Peace Care- Site Redesign Presentation

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Presented during the Overnight Website Challenge, a 24-hour event where teams of web pros are paired with non-profits with the goal of creating a new online presence. A team of 9 (7 of which were Vodorians) collaborated with Peace Care to help those in developing countries sustainably solve pressing healthcare issues.

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Peace Care- Site Redesign Presentation

  1. 1. Peace Care+Chamois Butter for Lunch//OvernightWebsite Challenge<br />© 2011 Chamois Butter For Lunch<br />1<br />
  2. 2. © 2011 Chamois Butter For Lunch<br />2<br />//Jeremy Arnold <br />//Brian Carstensen <br />//Zernyu Chou <br />//Rafael Garcia<br />//Mike Kinney <br />//Jesse Krantzler<br />//Greg Lyon <br />//Christine Mortensen<br />//Brett Phillips<br />
  3. 3. © 2011 Chamois Butter For Lunch<br />3<br />
  4. 4. Technology Stack<br />CMS<br />Language & Framework<br />Database Architecture<br />© 2011 Chamois Butter For Lunch<br />4<br />
  5. 5. Hour 1: Harvest Critical Business Goals<br />© 2011 Chamois Butter For Lunch<br />5<br />Git Money!<br />Strong Public Face<br />Showcase Engaging Content<br />Set the Strategy for Digital Success<br />
  6. 6. Hour 1: Determine Target Audiences<br />© 2011 Chamois Butter For Lunch<br />6<br />US Educational Institutions<br />Developing Communities<br />Development Agencies<br />Create Messaging, Tone, & Content Strategy<br />
  7. 7. Hours 2-3: Sitemap & Wireframes<br />© 2011 Chamois Butter For Lunch<br />7<br />
  8. 8. Hours 4-6: Template Designs, Skeleton Creation<br />© 2011 Chamois Butter For Lunch<br />8<br />
  9. 9. Hours 7-15: Design Revisions & Development!<br />© 2011 Chamois Butter For Lunch<br />9<br />
  10. 10. The Things We Built…<br />Homepage Rotator<br />© 2011 Chamois Butter For Lunch<br />10<br /><ul><li>Automatically rotates between three images that display the core tenets of Peace Care’s vision
  11. 11. Engaging copy inspires action amongst site visitors</li></li></ul><li>The Things We Built…<br />Image Gallery with Picasa Integration<br />© 2011 Chamois Butter For Lunch<br />11<br />
  12. 12. The Things We Built…<br />Form Integration with Batch Books CRM<br />© 2011 Chamois Butter For Lunch<br />12<br /><ul><li>Automatically sends data to to CRM via Batch Books API
  13. 13. Sends email notification that a new lead has been captured</li></li></ul><li>The Things We Built…<br />Custom Blog Functionality w/ Easy Admin UI<br />© 2011 Chamois Butter For Lunch<br />13<br />Selectable categories to organize posts<br />Disqus integration provides comments and easy “previous” and “next” navigation<br />
  14. 14. The Things We Built…<br />Editable & “Stampable” Calls to Action<br />© 2011 Chamois Butter For Lunch<br />14<br /><ul><li>All text is editable in one spot and updates across all pages
  15. 15. Insert a stamp with 2 lines of code</li></li></ul><li>Hours 16-20: QA, Revisions, Refining<br />© 2011 Chamois Butter For Lunch<br />15<br />
  16. 16. Hours 21-23.5: Go Live Preparation & Fun Stuff!<br />Custom 404 Page<br />Updated Social Media Presence<br />© 2011 Chamois Butter For Lunch<br />16<br />
  17. 17. Hours 21-23.5: Go Live Preparation & Fun Stuff!<br />Search Engine Optimization<br />301 Redirects from old site to ensure no broken links<br />Keyword optimized title tags and meta descriptions<br />Set up Google Analytics & Webmaster Tools<br />Favicon!<br />© 2011 Chamois Butter For Lunch<br />17<br />
  18. 18. Hours 21-23.5: Sharing Our Own Model of Sustainable, Grass Roots Education<br />© 2011 Chamois Butter For Lunch<br />18<br />
  19. 19. Hours 23.5-24: Go Live!<br />© 2011 Chamois Butter For Lunch<br />19<br />
  20. 20. © 2011 Chamois Butter For Lunch<br />20<br />
  21. 21. <ul><li> Website Exceeds All Original Goals
  22. 22. Non Profit Partner is Ecstatic
  23. 23. Wrote Less Than 50 Lines of Ruby Code
  24. 24. Kick Ass CMS Lets Peace Care Take Ownership of 95% of the Site Tomorrow
  25. 25. 10 Hours/Month of Support For the Next 6 Months
  26. 26. Had Lots of Fun with Lots of Friends</li></ul>© 2011 Chamois Butter For Lunch<br />21<br />
  27. 27. Peace Care+Chamois Butter for Lunch//OvernightWebsite Challenge<br />© 2011 Chamois Butter For Lunch<br />22<br />

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