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Learn what it takes to take your fundraising to the next level by using microsites for specific campaigns. In this session, Bartlomiej Skorupa, Co-founder and Executive Director of Groundwork Opportunities will share his story of going from e-commerce consulting for Fortune 500 companies to leading a startup nonprofit achieve dynamic growth through the use of personal fundraising campaigns. Whether you are dipping a toe in personalized fundraising or would like to take it to the next level by building your own, Bart will share what he's learned both in the corporate and nonprofit sector that built the most efficient fundraising platforms in the world today.
Specifically, you'll walk away with a clear understanding of how to effectively use microsites for fundraising, where to start with existing services, how to get your community excited about it, and then how to build your own with minimal funding.
- Visualize: Develop your campaigns to have specific, tangible results
- Organize: Structure a hierarchy of all your campaigns to help prioritize and manage your contacts
- MicroSize: Utilize existing microsites to promote these individual efforts (or build your own!)
- CrowdRise: Get your fans and ambassadors excited about your efforts
- Emphasize: Show the impact. Crowdsourcing on microsites work because people see their impact
Bartlomiej holds a BA in Finance from the University of Illinois and has 10 years working experience in management and IT consulting, having worked for both Accenture and Slalom Consulting. Working in various industries, Bartlomiej held numerous management positions in 10+ Fortune 500 companies implementing efficient business practices in the USA and Europe. After a life-changing medical emergency while volunteering in Madagascar, Bartlomiej switched careers into the nonprofit sector by co-founding Groundwork Opportunities, a nonprofit that targets self-sustaining community projects in developing world countries. By leveraging best practices from the corporate sector, Groundwork Opportunities has raised nearly $1M in support over the past three years of existence and impacts over 1,000 people/day in Africa, Asia, and Central/South America.
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