SAP D&T Developers Update at sitNL


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The deck presented at SAP Inside Track Netherlands 2012

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  • I lead Developer Experience at SAP.The mission of our team is to drive adoption of SAP technology platforms, and especially HANA, by reaching out to developers.Why reach out to developers outside of SAP? Of course many of us at SAP have a developer background and we love hanging out with developers, but how does it make business sense? In 4 different ways.HELP SELL. We are all in sales. If more developers know about our technologies, try them out and like them, then SAP is more likely to sell. Developers do not buy SAP technology directly but they are strong influencers in the sales cycle. Good CIOs listen to their technical experts.GROW THE ECOSYSTEM: If we want to grow our ecosystem in mobile, cloud and mobile, we need people to write applications on top of our platforms. Who are those people? Developers and entrepreneurs. If we can show that our platforms enable developers to quickly develop robust applications and sell them efficiently, we’ve won. Let’s not kid ourselves, we are only at the very early stages of building a robust ecosystem, and many questions are still unanswered.ITERATE QUICKLY: Increase opportunities for SAP developers of platforms to learn directly from external developers. Direct developer-to-developer communication, no bullshit.ATTRACT TALENT: If you were a very talented developer in KA, DA or Berlin, would you think of SAP as a place where you could work on cutting-edge software? Probably not. Boring ABAP business apps, code for moving data from database to ugly screen and back.According to analyst firm Redmonk, “developers are the new king makers”. This statement may not apply to everything SAP does and sell, but we believe it definitely applies to the part of our business where the end users are developers, our platform business.
  • The definition of a developer in NA’s RTDP plan is actually very broad:“A fundamental requirement for the success of any Innovation Platform is its broad embrace and adoption by a massive community of technical specialists who implement, administrate, and develop applications upon it. By doing so, these “developers” (Note: The term “developer” has been used to broadly encompass all technical specialists who implement, administrate, or develop solutions on top of a platform. This includes DBAs, application developers, consultants, etc. that work for customers, partners, start-ups, or as independent contractors) tie their livelihood to the platform and cement the platform into the IT landscape of organizations everywhere.”We need to make sure that we all speak of the same thing.
  • SAP D&T Developers Update at sitNL

    1. 1. SAP D&T Developer UpdateVitaliy Rudnytskiy – Developer Evangelist, SAP TIP Developer ExperienceDecember 8, 2012
    2. 2. Let’s start with…- … me! :)- Former BI consultant- Now with SAP’s Developer Experience team - Analytics - Central & Eastern Europe- SAP Mentor since autumn 2010- Based in Wrocław, Poland © 2012 SAP AG. All rights reserved. 2
    3. 3. Why Developers? GROW THE ECOSYSTEM Prove SAP best platform for building enterprise applications Promote SAP ecosystem as attractive path to profits SELL MORE Why reach out BUILD BETTER PRODUCTS Influence the sales cycle Understand developers’ requirements early to developers Create sales opportunities Provide direct feedback to SAP developers Access new accounts outside of SAP? ATTRACT TALENT Make SAP (even more) attractive employer for developers Increase supply of skilled developers to the SAP ecosystem More entrepreneurs create startups based on SAP technology© 2012 SAP AG. All rights reserved. 3
    4. 4. What is a Developer?“A software developer is a person concerned with facets of the software developmentprocess. Their work includes researching, designing, developing, and testing software.A software developer may take part in design, computer programming, or softwareproject management. They may contribute to the overview of the project on theapplication level rather than component-level or individual programming tasks.”(quoted from Wikipedia: we say “developer”, it is really a shortcut to say “someone with deep technicalexpertise who is a (potential) user of platform technologies”.Of course it includes “programmers”, but also: Data Scientists. Familiar with databases, query languages, scripting languages for statistical processing. Do not consider themselves “developers”. App Designers. Champions of user experience, deep expertise in UI/UX, come from a graphical design/Web agency background, use high-level frameworks for building Web or mobile apps. Do not think of themselves as “developers”. System administrators, database administrators, datacenter experts, etc.© 2012 SAP AG. All rights reserved. 4
    5. 5. SAP D&T Informal Enablement Options SAP Developer Center Developer licenses for SAP technologiesLegal framework Trial editions Developer editions Hosted environmentsSAP technologies Video tutorials Getting started Building blocks Help Forum© 2012 SAP AG. All rights reserved. 5
    6. 6. SAP D&T Informal Enablement Options SAP Developer Center – Database Technologies Technology Trial license Developer license Free for 30 days DB server hosted on Cloud.DATABASES SAP HANA on SAP hosted Developer pays cloud vendor environment for usage of hosted server SAP Sybase Adaptive Server Free Free Enterprise SAP Sybase IQ Express Edition Free Free SAP Sybase SQL Anywhere Free Free© 2012 SAP AG. All rights reserved. 6
    7. 7. SAP D&T Informal Enablement Options SAP Developer Webinars• Technical webinars • Roadmap series • PowerDesigner (Sep 20) • PowerBuilder (Sep 27) • ASE (Oct 4) • Optimizing performance series • ASE (Oct 25) • Sybase IQ (Nov 1) • SQL Anywhere (Nov 8) • HANA (Nov 15)• Jointly with SAP Partner Edge Enablement Center• Replays available via SAP Developer Center © 2012 SAP AG. All rights reserved. 7
    8. 8. SAP D&T Informal Enablement Options JAM Events DemoJam InnoJam CodeJam CodeSlam Inside Track 5 to 6 hour event 30-hour non-stop Global virtual coding Live demo competition focused on a single Community-organized events to design and coding challenge on topics What judged by audience topic of choice from share knowledge and best practices competition based on Analytics, Mobile, applause a developer point of and network with experts SAP technologies. Cloud and Big Data. view. Either before large One-hour plenary event such as Throughout the When October 13th Anytime throughout the year. session in the evening. TechEd or as year. separate event. Venue provided by On stage at Venue provided by SAP, SAP customer Venue provided by SAP or by SAP Where SAP TechEd and SAP- SAP or by SAP Virtual or partner or cool customer or partner. internal DKOM. customer or partner. local venue. SAP together with SAP with customersOrganized by SAP individuals in the SAP Individuals in the SAP ecosystem and partners SAP ecosystem Developers and non- developers alike All TechEd Attendees working for Mostly technical audience in the Who for TechEd, all SAP Developers Customers, students customers and SAP ecosystem. employees for DKOM partners, also SAP Mentors Las Vegas, Madrid, Get More SAP InnoJam SAP CodeJam SAP CodeSlam SAP Inside Track Bangalore, Shanghai© 2012 SAP AG. All rights reserved. 8
    9. 9. SAP D&T Self-Learning Options SAP D&T Academy• First 90+ videos now live • Covers all key SAP D&T solutions • Step-by-step walk-through of one task per video• Several ways to access • Searchable playlist in SAP Database & Technology Channel on YouTube• Additional videos being “crowd sourced” • Get your resources involved! © 2012 SAP AG. All rights reserved. 9
    10. 10. SAP D&T Self-Learning Options SAP HANA Academy• First 110+ videos now live • 2,200+ views already• Several ways to access • Searchable playlist in SAP Database & Technology Channel on YouTube• Additional videos being “crowd sourced” • If you have an idea or question, please contact © 2012 SAP AG. All rights reserved. 10
    11. 11. SAP D&T Informal Enablement Options SAP HANA Distinguished Engineer Program• 6 Members Governing Board • SAP and Partners representation• Accepting nominations • FAQ and the form• DE community website © 2012 SAP AG. All rights reserved. 11
    12. 12. SAP D&T Self-Learning Options SAP HANA Best Practice Assets• 63 assets now available • 1800+ views in < 1 month • Consolidated zip file on ESH• Available publicly • ExperienceSAPHANA -> Resources -> HANA Technology Tab -> “Technical Documents – SAP HANA”• Updates and additional assets every 2-3 weeks “I’ve been going through the zip file and the content is fantastic. I used the SLT video “I downloaded your compilation. Insightful repeatedly during the SAP for Utilities and complete, liked it a lot” Conference this week.” -- Lucas Keisow -- Bob Rountree © 2012 SAP AG. All rights reserved. 12
    13. 13. SAP D&T Self-Learning Options Other Options• HANA Technical Academies • For Partners• Free HPI class on in-memory• Test Drives on ExperienceSAPHANA• Getting started guides on SAP Developer Center• Books © 2012 SAP AG. All rights reserved. 13
    14. 14. SAP D&T Self-Learning Options Books• “In-Memory Data Management: Technology and Applications”, Hasso Plattner, Alexander Zeier, 2nd ed.• “SAP HANA Essentials”, Jeff Word • Use Voucher-Code 17C55987 for free download• “SAP HANA: An Introduction”, Bjarne Berg, Penny Silvia © 2012 SAP AG. All rights reserved. 14
    15. 15. SAP D&T Formal Enablement SAP Education• Multiple delivery formats • Traditional classroom • Virtual classroom • Self-paced• All SAP D&T solutions • Porting classes for legacy Sybase solutions into SAP Education framework• Multi-level certifications• Access at SAP Partner Portal or SAP Education Portal © 2012 SAP AG. All rights reserved. 15
    16. 16. SAP D&T Informal Enablement Options CodeExchange For SAP internal and external developers Work in virtual teams on SAP “add-ons”Co-Innovate & Develop Re-use common code patterns & build new functionality Seamless integration – simple – addressing community needs Subversion code management system (also for ABAP code) Infrastructure Release management, issue tracker, team administration Community Attract community members helping on your project Network Document & show-case your expertise Non-commercial use Consumption: all users, contributions: individual developers only Legal framework SAP internal guideline for SAP contributions© 2012 SAP AG. All rights reserved. 16
    17. 17. SAP D&T Informal Enablement Options CodeExchange – A Project Landing Page© 2012 SAP AG. All rights reserved. 17
    18. 18. Contacts:Jason Lovinger, VP, SAP D&T Developer Ecosystem ( Hardy, VP, SAP TIP Developer Experience (