
  20. 20. Jumping into trends because they’re trendy isn’t the same as identifying opportunities and ways to create tangible and mutual value
  21. 21. Q&A Session
  22. 22. Tips & Tricks

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