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The Power of Online Charity Auctions


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The days of the in-home mailer are over. Charity innovators are combining e-commerce, pop culture, and the newest technology to transform online consumers into avid social good supporters and help nonprofits thrive. Coppy Holzman, CEO and co-founder of leading charity auction site Charitybuzz, will speak about ways nonprofits can use the power of the internet to raise funds, including year-round luxury online charity auctions and best practices for engaging supporters online. This is sure to be a dynamic discussion on innovative online fundraising and what's coming next in philanthropy.

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The Power of Online Charity Auctions

  1. 1. Webinar: Discover thepower of Online Auctions
  2. 2. About VivanistaHigh quality Training & Tools to help you and your organization raise moremoney.
  3. 3. Guest Expert CoppyHolzman CEO and Co-founder charitybuzz
  4. 4. Discover The PowerOf Online Auctions
  5. 5. What You’ll Learn• Online Auction Benefits• How-to promote most effectively• How-to communicate with bidders and encourage bidding• What role celebrities and luxury brands play• What are best practices post-auction• What are the biggest benefits of using a specialized online charity auction platform
  6. 6. Why are onlineauctions important?
  7. 7. An ImportantFundraising Tool For…
  8. 8. What are the benefitsto online Auctions Vs. Live Auctions?
  9. 9. Benefits• Raise Awareness• Increase Revenue• Less Work
  10. 10. What are the best onlineauction items & how do you find them?
  11. 11. Top Auction Items ’
  12. 12. How do you promote an online auction?
  13. 13. Online Auction Lifecycle
  14. 14. How do you Communicate andEncourage Bidding?
  15. 15. Communication With Bidders• Email Blasts• Bid Widgets• Website Banners• Booklets on site and at events• Media Outlets• Social Media• Personal Phone Calls
  16. 16. Buzz made easy
  17. 17. What role docelebrities and luxury brands play?
  18. 18. Celebrities and luxury brands
  19. 19. What are the best practices post auction?
  20. 20. Best Practices
  21. 21. What are the benefits ofusing a specialized onlinecharity auction platform?
  22. 22. Charity Auction Platform
  23. 23. Example: RFKCenter for Human rights and Justice • • • • • • •
  24. 24. A Look atcharitybuzz
  25. 25. charitybuzz by numbers• Over 3,000 nonprofits• Over 200 brands• 60,000+ registered bidders• Average lot retails in excess of $4,000• Top 1% of household incomes• Bidders in over 110 countries• Raised over $50 million in 5 years
  26. 26. BUZZTestimonial
  27. 27. Questions?
  28. 28. Thank You To Our Friends at For More Information, Please Contact:Ben Erwin, Director of Business Development at 646.998.6165 or 437 5th Avenue, 11th Floor New York, NY 10016
  29. 29. Thank you for Attending! For more information about Vivanista’s training, please visit or contact