Most of the panel expressed a keen interest in outsourcing telemarketing due to the seasonality, the difficult to scale and that there can be disruption caused within their own teams.
Vizion survey results share
TODAY’S LEADGENERATIONCHALLENGE – SURVEY2012
The Survey - Background Sales and marketing teams are faced with delivering more with smaller budget and in many cases with with less resources. How do you as a sales or marketing professional rise to the challenge of increasing volume and improving the quality of leads for sales and channel functions?
The Results We asked 200 sales, marketing and channel directors about their lead generation activities and challenges Just over 50% of the respondents are marketing professionals The survey sample covers the EMEA region and North America
The Most Successful Lead GenMethod? Events still comes out Options % top, despite questions Response around ROI Events 33% Telemarketing is still Telemarketing 29% high on everyone’s Web 14% agenda at 28.6% Email Marketing 14% Advertising and DM Social Media 5% share the bottom rung PR 5% with 0% DM 0% Advertising 0%
Outsourcing Lead GenerationOptions % Response Telemarketing, PRTelemarketing 62% and Events are thePR 43% most popular itemsEvents 29% to outsourceEmail Marketing 19%Web 19% But, you differentiateDirect Mail 10% telemarketing fromAdvertising 10% inside salesWe do not outsource 10%
You said…Telemarketing Inside Sales Is the qualification of Drives sales qualified enquiries leads through pipeline Is easier to outsource due to seasonal peaks/troughs 30%+ of you have Difficulties in scaling up inside sales teams in- quickly house (and prefer it that Should be priced based on way) results and work completed 25% say you recently NOT pricing per day/per resource outsourced the function
Cost per lead? We asked what you would expect the overall cost of delivering a sales qualified lead to be. With C-level leads costing more to generate and qualify, before Option % Response handing over to sales $200-$400 24% $400-$600 57% $600-$800 19% More than $800 1%
In summary Lead generation is still a challenge, despite the changing marketing landscape Achieving quality and cost effectiveness (showing) ROI is a key concern You require flexibility, SLAs and results from your outsourced telemarketing and inside sales functions
More Information Blog: www.vizioneurope.com/ news @GCurmeVizion www.vizioneurope.comTry out our new onlineROI calculator to see howwe can help you delivermore
About Vizion Vizion specialises in building and managing sales and business development teams in the European market. We are results driven, with one key objective for your business – to increase sales pipeline and therefore deliver increased revenue. Our team is built up of expert sales professionals and our management team brings over 25 years experience working with B2B technology companies globally. We deliver improved sales effectiveness, reduced sales cycles, increased sales pipeline and increased revenue.