Voice Digital Services


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Voice Digital Services

  1. 1. <ul><li>[email_address] . www.voicecommunications.co.uk </li></ul>
  2. 2. <ul><li>The PR and Communications world is changing </li></ul><ul><li>The rise of social media as a recognised and reputable communication tool has forced individuals and businesses, big and small to consider digital in their marketing and PR strategies </li></ul><ul><li>Voice offers a full digital communications package that will make you known far and wide, for all the right reasons! </li></ul>Radio took 38 years to reach 50 million users; TV took 23 years, Internet 4 years, Apple iPod 3 years. Facebook added 100 million users in less than 9 months 78% of consumers trust peer recommendations, only 14% trust advertisements Facebook currently has in excess of 40 million active users on a global basis, half of which log on every day 25% of search results for the World’s Top 20 largest brands are links to user-generated content 70% of bloggers are organically talking about brands on their blog
  3. 3. <ul><li>Twitter is a communication platform that helps businesses, brands or individuals to stay connected to their customers, fans, colleagues or friends </li></ul><ul><li>As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company </li></ul>37% of users update Twitter through their mobile phone Today, Twitter is seeing 50 million tweets per day - that’s an average of 600 tweets per second! Twitter receives over 600 million search queries every day Twitter receives 180 million unique visitors per month
  4. 4. <ul><li>Research </li></ul><ul><ul><li>Voice always conducts a thorough search of the Twittersphere prior to launching a page </li></ul></ul><ul><ul><li>We will highlight relevant users, discussion and competitor activity </li></ul></ul><ul><li>A branded Twitter profile </li></ul><ul><ul><li>Voice can create you a branded Twitter profile page that is instantly recognisable to your customers, friends or followers </li></ul></ul><ul><li>Management </li></ul><ul><ul><li>Voice can handle the day to day management of your Twitter profile </li></ul></ul><ul><ul><li>We will tweet and greet on your behalf </li></ul></ul><ul><ul><li>We know who to follow, how to communicate and what to do in order for your brand to flourish in the Twittersphere </li></ul></ul><ul><li>Competitions </li></ul><ul><ul><li>Twitter is an ideal platform to host competitions </li></ul></ul><ul><ul><li>Due to the fast paced sharing nature of the site, competitions are fast, easy and low cost </li></ul></ul><ul><ul><li>Voice can launch and run creative competitions that get you noticed </li></ul></ul>
  5. 5. <ul><li>Monitoring </li></ul><ul><ul><li>Voice have the tools to constantly monitor the Twittersphere for relevant conversations or mentions, meaning we won’t ever miss an opportunity </li></ul></ul><ul><li>Reporting </li></ul><ul><ul><li>Voice can provide you with reports to show you how your Twitter presence is growing and how Twitter is working for you </li></ul></ul><ul><ul><li>We report the following information: </li></ul></ul><ul><li>Cost </li></ul><ul><ul><li>Initial page set up fee: £400 </li></ul></ul><ul><ul><li>Ongoing management fee: £75 per hour </li></ul></ul>1 2 3 Your number of followers (highlighting those of particular value) Competition performance (how your competition is performing and who is interacting) The number of conversations, retweets, mentions and interactions
  6. 6. <ul><li>Facebook is the most popular Social Networking site in the world </li></ul><ul><li>The site was founded by college room mates studying at Harvard University </li></ul><ul><li>Facebook then spread to other colleges and High Schools across America, and is now accessible worldwide </li></ul><ul><li>Facebook allows anyone to create a profile, share comments, photos, videos and links within their network of friends </li></ul><ul><li>Facebook also allows users to join groups and become fans, or ‘Like’ pages created for business, associations or consumer products </li></ul>More than 20 million users become fans of, or ‘Like’ pages each day There are more than 400 million active Facebook users, 50% of which log on every day More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums) are shared each month The average Facebook user has 130 friends
  7. 7. Facebook users around the world Facebook growth www.clickymedia.co.uk www.pamorama.com
  8. 8. <ul><li>Fan page </li></ul><ul><ul><li>A Facebook fan page allows a brand to communicate with its fans through Facebook </li></ul></ul><ul><ul><li>A page has the ability to add pictures, add videos, update events, create discussions and they have walls that fans can post on </li></ul></ul><ul><ul><li>Pages communicate with their fans by posts which show on their wall and in the fans’ news feeds </li></ul></ul><ul><ul><li>Voice can create you a fan page complete with all the essential information </li></ul></ul><ul><li>Management </li></ul><ul><ul><li>Voice can manage your Facebook page on a day to day basis </li></ul></ul><ul><ul><li>We can keep the page updated with new posts including news, promotions and company information </li></ul></ul><ul><ul><li>We can upload videos and photos to your page to assist with any news, information or product launches </li></ul></ul>
  9. 9. <ul><li>Communication </li></ul><ul><ul><li>Voice can manage the communications within the page </li></ul></ul><ul><ul><li>We can reply to fans, offer customer service and start conversation within the page </li></ul></ul><ul><li>Advertising </li></ul><ul><ul><li>Facebook provides an in-site advertising service </li></ul></ul><ul><ul><li>Adverts are charged on a ‘pay per click’ or ‘pay per impression’ basis </li></ul></ul><ul><ul><li>Voice can recommend the best advertising methods for you, create your advert and manage your advertising campaign </li></ul></ul><ul><li>Reporting </li></ul><ul><ul><li>Voice will provide a detailed report of your Facebook campaign </li></ul></ul><ul><ul><li>Using analytical software we can track the following insights: </li></ul></ul>1 2 3 4 5 6 The number of page views The number of fans who have joined or left your page The number of fan interactions (comments, likes, posts) Your fan demographic (age and sex) Geographical representation of where fans live Facebook advertising reports
  10. 10. <ul><li>Cost </li></ul><ul><ul><li>Initial page set up fee: £400 </li></ul></ul><ul><ul><li>Ongoing management fee: £75 per hour </li></ul></ul>Facebook insight Facebook insight
  11. 11. <ul><li>F ounded in 2005, YouTube is the leading online video sharing and viewing site, and the premier destination to watch and share original videos worldwide through a Web experience </li></ul><ul><li>YouTube allows people to easily upload and share video clips on www.youtube.com and share them across the Internet through websites, Social Networks mobile devices, blogs, and email </li></ul>The most popular category for uploaded videos is ‘Music’ having around 20% Youtube videos An average of 24 hours of video are uploaded to YouTube each minute in an amount of content equal to 150,000 full length films over the course of a week YouTube says more than a billion videos are seen daily on its website
  12. 12. <ul><li>Channel creation </li></ul><ul><ul><li>Voice can create a branded Youtube channel for your business or brand </li></ul></ul><ul><li>Video creation </li></ul><ul><ul><li>Voice works with select third party agencies to create you engaging video content to assist with your digital campaign </li></ul></ul><ul><li>Management </li></ul><ul><ul><li>Voice can manage your Youtube account, from uploading content, updating channel information to responding to comments and friend requests </li></ul></ul><ul><li>Reporting </li></ul><ul><ul><li>Voice will provide a detailed report of your YouTube campaign </li></ul></ul><ul><ul><li>Using analytical software we can track the following insights: </li></ul></ul>1 2 3 4 5 The number of page views The number of video views The source of your views (what sites your fans are coming from) Your fan demographic (age and sex) Geographical representation of where fans live
  13. 13. <ul><li>Cost </li></ul><ul><ul><li>Initial page set up fee: £400 </li></ul></ul><ul><ul><li>Ongoing management fee: £75 per hour </li></ul></ul>YouTube insight YouTube insight
  14. 14. <ul><li>Forums are web based communities where like minded people gather to discuss and share topical information </li></ul><ul><li>From a technological standpoint, “ forums are web applications managing user-generated content ” </li></ul><ul><li>People participating in a forum often cultivate social bonds and interest groups for a topic made from the discussions </li></ul>
  15. 15. <ul><li>Search </li></ul><ul><ul><li>We can search forums within your sector for product or brand mentions and relevant discussion </li></ul></ul><ul><li>Buzz creation </li></ul><ul><ul><li>Voice are experts at planting conversation in forums and chat rooms in order to create discussion around your product or product </li></ul></ul><ul><li>Monitoring </li></ul><ul><ul><li>We regularly monitor any conversations we create and watch over all relevant conversations within the forum </li></ul></ul><ul><li>Reporting </li></ul><ul><ul><li>Voice will provide you with a detailed report on: </li></ul></ul><ul><li>Cost </li></ul><ul><ul><li>£75 per hour </li></ul></ul>1 2 3 The forums we have targeted The number of views a post or thread has received A summary of relevant comments, discussions and mentions
  16. 16. <ul><li>A blog is a type of website, usually maintained by an individual with regular entries of commentary including reviews, descriptions of events, or news </li></ul><ul><li>Entries are commonly displayed in reverse-chronological order </li></ul><ul><li>A blog differs from a standard website because of the regular entries made by the author </li></ul><ul><li>Blogs are also much more interactive as many allow their readers comments and often encourage discussion </li></ul>Many companies and brands use their blog as a way of sharing their news with fans 58% of bloggers say that they are better known in their industry because of their blog
  17. 17. <ul><li>Brand monitoring </li></ul><ul><ul><li>Voice has the tools to search the blogosphere for mentions of your brand and industry related conversation </li></ul></ul><ul><li>Competitor research </li></ul><ul><ul><li>Voice can track your competitors’ presence across the blogosphere and report your position in comparison </li></ul></ul><ul><li>Blogger relations </li></ul><ul><ul><li>Voice is experienced in building relationships with the key bloggers from your industry </li></ul></ul><ul><ul><li>We target the most influential bloggers with your business in mind </li></ul></ul><ul><li>Reporting </li></ul><ul><ul><li>Voice will provide you with a detailed report on: </li></ul></ul><ul><li>Cost </li></ul><ul><ul><li>£75 per hour </li></ul></ul>1 2 3 The blogs we have targeted The response received Online coverage
  18. 18. <ul><li>[email_address] . www.voicecommunications.co.uk </li></ul>