13 Apr 2011, Bucharest
Piata actuala
Utilizarea InternetuluiSursa: ITU40
Utilizarea InternetuluiSursa: ITU41
Utilizarea InternetuluiSursa: ITU42
Utilizarea InternetuluiSursa: ITU43
Carduri bancare                  Carduri     Carduri        An                  Valide      Active     SEP 2010   12,580,6...
Plati online             An      Volum €        Tranzactii            2009    92.6 mil €       1.24 mil            2010   ...
Online vs offline                                                                        25%  25.00%                      ...
OTA success factors
OTA succes factors     Tehnologie    Web design      Content      Usability     Promovare      Analiza                    ...
Promovare49
Promovare50
Promovare Facebook in Romania 3.206.440             14.94%         43.94% utilizatori in Romania % populatie   % internaut...
PromovareSursa:facebrands.ro 52
Usability Motive pentru abandonul procesului de cumparareSursa: Nielsen Norman Group Usability Survey 2009 53
Content54
Travelport online conference 2
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Travelport online conference 2

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Prezentare Travelport Online Conference. Vlad Dobrutchi.

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Travelport online conference 2

  1. 1. 13 Apr 2011, Bucharest
  2. 2. Piata actuala
  3. 3. Utilizarea InternetuluiSursa: ITU40
  4. 4. Utilizarea InternetuluiSursa: ITU41
  5. 5. Utilizarea InternetuluiSursa: ITU42
  6. 6. Utilizarea InternetuluiSursa: ITU43
  7. 7. Carduri bancare Carduri Carduri An Valide Active SEP 2010 12,580,639 11,089,118Sursa: BNR44
  8. 8. Plati online An Volum € Tranzactii 2009 92.6 mil € 1.24 mil 2010 127.8 mil € 2.26 mil 2009 - 2010 38 % 82 %Sursa:ePayment Volum € Tranzactii 45
  9. 9. Online vs offline 25% 25.00% 23% 21% 20.00% 15.00% 2009 10.00% 2010 5.11% 5.00% 2.20% 0.00% Romania France Germany UKEstimari Travelport. Doar pentru bilete de avion emise prin agentii online.Nu include vanzarile online prin site-urile companiilie aeriene. 46
  10. 10. OTA success factors
  11. 11. OTA succes factors Tehnologie Web design Content Usability Promovare Analiza Suport Fidelizare Cross-selling Clienti48
  12. 12. Promovare49
  13. 13. Promovare50
  14. 14. Promovare Facebook in Romania 3.206.440 14.94% 43.94% utilizatori in Romania % populatie % internautiSursa:facebrands.ro 51
  15. 15. PromovareSursa:facebrands.ro 52
  16. 16. Usability Motive pentru abandonul procesului de cumparareSursa: Nielsen Norman Group Usability Survey 2009 53
  17. 17. Content54

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