Zooe presentation

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Zooe presentation

  1. 1. Your  personal  zoo  guide     ZOOE  
  2. 2. Problem   •  Hard  to  navigate  within  a  Zoo.  People   s<ll  use  paper  maps  and  signs.  People   don't  know  where  they've  been   already  and  where  to  go  next   •  Informa<on  is  scaDered.  Each  animal   habitat  contains  a  sign  with   informa<on  about  the  animal.  People   don't  have  access  to  this  informa<on   without  standing  in  front  of  the  signs.  
  3. 3. Solu<on   Smartphone  app  that:       – helps  to  navigate  people  in  the   Zoo   – provides  animal  habitat  and   facility  informa<on   – is  educa<onal  and  social  
  4. 4. Market  Opportunity   •  +1500  Zoos  worldwide   •  175  million  visitors  each  year   •  Billion  dollar  market  
  5. 5. Strategy   •  2013  launch  with  1  zoo   •  End  2014  with  50  big  zoos  worldwide   – 150.000  unique  downloads   •  Partner  with  all  zoos  to  promote  app   •  iOS  (iPhone  +  iPad)  first   •  Android  January  2015  
  6. 6. Partnerships   Create  mutual  beneficial  partnerships  with  all  zoos       Benefits  zoo:    -­‐  Dona<ons    -­‐  Providing  visitors  with  extra  service  without  any  costs    -­‐  Get  insight  into  sta<s<cs  about  visitor  behavior        and  interests  (such  as  movement  heat  maps)    -­‐  Addi<onal  customer  channel         Our  benefits:    -­‐  Reference  app  on  zoo  website    -­‐  Reference  app  in  the  zoo  on  flyers  
  7. 7. Prague  Zoo   We  want  to  create  our  first  partnership  with  the   Prague  zoo  and  have  it  as  our  first  zoo  in  the   app.   Addi<onal  benefits:    -­‐  Influen<al  during  the  development    -­‐  Be  the  first  to  par<cipate  in  a  project  with   cu^ng  edge  technology  
  8. 8. Team   Lammert  Westerhoff   Co-­‐Founder,  Development  Director   -­‐  Co-­‐Founder  Stylbar,  LLC   -­‐  Lead  Developer  at  Infor  Global  Solu9ons   Vladimír  Korbel   Co-­‐Founder,  Business  Development  Director   -­‐  Owner  KORBEL  MEDIA,  s.r.o.  (Ltd.)   -­‐  Business  Analyst  -­‐  UX/UI  Designer            at  Infor  Global  Solu9ons  
  9. 9. Product  
  10. 10. Naviga<on   •  Display  current  loca<on   •  Track  route   •  Get  direc<ons    
  11. 11. Habitats   •  At  a  habitat,  people  can:   •  Get  informa<on  and  facts  about  the  animals   •  Give  and  see  ra<ngs  and  comments   •  Take  pictures  and  share  on  social  media   •  Donate  to  the  animal,  which  goes  to  the  zoo  
  12. 12. Augmented  reality   •  Display  informa<on   and  direc<ons  on  real   objects  
  13. 13. Quiz   People  can  play  an  educa<onal  quiz.  When     standing  near  to  an  animal  habitat,  they  will  be     presented  with  the  ques<on.   –  E.g.  Do  female  elephants  have  tusks?  Yes  or  No?   •  Great  for  discovery.  People  will  be  curious  which     ques<on  they  will  get  at  the  next  habitat.   •  Great  for  families.  Parents  can  ask  the  ques<ons     to  their  kids.   •  Aimed  to  educate  people  
  14. 14. Future   •  Heat  maps   •  Audio  tours   •  Facility  rou<ng      Possibili<es  are  endless!  
  15. 15. Mone<za<on   •  In  App  Purchases   •  Ticket  Sales  Commission   •  Retail  adver<sement   •  Dona<ons  (for  Zoos)  
  16. 16. In  App  Purchases   •  Users  can  download  app  for  free   –  Limited  func<onality   •  Basic  zoo  informa<on   •  Map  with  current  loca<on   •  Dona<ons   •  Buy  full  zoo  map  for  $0.99   –  Tracking  and  rou<ng  on  map   –  Facility  informa<on  +  facility  ranking   –  Heat  maps   –  Augmented  reality   •  Audio  Tours  
  17. 17. Commission   •  We  want  users  to  buy  zoo  <ckets  through  the   app   – Depends  on  technical  infrastructure  of  zoo   – Commission  depends  on  zoo  
  18. 18. Adver<sement   •  Allow  retail  businesses  of  zoo  to  adver<se   –  Food  &  drinks   –  Souvenirs   •  Loca<ons  based  push  no<fica<on   –  “Thirsty?  You're  near  the  restaurant  of  the   african  pavilion.  Get  a  10%  discount  on  all   drinks!”   –  “Fancy  a  souvenir?  Get  a  t-­‐shirt  for  only  $10  at   the  souvenir  shop  near  the  lookout  tower”  
  19. 19. Dona<ons   •  Users  can  donate  directly  to  the  zoo   – NOT  through  In  App  Purchases  (we  don't  want   Apple  to  take  30%)   – Method  of  dona<on  depends  on  the  zoo   •  SMS  dona<ons   •  Through  web   •  Display  to  user  how  to  donate  
  20. 20. Projec<ons   Number  of  Zoos     Total  Downloads   Worldwide   2014   50   150.000   2015   150   1.500.000  
  21. 21. Thanks  for  your  aDen<on.  

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