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GALAXY
You conquered farms, then cities and theunderworld......                             Now....Rule the GALAXY!!!!!          ...
Concept We are creating a platform called galaxy with star galore. User can buy    these stars and names it after their l...
Infrastructure and Technology We will use Java and Oracle to build this platform,  Light flash can also be used. We will ...
Revenue generationRevenue will come from four sources Level 1 customer (Star owners) -These will be acquired  directly by...
Marketing We will carefully choose our marketing strategy using  viral marketing, internet marketing and later on  buying...
Unique selling proposition We will position our marketing effort around emotional quotient and  pride themes. Idea is eve...
Future roadmap We plan to develop this solution in a phased manner; slowly we can add more functionality to existing fram...
Key Resources Budget will be needed to construct infrastructure of this platform, hire a technology company to develop pr...
Business Model Business Model and Financial Projection  including Return on Capital invested (please refer  to detail sli...
Business ProjectionsParticulars                   Q1             Q2           Q3            Q4            Q5            Q6...
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Technology Entrepreneurship Venture Lab 2012_Starbust Galaxy

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Technology Entrepreneurship Venture Lab 2012_Starbust Galaxy

  1. 1. GALAXY
  2. 2. You conquered farms, then cities and theunderworld...... Now....Rule the GALAXY!!!!! In memory of your loved one create a universe that you want him to go to..For $199.99 - buy and dedicate a star to your loved one ,“because few things are above the price tag” Let the galaxy get built around it Build planets!!! moons!!!!! develop resources!!!! “A constellation for your loved ones...a universe of your own” By Hemant gai and Sagar
  3. 3. Concept We are creating a platform called galaxy with star galore. User can buy these stars and names it after their loved ones especially those who are no more and want to dedicate a star to them. These stars can be linked together to form constellation using bridges on our user interface. User will be treated as a level 1 customer of this platform who owns the space of a particular star. We will help launching various recreational services like games and other applications for each of these stars. User can sell these services by marketing them to new individuals. User will be free to collect revenue from these individuals but will have to share royalty fee with platform management. Further star owner can build 3D Malls on its space and sublease space further to various companies like Levis jeans to sell Merchandise. By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
  4. 4. Infrastructure and Technology We will use Java and Oracle to build this platform, Light flash can also be used. We will buy Linux hosting space to build this platform. Location of star can be visible using any “Astro app” like Google Sky. By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
  5. 5. Revenue generationRevenue will come from four sources Level 1 customer (Star owners) -These will be acquired directly by management of Galaxy platform Level 2 customers, these will be acquired by star owners, star owner has to share royalty fee for each customer with management of Galaxy platform Advertising revenue- Using our user interface we will market advertising space to various companies. If star owner decides to sublease the space, for example there may be a situation where star owner builds 3D Malls on its space and sublease the space in mall to various companies who can sell merchandise. By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
  6. 6. Marketing We will carefully choose our marketing strategy using viral marketing, internet marketing and later on buying TV advertisement. Print T-shirt, bands, etc with the location and name of the star We have lot of out of box techniques which can be applied to make it successful. By Neeraj Umarjikar, Divya Shridhar Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
  7. 7. Unique selling proposition We will position our marketing effort around emotional quotient and pride themes. Idea is everybody has a feeling of love towards there close ones so a high emotional quotient is involved and secondly it is a matter of pride to own a star on galaxy platform. This is matter of mental satisfaction also. We can bring in high profile individuals, corporate etc. to own a star:  Beauty Pageants , Grammy winners, Oscar winners get a star named after them.  Corporate can name a star after their star employee, retirement, long service, etc  Educational institutions can have Star named after academic achievers  Government can have star named after presidents, eminent personalities, etc We have a technology patent in mind for this platform which we would like to discuss with interested funding sources in person. By Neeraj Umarjikar, Divya Shridhar Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
  8. 8. Future roadmap We plan to develop this solution in a phased manner; slowly we can add more functionality to existing framework. By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
  9. 9. Key Resources Budget will be needed to construct infrastructure of this platform, hire a technology company to develop product and a part of budget will go in marketing efforts for this platform. By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
  10. 10. Business Model Business Model and Financial Projection including Return on Capital invested (please refer to detail slides) Total cost to start project= $47,000 Payback period=1.84 years Average ROCE for 2 years=54% By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
  11. 11. Business ProjectionsParticulars Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 TotalStar Ownership Fees 3,000 4,000 6,000 7,875 3,750 4,125 2,750 3,000 34,500Royalty revenue 54 153 325 576 836 1,161 1,560 2,076 6,741Advertisement Revenue 1,000 2,500 5,000 5,000 6,500 8,450 10,985 14,281 53,716Total Revenue 4,054 6,653 11,325 13,451 11,086 13,736 15,295 19,356 94,957Direct ExpensesWebsite Maintenance Charges 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 40,000Server Maintenance 500 500 500 500 500 500 500 500 4,000Total Direct Cost 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 44,000Contribution (1,446) 1,153 5,825 7,951 5,586 8,236 9,795 13,856 50,957Pay back Period 1.84 YearsAverage ROCE for 2 years 54% By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan

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