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We believe that "Sharing expenses” is the next big thing. People like to feel connected, and probably one of the more profound ways to connect is through purchasing things and experiences together. That’s why we came up with the Wishround - social payments and group purchase engine for e-commerce.
Wishround basically generates additional high quality traffic to merchants website, provide more than one customer with every purchase and enrich customers data with their special occasions.
What’s cool about Wishround is that we are adding incremental revenue to e-commerce by bringing in those who would have otherwise perhaps not bought at all.
We’ve studied tons of analytics on gifting. The main idea - people want what they want. And they don’t care about your creativity when choosing the gift. The rise of returns after holidays proves it.
By combining the budget of different social groups we are able to increase the value of the gift and eliminate hustle associated with collecting cash.
We've developed two pipelines (for b2b and b2c perspective). As the service has shown viral effect we are more focused on conversions and A/B testing in every stage. The key metrics on the current stage for us are (b2c): relevant campaigns created/promoted, % of funding; (b2b): lead-opportunity-deal conversion.
For now there is about 30 online business committed piloting with us. We also approach local e-commerce platforms to build the partner channel.