•I learned A LOT. Not only about the industry but
also about myself.
•Had LOTS of FUN. From fancy dress parties and getting to
know the pubs around the office to developing a
creative concept for a campaign, meeting clients or
recording a video for a planning project.
•Worked VERY HARD…If you want to get the best of the
program, forget the 9-5! It’s all about commitment.
•Got to kwon very interesting people
•To know myself better. Identify the things you are
good at and work hard in improving the ones you are
not that great at.
•To discover the type of job I wanted to pursuit. Beware on
this. It’s better to keep an open mentality rather than
narrowing your chances.
•Good things come for those who wait…By this I’m not
suggesting you to stay in the couch waiting for the holly
spirit to grant you a miracle. It won’t happen, believe me I
•Socializing is key…As long as you stay true to who you
are. There’s always people that will be interested in YOU.
Keep looking for them.
•Keep your eyes & ears open at all times. Listen, Learn and
•Real understanding of agency life. Bear in mind that
each agency works differently.
•More Work experience (Placement at other
•A List of contacts
•If you are new to the industry, read the IPA website. You’ll find all
the answers about agencies there (e.g. types, job roles, etc)
• Knowledge comes from everywhere even from an excel sheet.
Don’t dismiss things because they are not your favorite.
•Ask questions. Once you get used to do it, asking will become
•Talk to others about your plans… Who knows, maybe a once in
lifetime opportunity may be around the corner.
•Think One Step Ahead. If you want a job in this industry think of
anything you can do now to get where you want to (e.g. ask for
feedback, get your CV revised, etc)
• Keep yourself informed as to what is happening in the industry.
Websites, blogs & Campaign magazine are good sources of