Augeo explained in few slides

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Augeo explained in few slides

  1. 1. AUGEO - CONCEPT BRIEF
  2. 2. The Problem According to OgilvyAction survey:  70% of all purchasing decisions are made in store  1 in 10 shoppers will switch brands inside the store  41% of adults have made an unplanned purchase after hearing an in-store audio  In-store advertising has created lifts between 3%-21% independent of price
  3. 3. And here is how a standard shelf looks like in the moment. Visually polluted!
  4. 4. Solution We offer: A marketer that advertises to every customer A motion detection electronic device that issues a sound advertisement when a customer is in its range Can be placed virtually everywhere Affecting the customer in the place of purchase in the moment of decision making
  5. 5. Augeo Alpha Augeo Alpha is the basic solution for in-store marketing that our company offers Infrared motion detection – 3 meters  Plays MP3 and WMA sound files  Works on a Li-Ion battery or directly linked to the electricity network  Sound messages transferred through a microSD memory card  Flexible mounting  Dimensions – 122x84x36mm  Market tests have shown an average increase of product’s sales of 10% after the use of Augeo Alpha
  6. 6. Augeo Beta Augeo Beta is our end-to-end solution for in-store marketing      Available in February!   Infrared motion detection – 3 m Plays MP3 and WMA sound files Customer traffic data gathering Message transfer and daily statistics through the Augeo service web-platform M2M device with a GSM modem Automatic volume adjustment Dimensions 163x112x48mm
  7. 7. Augeo service web-platform Every Augeo device is connected to our Web platform from where our clients can:    Change the advertisement broadcasted on every single device Review the traffic data and other statistics about the devices’ performance Control their Augeo devices
  8. 8. Value The consumer Information about promotions and good deals Our clients  Increased sales – approx. 10%  Increased brand awareness  New communication and marketing media using the unpolluted sound medium  Location based targeting  Information about the customers’ footfall (for Augeo Beta)
  9. 9. Additional    We hold a patent for an utility model from the Bulgarian Patent Office We are the only company on the market that offers such a product We have performed market tests in Bulgaria and Serbia, that have given the following results:  No customer or staff complaints for the devices to be intrusive or annoying  Average increase of product sales – 10%
  10. 10. Our offer Our offer is as simple as this Rent our equipment, Install on your premises and Sell the service to the brands No investment needed. Rent against a monthly service fee!

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