Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Crossborder Placement       Marketing
Hypothesis• Capture of US markets by Indian IT companies• Discussion on will this outsourcing/offshoring  trend continue f...
Experiments• Segregation of Indian IT companies into two  sector, big IT companies and med size IT  companies• Mixture of ...
Results• Marketing of niche skill set of highly qualified  Americans mostly middle age and in late 50s  to Indian companie...
New Hypothesis• Strengthening of original idea and business  dynamics• Changes in terms of offerings, revenue model  and n...
Upcoming SlideShare
Loading in …5
×

Crossborder placement marketing

311 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Crossborder placement marketing

  1. 1. Crossborder Placement Marketing
  2. 2. Hypothesis• Capture of US markets by Indian IT companies• Discussion on will this outsourcing/offshoring trend continue for ever• What next for Indian IT companies
  3. 3. Experiments• Segregation of Indian IT companies into two sector, big IT companies and med size IT companies• Mixture of open and close ended questionnaire.• Thinking which goes into designing questionnaire• Verifying Random sample
  4. 4. Results• Marketing of niche skill set of highly qualified Americans mostly middle age and in late 50s to Indian companies.• Pilot project to open vocational training institute• Suggestion of speaking to US government as stakeholder to raise grant money• Tweaking and holistic improvement in business idea
  5. 5. New Hypothesis• Strengthening of original idea and business dynamics• Changes in terms of offerings, revenue model and new pilot project.

×