Bacardi tv advertising campaign

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  • Bacardi tv advertising campaign

    1. 1. BCRI AADA vr in C m a n 0 0 det g a p ig 2 1 is‘F IT T N L AI ’ R OL tn I M y 0 0 I 2dpee ttn C m a nI a Srtg &m l e ttn uo a 21 n rsnaio : a p ig d , t e y I p m naio e a e
    2. 2. ‘F t io ’ C m a n g n a la n a p ig A e d ir tBCRI AADP r1 W a B C R It d f ? at : h t A A D s n so a rP r2 H w A A D cne t te akt at : o B C R Ia ne h m re r ?P r3 W ow wn t t g t at : h e a to a e r ?Part 4: What does ‘Flirtation’ mean?Part 4: The Big IdeaPart 5: S trategy and OperationsP r 6 B dget a d S edu at : u n ch leP r 7 E a a ion a t : v lu tP r 8 Ou lookt t e f t r at : t o h uu e 2
    3. 3. What have we learned las t time? 3
    4. 4. B C R I rn vl s edt b c nid rd A A D ba d a e n e o e o s ee u• … 4
    5. 5. C nu in a o oh s sc lid o sm g l h la a o ias e c• … 5
    6. 6. B C R Io m n a n ut e ru h t a e l e A A D c m u ict m s b bo g to n we l io v• … 6
    7. 7. T re a d n e fte rn ag t u ie csith ba d• … 7
    8. 8. What does ‘Flirtation’ mean? 8
    9. 9. I j tlin – n s in s t c e ! t u ftg o t g at h d ’s s ir r a 9S uc: G o pN m h n ugC nu A ; T e yo g o W h s 0 0 o re ru y p e b r o sl G h Tp l y f ise 2 1 t o
    10. 10. I j tlin – n s in s t c e ! t u ftg o t g at h d ’s s ir r a 10S uc: G o pN m h n ugC nu A ; T e yo g o W h s 0 0 o re ru y p e b r o sl G h Tp l y f ise 2 1 t o
    11. 11. The Big Idea 11
    12. 12. + ‘Flirtation’ =
    13. 13. + ‘Flirtation’ =F t it fvus l wh l o r ir a 13
    14. 14. W a is fvu? ht al o r a c ategory of things dis tinguis hed by eneral atmos phere s ome of a plac e or c harac teris tic s or s ituation and the quality. effec ts it has on people.he tas te experienc e in the mouth. 14
    15. 15. F t it fvus l wh l o r ir aBAC ARDI Flavoured Rums Flirting• F vus l or a • D f e tye o wm n ifrn t s f o e e p• M in / ix r ix g M t e u • V rtn/ h n e aiaio c a g• C ct s o k il a • D f e tye o ftg ifrn t s fir e p lin• Fus rit • D f e t m tn /elg ifrn e oio s f in e e• V rtn aiaio • D f e t iru s n e ifrn cc m t cs e a• Coe h ic • D f e t nirn e t ifrn e vo m ns e• Ts at e • D f e t es s a g s ifrn id a / t t ie e re• Fa rn rga t • Fa rn rga t 15 15
    16. 16. S trategy and Operations 16
    17. 17. ‘F t io ’ s r la n t y ir t o• G o po f n s h te rsn te ag t u ie cs ru f ie d ta rpee th t e a d n e r r• ‘Pe p B y’, ‘B y wle osa da ah l ’ rp y os os il B y’ n ‘B c e r b o• V r u c aat s e rsn vr u wy o te ig tftg/ aio s aio s h rc r rpee taio s as fh ‘r h’ lin vr u e ir fvus l or a• Sic o l t h iq e le f e e n u if c  T e rc g is te sl s rrn s te ru h y eo n e h m e e o f d in h go p v ie  T la o th c aat s n d c vrh irl o rftg/ rk a b u te h rc r a d isoe te fvu (ir k e a lin din)  Cet a ine rt cm a n n a vr e h ‘ft trs ra n t a d a p ig a d det te l s ie‘ e g e is ir o in iv u l a din h go p d id ay n te ru l 17
    18. 18. C harac ters 18
    19. 19. - Oli - - Sam - - Josh -- Luke - - Archie - - Jack -
    20. 20. - Oli - - Sam - - Josh -Oi, S ma dJ s – T e rp y os l a n oh h Pe p B y• E motional C ore Values : W l e g o e n s, f t ye j m n e- in , p n es a a , n y e t lb ns o• How do they flirt? M k c m l e t m k a ir me n f lo d ae o p ns ae g l ila d e g o im , s e• Repres enting the BAC ARDI Brand values : Fie d h / o ia il rn sip S c bit y 20
    21. 21. - Oli - - Sam - - Josh -Oi, S ma dJ s – T e rp y os l a n oh h Pe p B y Fie d h rn sip S c bit o ia ily 21
    22. 22. - Oli - - Sam - - Josh -Oi te a whte l ’, lh ‘m n it h p n a S mte e tm n le a h ‘g nl a ’ iks e J s ‘te rt b ya oh h pe y o’ l t lyucna as o n o o a l y cut n w t l k o da dm k oo g o n ae o te ir ko h a te h g l n w im s h sh t bin eeyn im o rg vr e o oh r f lo d wl n w tese g o , e ko e l s eter J s t e a we at oh a s h . ktg te. Oi le t tlo e r liks o e h l f h p r a e t me e o is em n n s ilh r m r h n s a dn trl oe o et n a aueeyn ta h d en vr e h t e o s’t o t e a e xda po c a s rl e p rah k a a po c t ftgwh p rah o lin it irh v a ir ie db cue ae g l n ea s f r t m s tin s l o oth g inif e g l J s d en se ir. oh o s’t e it sh ’s o b s, b t is e to uy u h in l in tk gt g l c d g a in o ir. u l s a ftg it j th wy slin , su te a ir sm t ko h s lan a s n w e t h s’t e il H ’s las h o e h e a y te n te w h isT ea ie a l e e . h l s lo d lvg t vr is ra g l a o oe h dem ir h t t oh r c m t f a v e tes o e o o dic r h a dh m t t e im n is a s a e km vdt Fa c o a oe o rn e n a dte cn rs h t n h y a t t im o u a vna e fh . da t o tis gf h np cm n.a io l e e t s a b tee e h r.
    23. 23. L k a dAc ie B y wle os ue n rh – os il B y b • E motional C ore Values : C r syS o t eyF n Cetit uioit p na it u , ra y , n , iv • How do they flirt? M k a ira g , le op y n e t t ae g l u h ik t l a d ne a l a r in- Luke - • Repres ents the BAC ARDI Brand values : Fie d h / uto Le rn sip L s f if r- Archie - 23
    24. 24. L k a dAc ie B y wle os ue n rh – os il B y b- Luke - Fie d h rn sip L sf l uto if re- Archie -
    25. 25. L k a dAc ie B y wle os ue n rh – os il B y b L k ‘ te a m yo e Ac ie p r e in ue h cl it f n rh ’s at r a ’ t n cim . K o nf h srat sne f u o r r e n w o is acs e s o h m u, r ic le t m ks ir l g wh is rz s rs iks o ae g l a h it h cay t ie. s u o Awy u f aa g a dd en m dm k ga las p o l h n o s’t in ain r u- Luke - f lf im e. o o h sl o f Ac ie T e o e’ h t e eey o e t s rh ‘ h J kr e a s vr m m n a it k c m sY ucn las e o Ac ie obin o e. o a a y rl n rh t rg w y f a dg m s t te ru . H se ftg u n a e ino h go p e e’slin n ir a p y g o e t e te h ey p rah s l in , f n a s h c ek a po c a t k a dte ir l e . H ’su o s rs h h n h g l o it e flft ie wic s v l o a as rv e g o e t t m n. l y poid s o d ne a e t w r in- Archie -
    26. 26. Jc – T e a h lak h B c e r o • E motional C ore Values : R kt in , A tn m, I p l it R b l n is- a g uo o y m u ivy e eio k s , l • How does he flirt? V r c am g g aoie t a df wr ey h r in , o lrne n o ad d r • Repres ents the BAC ARDI Brand values L t S ir / pim m a p it O t is in - Jack - 26
    27. 27. Jc – T e a h lak h B c e r o L t s ir ain p it O t is pim m - Jack - 27
    28. 28. Jc – T e a h lak h B c e r o • E motional C ore Values : R kt in , A tn m, I p l it R b l n is- a g uo o y m u ivy e eio k s , l • How does he flirt? V r c am g g aoie t a df wr ey h r in , o lrne n o ad d r • Repres ents the BAC ARDI Brand values L t S ir / pim m a p it O t is in Jc ‘tea ’ if e e’s o e in ak h l d h se sm t g h h le, h wn s pu th g t itL e t eiks e o ’t t nile e . iks o o s tin o h sl s b o a td a dko s h k f im e a a it f s , n n w f u h w oww h l ie. E j s n h o t it o t o tea s n y a ig t u wh d o tea sb t n y a ig t u whtea ie h l , u e j s n h o t it h l s d o d m r. R rlh s s a y ir ie d oe ae a a t d g l n , y e f r b th t a oite h ee. u ta ’s p siv in is ys - Jack - 28
    29. 29. Implementation 29
    30. 30. Siloc m … tt o e lBCRI AADP r 1 : W a B CA DI sa dsf ? at h t A R t n orP r 2 H B CA DI ca en ert e ma k ? a t : ow A R n t h r etP r 3 W o we wa t t t r ? at : h n o a getP r 4 W a does‘F t t ’ mea ? at : h t lira ion nP r 4 T e B Idea a t : h igP r 5 Sr t a t : t a egy a d Oper t s n a ionP r6 B d e a dS h d l at : u g t n c e u eP r7 E a a n at : vl t u ioP r8 O to t te uue at : ul k o h f r o t 30
    31. 31. T a k f yu a e tn h nso o r t nio r t
    32. 32. B cu akp
    33. 33. Oli(ver) • E motional C ore Values W l e g o e n s, f t ye j m n e- in , p n es a a , n y e t lb ns o • How does he flirt? M ks o p e t m ks g lme ae c m l ns ae a ir il im , s • Repres ents the BAC ARDI Brand values : Fie d h / o ia il rn sip S c bit y Oi te a whte l ’, yucn lh ‘m n it h p n o a a a as o n o h t bin eeyn l y c u t n im o rg vr e w o tg te. Oi le t tlvr n ta o e r liks o e eey e h t h l o h d en h v a ir ie db cue e o s’t ae g l n ea s fr h ’s o b s, b t is a s n w e e to uy u h m t ko he s lan g t vr is ra g l a t h s’t o oe h dem ir h t il t m vdt Fa c o a ah n oe o rn e n f io s p cm n. l e et a 33
    34. 34. S am(uel) • E motional C ore Values W l e g o e n s, f t ye j m n e- in , p n es a a , n y e t lb ns o • How does he flirt? M ks o p e t m ks g lme ae c m l ns ae a ir il im , s • Repres ents the BAC ARDI Brand values : Fie d h / o ia il rn sip S c bit y S mte e tm n le t l k o d a h ‘g nl a ’ iks oo g o e o a dm k oh r f lo d wl n w n ae tese g o , e ko e l f h p r a e t me e ae a o is em n n s ilh t s r k rl e a po c t m s tin s l e xd p rah o oth g inif a e in l in tk gt g l H ’s las c d g a in o ir. e a y u l s w te n te tes o e of a v e h o e h oh r c m t o dic r a dte cn rs h t b tee n h y a t t im o e h r. u 34
    35. 35. J os h • E motional C ore Values W l e g o e n s, f t ye j m n e- in , p n es a a , n y e t lb ns o • How does he flirt? M ks o p e t m ks g lme ae c m l ns ae a ir il im , s • Repres ents the BAC ARDI Brand values : Fie d h / o ia il rn sip S c bit y J s ‘te rt b ya te ir ko oh h pe y o’ lh g l n w t l s h a te we er J s t e a im s h s et at oh a s h . k m r h n s a dn trlp rah o oe o et n a aa po c t u ftgwhg l J s d en se a lin it ir. oh o s’t e it s ir s ftg it j th wy e . T ea ie lin , su te a h is h l s ir s d a l e ima dh m t t e lo h n is a s a lv e k a vna e fh . da t o tis g 35
    36. 36. Arc hie • E motional C ore Values : C r syS o t eyF n Cetit uioit p na it u , ra y , n , iv • How does he flirt? M ks g l u h le t p y n e t t ae a ira g , iks o l a d ne a l a r in • Repres ents the BAC ARDI Brand values : Fie d h / uto Le rn sip L s f if r Ac ie T e o e’ h t e eey rh ‘ h J kr e a s vr k m m n a it o e. Y u a a as o e t s c m s o cn l y w rlo Ac ie obin f a dg m s e n rh t rg u n a e y n inote ru . H se ftga t h go p e e’slin s ir p y g o e t e te h ey l in , f n a s h c ek a t k a po c a dte ir l e . H ’su p rah n h g l o it e fl s v l o s rs h ha as rv e g o ft ie wic l y poid s o d o w e t t m n. ne a e t r in 36
    37. 37. Luke • E motional C ore Values : C r syS o t eyF n Cetit uioit p na it u , ra y , n , iv • How does he flirt? M ks g l u h le t p y n e t t ae a ira g , iks o l a d ne a l a r in • Repres ents the BAC ARDI Brand values : Fie d h / uto Le rn sip L s f if r L k ‘ te a m yo e Ac ie ue h cl it f n rh ’s a ’ t p r e incim . K o nf h at r r e n w o is n r srat sne f u o rle t acs e s o h m u, iks o ic m ks ir l g whh cay trs ae g l a h it is rz s ie. s u o Awy u f aa g a dd en m d las p o l h n o s’t in r u m k ga o lf im e. ain f o h sl o f 37
    38. 38. J ac k • E motional C ore Values : R kt in , A tn m, I p l it R b l n is- a g uo o y m u ivy e eio k s , l • How does he flirt? V r c am g g aoie t a df wr ey h r in , o lrne n o ad d r • Repres ents the BAC ARDI Brand values L t S ir / pim m a p it O t is in Jc ‘tea ’ if e e’s o e in ak h l d h se sm t g h h le, h wn s pu th g t it eiks e o ’t t nile e . o s L e t tin o h sl s b o a iks o h k f im e a a it f f s d a dko s o t ww h t , n n w h w o o te u l ie. E j s n h o t it tea s a s n y a ig t u wh h l , d o d b t n y a ig t u wh h l ie u e j s n h o t it tea s o d L t s ir ain p it m r. R rlh s s a y ir ie d oe ae a a t d g l n , y e fr O t is pim m b th t a oite h ee. u ta ’s p siv in is ys 38

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