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CA MAU PROJECT
Proposed by GIA HOA ADVERTISING
AGENDA
1 . BRIEF RECAP
2. BRANDING ACTIVITIES
3. SAMPLING / SALE ACTIVITIES
4. EXECUTION PLAN
5. BUDGET
Brief Recap
Objectives
- Own “Ghe” channel
- Attract Tran Quang Users to buy
VinaCafe
Activities
Branding, Sampling, Sale & Promotion
Target Consumer
Tran Quang users, Female/Male 20-45, BCD -
live in deep rural
KPIs
- Reach 30.000 consumers ( 80% On Field,
20% On “Ghe” )
- Sell 60.000 sachets
Time
- Kick off : 23/4
- Ending : 31/5
Location
Ca Mau
BRANDING ACTIVITies
ON “GHE”
ON FIELD
ON “GHE”
Horizontal Banner
• Size : 0.8m x 2.5m,
• Message : “ VinaCafe – Hương Vị
Danh Tiếng Không Đổi “
• Specification : Digital Printing Flex
(with 4 rings on 4 edges), hanging by
steel wire
 Advantages : Large view, eye-catching,
hard to destroy, easy to move
VinaCafe Uniform
• Logo & Message : “ VinaCafe – Hương
Vị Danh Tiếng Không Đổi “
• Specification : 50% Cotton
 Advantages : Efficient cost and less
maintenance fee, easy to move
ON FIELD
Cooler Box
• Size : 50cm x 40cm x 40cm
• Logo : Vinacafe
• Advantages : Flexible, easy to move
VinaCafe Uniform
• Logo & Message : “ VinaCafe – Hương
Vị Danh Tiếng Không Đổi “
• Specification : 50% Cotton
 Advantages : Efficient cost and less
maintenance fee, easy to move
SAMPLING/SALE ACTIVITies
To achieve KPIs & attract to
target consumers, we will
focus on :
- The way to prepare
sampling
- How to serve target
consumers
- Promotion Gifts
Target Consumer
Tran Quang users, Female/Male 20-45, BCD - live in
deep rural
KPIs
- Reach 30.000 consumers ( 80% On Field, 20% On
“Ghe” )
- Sell 60.000 sachets
Task
- Sampling to users  Link to Sale ( by
Promotion )
- Promotion : Buy 4 get 1 , Gift s
PREPARATIONS
HOW TO
SAMPLING
PROMOTION
GIFTS
ACTIVITIE
S
OVERVIE
W
TEAM ON FIELD
Step 1  We move along the riverside of Ca Mau to approach ruralists around there.
Step 2  Target Consumers gather a place ( shore, floating dock, port ...) that we choose to drink coffee for
sampling .
Step 3 We carry out sampling and annouce to people that there will be a “Ghe Bán Tạp Hóa” which just
make landfall with a lot of coffee promotion.
Step 4  Waiting for “Ghe Bán Tạp Hóa “ and move to the next station
TEAM ON “GHE”
Step 1  We attack to “Ghe” on route of river that make plan before by information from Owners’ Ghe
Step 2  Sampling & Sale on “ Ghe Bán Tạp Hóa “ in process that arrive to the station on field
Step 3 When it make landfall to the station on field, we focus on sale with promotion gifts
Step 4  In 30 minutes, we move to the next station that make an appointment with team on field before
Sampling A
Station
Sampling B
Station
Sampling C
Station
Sampling D
Station
Team on Field
Objective – Scout
Activities – Sampling & Teaser
30 minutes 30 minutes 30 minutes
Team on “Ghe”
Objective – Sale
Activities – Sampling & Sale
30 minutes
10 minutes10 minutes10 minutes
How to carry out combined operation :
Team on Field ( T.O.F ) will be in 10 minutes ahead of Team on
“Ghe” ( T.O.G ) to scout ( Sampling & Teaser ). After T.O.G arrived,
T.O.F moved to the next station
PREPARATIONS
HOW TO
SAMPLING
PROMOTION
GIFTS
ACTIVITIE
S
OVERVIE
W
1. MECHANISM TO MAKE COFFEE
Step 1 - Boiling water ( 80 C ) Step 2 – Pour water in tank ( 1,5 L )
and take coffee into 5 Vina sachets
Step 3 – Stir mix of coffee & water Step 4 – Share it in bottle
( Capacity – 1,5L/bottle )
Step 5 – Chill in Ice Warehouse
30 minutes
3 minutes 30 seconds 20 seconds
Step 6 – Put iced coffee bottles into
Ice Cooling Box
X 5
= 1,5 L
=
10 seconds
15 minutes
PREPARATION
S
HOW TO
SAMPLING
PROMOTION
GIFTS
ACTIVITIES
OVERVIEW
2. THE WAY TO PREPARE FOR SAMPLING
KPIs for a activities day  720 consumers/ day :
- KPIs /day for a Pb on Field : 180 consumers
- KPIs/day for a Pb on “Ghe” : 84 consumers
1 team x 4
Prepare No. Coffee Sachets To Sampling
- Quantity : 1 consumer / 100ml mixed coffee  720 consumers x 100ml = 72.000 ml ( 72L)
- Mixing Formula : 1 sachet of Vinacafe + 300ml boiled water
 To prepare for 72.000 ml mixed coffee /day : 72.000ml / 330ml = 240 sachets / days
- No.Coffee Sachets to Sampling ( 30 days ) : 240 sachets/day x 30 = 7.200 sachets
* Iced Bottles Specification :
- Mixed Coffee after preparing will be measure out a 1.5L bottle ( 1 bottle served to 15 consumers )
- To prepare for HR on field : 12 iced bottles/Pb
- To prepare for HR on “Ghe” : 6 iced bottles/Pb
PREPARATION
S
HOW TO
SAMPLING
PROMOTION
GIFTS
ACTIVITIES
OVERVIEW
3. LOGISTIC
1. VinaCafe Sachets
2. White Plastic Cups
3. Cooler Box
4. Tray
5. 1.5L Bottle
6. Electronic Pot
7. Ice
8. PBs
9. Motor
10.Pure Water
11.Rachet Tie
12.Coffee Assistant
13. Truck
1
2
3
4
5
6
7
8
10
9
11
12
13
PREPARATION
S
HOW TO
SAMPLING
PROMOTION
GIFTS
ACTIVITIES
OVERVIEW
1. FLOW OF SAMPLING
A team will act with 2 Pbs for a route – 1 on field , 1 on “Ghe”. Pb on field will scout to define sampling area and
teaser for “ Ghe Bán Tạp Hóa “
PREPARATIONS HOW TO
SAMPLING
PROMOTION
GIFTS
ACTIVITIES
OVERVIEW
5:00-5:15
Gather – Take
the products
15 minutes
• Supervisor take 1
box with 30
cooled bottles in
it.
• Take other
logistics for
sampling
Sampling & Sale –
Team On Ghe
15 minutes
• Team On Field
in 15 minutes
ahead of Team on
“Ghe” ( T.O.G ) to
sampling & gather
target consumers
Scout at the 1st
station
– Team On Field
5:15-5:30
30 minutes
5:30-5:45
• Team On “ Ghe”
arrived and sale
with promotion
gifts in 1st station
• Team On Field
move to the next
station
Transportation to
next – Team On Field
Scout at the 2st
station
– Team On Field
15 minutes
• Team On Field
in 15 minutes
ahead of Team on
“Ghe” ( T.O.G ) to
sampling & gather
target consumers
5:45-6:15
Transportation
15 minutes
• All team reach the
1st station
• Team On “Ghe”
sampling & sale
on route
• Team On Field
scout to sampling
and teasear
6:15-6:30
2. HOW TO SERVE
CONSUMERS
Xin chào anh,chị.
Step 1 – Greeting Consumers
Hiện VinaCafe tụi em đang có
chương trình Dùng Thử và
Khuyến Mãi cho cà phê hòa tan
Step 2 – Introduce Vinacafe
& Promotion
Anh/Chị dùng thử
1 ly nhé !
Step 3 – Invite Sampling
Step 4 – Link to Sale
Mình mua 4 gói được tặng
1. Mua gói lớn được tặng
... Anh/Chị mua dùng thử
?
SAY THANKS AND FINISH TALK
PREPARATIONS HOW TO
SAMPLING
PROMOTION
GIFTS
ACTIVITIES
OVERVIEW
Pour sample
into cups
Bring out & serve Change the tray
• Clean the booth
• Product Display
• Supervisor + PB take out the cups, put
the ice into, pour coffee
• PB put the cups onto tray, bring into
the station and serve
Change the tray
180 seconds45 seconds 30 seconds
Put cups on
tray
• 10 cups on tray
10 seconds
1 sup + 1 PB PB
Serve 20 people per 4 minutes in the “rush hour” of the location
3. DETAILED SERVING FLOW
PREPARATIONS HOW TO
SAMPLING
PROMOTION
GIFTS
ACTIVITIES
OVERVIEW
• By our estimates ( Capacity, Experiences ), we propose the value of promotion
gifts for BUY PACK GET GIFT : ~ 10k/gift
• We can take full advantage of Masan’s Products to make equivalent gifts
BUY 4 GET 1
BUY PACK GET
GIFT
PROMOTION
Suggest 1 – KOKOMI Noodle
Price : 3k/noodle
Specification : Article of daily necessity
Promotion : Buy Pack Get 3 Kokomi
Suggest 2 – Nam Ngư Đệ Nhị
Price : 16.5 k/bottle
Specification : Necessary item for rural
Promotion : Buy Pack Get 1 Bottle
Objective - Support to Sale
PREPARATIONS
HOW TO
SAMPLING
PROMOTION
GIFTS
ACTIVITIES
OVERVIEW
EXECUTION PLAN
1. ROUTE MAP
2. FLOW OF ACTIVITIES DAY
3. SAMPLING TEAM
4. LOCATION & HR RECRUITMENT
5. TRAINING & REHEARSAL HR
6. HR MANAGEMENT
STT Kênh
Số
Ngày
chạy/
Kênh
Tổng
ngày
chạy
Số
lượng
team
Số
lượng
nhân
sự
sampli
ng/
team
Total
nhân sự
Capacity 1
nhân sự/
1h
Thời gian làm
việc
Số
lượng
giờ
làm
Reach
/điểm /
ngày/tea
m
Total
reach
APRIL MAY
23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39
1 Team trên bờ 1 30 4 1 4 15 5h00 - 17h00 12 720 21,600 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4
2 Team dưới ghe 1 30 4 1 4 7 5h00 - 17h00 12 336 10,080 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4
TỔNG 720 31,680
1. ROUTE MAP
2. FLOW OF ACTIVITIES DAY
20h00 21h00 04h00
Make coffee
and share in
bottle
Bottled &
iced
05h00
Distribute to PBs
05h30
Moving
Follow “ Ghe Bán Hàng Tạp Hóa “
to sampling & link to sale
12h00 13h00
Rest
14h00 17h00
Follow “ Ghe Bán Hàng Tạp Hóa “
to sampling & link to sale
Preparing Process
Delivery Sampling & Sale Sampling & Sale
PM
Ass1
Team 1 Team 2
Asst 2
Team 3 Team 4
* Note : Each team have 2 PB ( 1 for On field, 1 for on “ghe” )
Kinds of Report
- Sales Report (Daily and Total).
- HR Evaluation Report.
- Activation photos.
- Final report.
3. SAMPLING TEAM
HR Team will survey
sampling area and define
“Ghe Bán Tạp Hóa” in
sampling area
4. LOCATION & HR RECRUITMENT
Deal & Discuss with Owners’ Ghe
about their selling route, banner,
activation in days ( 23/4 to 31/5 )
Confirm to Oners’ Ghe for coordinating
with Pbs on their “ghe” to sampling & sale
by handly papers
1 2 3
Check – in Location
HR Team will set up route map
in location directly by information
of Owners’ Ghe & Area on Field
4
HR Team will recruit human
resources in local location
Standard
5
HR Recruitment
Recruitment
Local People who get
explicit all of route on waterway
Relationship widely around
sampling area
To swim, no motion sick on
“Ghe”
Have smartphone to contact
5. TRAINING & REHEARSAL HR
Choose the place on
riverside to training
sampling process
1
PBs have to practice
skills to be studied
well-trained
2
Guide to take photos
when sampling
3
Training Sales & Convinient
Skills 4
6. HR MANAGEMENT
GIFT SAMPLING
• From stock:
PM to receive from stock/ to load
on truck/ to issue document of
transfer/ to check upon quantity.
• On execution:
PM to pass on Sup. Document of
transfer required. Each gift = 1
photo taken,
• End of activation:
Sup transfer quantity to PM.
Documents of transfer required. PM
to check quantity to match given
gifts.
• From stock:
PM to receive from stock/ to load on
truck/ to issue document of transfer/ to
check upon quantity.
• On execution:
PM to transfer to PG/PB. Document of
transfer required. Keep pack of sachets
to check
• End of activation:
PG/PB to transfer remaining quantity to
PM. Document of transfer required. PM
to check quantity of caps.
Caps to be sorted daily and noted of
quantity and place of activation.
PRODUCT MANAGEMENT
6. HR MANAGEMENT
REPORT MANAGEMENT
DURING ACTIVITIES
Keep the packing for
checking at the end of
the day.
Quantity of sampling everyday = 5
cups ( 100ml)/pack
Report Form:
FORM BÁO CÁO CÔNG VIỆC HÀNG NGÀY
STT Ngày / tháng Tuyến đường đi SL Sampling
Số lượng hình
ảnh
SL hàng bán được
SL gói café đã
dùng
Nhân viên thực
hiện
Giám sát xác nhận
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
RISKS SOLUTIONS
Can’t reach KPI
PGs have to works hard and enthusiastic to attract customers join activation. Gia
Hoa’s PM will follow and manage KPI at every activation location.
Losing sample products
Goods must be handed with delivery records and checked at the end of the day by
counting bottle caps.
Losing activation gifts
Goods must be handed with delivery records
Pictures and information of customers have to be taken after receiving gifts.
Bad weather Cover booth carefully with plastic canvas
Shortage of staffs (quitting job,
etc.)
Always have backup staffs or working for extra time to make-up KPI.
Traffic jam because of activation
at industrial zones
Previously working with the management team and security team.
Activation at public areas (
park, beach, etc.) might have
risks of legal checked by
Department of Culture and
Information.
Preparing all legal documents for all team.
RISKS & SOLUTIONS
BUDGET
* Please refer to the attached excel file
THANKS FOR YOUR ATTENTION

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VINACAFE

  • 1. CA MAU PROJECT Proposed by GIA HOA ADVERTISING
  • 2. AGENDA 1 . BRIEF RECAP 2. BRANDING ACTIVITIES 3. SAMPLING / SALE ACTIVITIES 4. EXECUTION PLAN 5. BUDGET
  • 3. Brief Recap Objectives - Own “Ghe” channel - Attract Tran Quang Users to buy VinaCafe Activities Branding, Sampling, Sale & Promotion Target Consumer Tran Quang users, Female/Male 20-45, BCD - live in deep rural KPIs - Reach 30.000 consumers ( 80% On Field, 20% On “Ghe” ) - Sell 60.000 sachets Time - Kick off : 23/4 - Ending : 31/5 Location Ca Mau
  • 5. ON “GHE” Horizontal Banner • Size : 0.8m x 2.5m, • Message : “ VinaCafe – Hương Vị Danh Tiếng Không Đổi “ • Specification : Digital Printing Flex (with 4 rings on 4 edges), hanging by steel wire  Advantages : Large view, eye-catching, hard to destroy, easy to move VinaCafe Uniform • Logo & Message : “ VinaCafe – Hương Vị Danh Tiếng Không Đổi “ • Specification : 50% Cotton  Advantages : Efficient cost and less maintenance fee, easy to move
  • 6. ON FIELD Cooler Box • Size : 50cm x 40cm x 40cm • Logo : Vinacafe • Advantages : Flexible, easy to move VinaCafe Uniform • Logo & Message : “ VinaCafe – Hương Vị Danh Tiếng Không Đổi “ • Specification : 50% Cotton  Advantages : Efficient cost and less maintenance fee, easy to move
  • 7. SAMPLING/SALE ACTIVITies To achieve KPIs & attract to target consumers, we will focus on : - The way to prepare sampling - How to serve target consumers - Promotion Gifts Target Consumer Tran Quang users, Female/Male 20-45, BCD - live in deep rural KPIs - Reach 30.000 consumers ( 80% On Field, 20% On “Ghe” ) - Sell 60.000 sachets Task - Sampling to users  Link to Sale ( by Promotion ) - Promotion : Buy 4 get 1 , Gift s
  • 8. PREPARATIONS HOW TO SAMPLING PROMOTION GIFTS ACTIVITIE S OVERVIE W TEAM ON FIELD Step 1  We move along the riverside of Ca Mau to approach ruralists around there. Step 2  Target Consumers gather a place ( shore, floating dock, port ...) that we choose to drink coffee for sampling . Step 3 We carry out sampling and annouce to people that there will be a “Ghe Bán Tạp Hóa” which just make landfall with a lot of coffee promotion. Step 4  Waiting for “Ghe Bán Tạp Hóa “ and move to the next station TEAM ON “GHE” Step 1  We attack to “Ghe” on route of river that make plan before by information from Owners’ Ghe Step 2  Sampling & Sale on “ Ghe Bán Tạp Hóa “ in process that arrive to the station on field Step 3 When it make landfall to the station on field, we focus on sale with promotion gifts Step 4  In 30 minutes, we move to the next station that make an appointment with team on field before
  • 9. Sampling A Station Sampling B Station Sampling C Station Sampling D Station Team on Field Objective – Scout Activities – Sampling & Teaser 30 minutes 30 minutes 30 minutes Team on “Ghe” Objective – Sale Activities – Sampling & Sale 30 minutes 10 minutes10 minutes10 minutes How to carry out combined operation : Team on Field ( T.O.F ) will be in 10 minutes ahead of Team on “Ghe” ( T.O.G ) to scout ( Sampling & Teaser ). After T.O.G arrived, T.O.F moved to the next station PREPARATIONS HOW TO SAMPLING PROMOTION GIFTS ACTIVITIE S OVERVIE W
  • 10. 1. MECHANISM TO MAKE COFFEE Step 1 - Boiling water ( 80 C ) Step 2 – Pour water in tank ( 1,5 L ) and take coffee into 5 Vina sachets Step 3 – Stir mix of coffee & water Step 4 – Share it in bottle ( Capacity – 1,5L/bottle ) Step 5 – Chill in Ice Warehouse 30 minutes 3 minutes 30 seconds 20 seconds Step 6 – Put iced coffee bottles into Ice Cooling Box X 5 = 1,5 L = 10 seconds 15 minutes PREPARATION S HOW TO SAMPLING PROMOTION GIFTS ACTIVITIES OVERVIEW
  • 11. 2. THE WAY TO PREPARE FOR SAMPLING KPIs for a activities day  720 consumers/ day : - KPIs /day for a Pb on Field : 180 consumers - KPIs/day for a Pb on “Ghe” : 84 consumers 1 team x 4 Prepare No. Coffee Sachets To Sampling - Quantity : 1 consumer / 100ml mixed coffee  720 consumers x 100ml = 72.000 ml ( 72L) - Mixing Formula : 1 sachet of Vinacafe + 300ml boiled water  To prepare for 72.000 ml mixed coffee /day : 72.000ml / 330ml = 240 sachets / days - No.Coffee Sachets to Sampling ( 30 days ) : 240 sachets/day x 30 = 7.200 sachets * Iced Bottles Specification : - Mixed Coffee after preparing will be measure out a 1.5L bottle ( 1 bottle served to 15 consumers ) - To prepare for HR on field : 12 iced bottles/Pb - To prepare for HR on “Ghe” : 6 iced bottles/Pb PREPARATION S HOW TO SAMPLING PROMOTION GIFTS ACTIVITIES OVERVIEW
  • 12. 3. LOGISTIC 1. VinaCafe Sachets 2. White Plastic Cups 3. Cooler Box 4. Tray 5. 1.5L Bottle 6. Electronic Pot 7. Ice 8. PBs 9. Motor 10.Pure Water 11.Rachet Tie 12.Coffee Assistant 13. Truck 1 2 3 4 5 6 7 8 10 9 11 12 13 PREPARATION S HOW TO SAMPLING PROMOTION GIFTS ACTIVITIES OVERVIEW
  • 13. 1. FLOW OF SAMPLING A team will act with 2 Pbs for a route – 1 on field , 1 on “Ghe”. Pb on field will scout to define sampling area and teaser for “ Ghe Bán Tạp Hóa “ PREPARATIONS HOW TO SAMPLING PROMOTION GIFTS ACTIVITIES OVERVIEW 5:00-5:15 Gather – Take the products 15 minutes • Supervisor take 1 box with 30 cooled bottles in it. • Take other logistics for sampling Sampling & Sale – Team On Ghe 15 minutes • Team On Field in 15 minutes ahead of Team on “Ghe” ( T.O.G ) to sampling & gather target consumers Scout at the 1st station – Team On Field 5:15-5:30 30 minutes 5:30-5:45 • Team On “ Ghe” arrived and sale with promotion gifts in 1st station • Team On Field move to the next station Transportation to next – Team On Field Scout at the 2st station – Team On Field 15 minutes • Team On Field in 15 minutes ahead of Team on “Ghe” ( T.O.G ) to sampling & gather target consumers 5:45-6:15 Transportation 15 minutes • All team reach the 1st station • Team On “Ghe” sampling & sale on route • Team On Field scout to sampling and teasear 6:15-6:30
  • 14. 2. HOW TO SERVE CONSUMERS Xin chào anh,chị. Step 1 – Greeting Consumers Hiện VinaCafe tụi em đang có chương trình Dùng Thử và Khuyến Mãi cho cà phê hòa tan Step 2 – Introduce Vinacafe & Promotion Anh/Chị dùng thử 1 ly nhé ! Step 3 – Invite Sampling Step 4 – Link to Sale Mình mua 4 gói được tặng 1. Mua gói lớn được tặng ... Anh/Chị mua dùng thử ? SAY THANKS AND FINISH TALK PREPARATIONS HOW TO SAMPLING PROMOTION GIFTS ACTIVITIES OVERVIEW
  • 15. Pour sample into cups Bring out & serve Change the tray • Clean the booth • Product Display • Supervisor + PB take out the cups, put the ice into, pour coffee • PB put the cups onto tray, bring into the station and serve Change the tray 180 seconds45 seconds 30 seconds Put cups on tray • 10 cups on tray 10 seconds 1 sup + 1 PB PB Serve 20 people per 4 minutes in the “rush hour” of the location 3. DETAILED SERVING FLOW PREPARATIONS HOW TO SAMPLING PROMOTION GIFTS ACTIVITIES OVERVIEW
  • 16. • By our estimates ( Capacity, Experiences ), we propose the value of promotion gifts for BUY PACK GET GIFT : ~ 10k/gift • We can take full advantage of Masan’s Products to make equivalent gifts BUY 4 GET 1 BUY PACK GET GIFT PROMOTION Suggest 1 – KOKOMI Noodle Price : 3k/noodle Specification : Article of daily necessity Promotion : Buy Pack Get 3 Kokomi Suggest 2 – Nam Ngư Đệ Nhị Price : 16.5 k/bottle Specification : Necessary item for rural Promotion : Buy Pack Get 1 Bottle Objective - Support to Sale PREPARATIONS HOW TO SAMPLING PROMOTION GIFTS ACTIVITIES OVERVIEW
  • 17. EXECUTION PLAN 1. ROUTE MAP 2. FLOW OF ACTIVITIES DAY 3. SAMPLING TEAM 4. LOCATION & HR RECRUITMENT 5. TRAINING & REHEARSAL HR 6. HR MANAGEMENT
  • 18. STT Kênh Số Ngày chạy/ Kênh Tổng ngày chạy Số lượng team Số lượng nhân sự sampli ng/ team Total nhân sự Capacity 1 nhân sự/ 1h Thời gian làm việc Số lượng giờ làm Reach /điểm / ngày/tea m Total reach APRIL MAY 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun Mon Tue Web Thu Fri Sat Sun 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 1 Team trên bờ 1 30 4 1 4 15 5h00 - 17h00 12 720 21,600 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 2 Team dưới ghe 1 30 4 1 4 7 5h00 - 17h00 12 336 10,080 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 T.1 + 2 + 3 + 4 TỔNG 720 31,680 1. ROUTE MAP
  • 19. 2. FLOW OF ACTIVITIES DAY 20h00 21h00 04h00 Make coffee and share in bottle Bottled & iced 05h00 Distribute to PBs 05h30 Moving Follow “ Ghe Bán Hàng Tạp Hóa “ to sampling & link to sale 12h00 13h00 Rest 14h00 17h00 Follow “ Ghe Bán Hàng Tạp Hóa “ to sampling & link to sale Preparing Process Delivery Sampling & Sale Sampling & Sale
  • 20. PM Ass1 Team 1 Team 2 Asst 2 Team 3 Team 4 * Note : Each team have 2 PB ( 1 for On field, 1 for on “ghe” ) Kinds of Report - Sales Report (Daily and Total). - HR Evaluation Report. - Activation photos. - Final report. 3. SAMPLING TEAM
  • 21. HR Team will survey sampling area and define “Ghe Bán Tạp Hóa” in sampling area 4. LOCATION & HR RECRUITMENT Deal & Discuss with Owners’ Ghe about their selling route, banner, activation in days ( 23/4 to 31/5 ) Confirm to Oners’ Ghe for coordinating with Pbs on their “ghe” to sampling & sale by handly papers 1 2 3 Check – in Location HR Team will set up route map in location directly by information of Owners’ Ghe & Area on Field 4 HR Team will recruit human resources in local location Standard 5 HR Recruitment Recruitment Local People who get explicit all of route on waterway Relationship widely around sampling area To swim, no motion sick on “Ghe” Have smartphone to contact
  • 22. 5. TRAINING & REHEARSAL HR Choose the place on riverside to training sampling process 1 PBs have to practice skills to be studied well-trained 2 Guide to take photos when sampling 3 Training Sales & Convinient Skills 4
  • 23. 6. HR MANAGEMENT GIFT SAMPLING • From stock: PM to receive from stock/ to load on truck/ to issue document of transfer/ to check upon quantity. • On execution: PM to pass on Sup. Document of transfer required. Each gift = 1 photo taken, • End of activation: Sup transfer quantity to PM. Documents of transfer required. PM to check quantity to match given gifts. • From stock: PM to receive from stock/ to load on truck/ to issue document of transfer/ to check upon quantity. • On execution: PM to transfer to PG/PB. Document of transfer required. Keep pack of sachets to check • End of activation: PG/PB to transfer remaining quantity to PM. Document of transfer required. PM to check quantity of caps. Caps to be sorted daily and noted of quantity and place of activation. PRODUCT MANAGEMENT
  • 24. 6. HR MANAGEMENT REPORT MANAGEMENT DURING ACTIVITIES Keep the packing for checking at the end of the day. Quantity of sampling everyday = 5 cups ( 100ml)/pack
  • 25. Report Form: FORM BÁO CÁO CÔNG VIỆC HÀNG NGÀY STT Ngày / tháng Tuyến đường đi SL Sampling Số lượng hình ảnh SL hàng bán được SL gói café đã dùng Nhân viên thực hiện Giám sát xác nhận 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
  • 26. RISKS SOLUTIONS Can’t reach KPI PGs have to works hard and enthusiastic to attract customers join activation. Gia Hoa’s PM will follow and manage KPI at every activation location. Losing sample products Goods must be handed with delivery records and checked at the end of the day by counting bottle caps. Losing activation gifts Goods must be handed with delivery records Pictures and information of customers have to be taken after receiving gifts. Bad weather Cover booth carefully with plastic canvas Shortage of staffs (quitting job, etc.) Always have backup staffs or working for extra time to make-up KPI. Traffic jam because of activation at industrial zones Previously working with the management team and security team. Activation at public areas ( park, beach, etc.) might have risks of legal checked by Department of Culture and Information. Preparing all legal documents for all team. RISKS & SOLUTIONS
  • 27. BUDGET * Please refer to the attached excel file
  • 28. THANKS FOR YOUR ATTENTION