Taco bell is an American chain of fast-food restaurants based in Irvine,
A subsidiary of yum brands, Inc. which serves American-adopted Mexican
Taco bell serves tacos, nachos other special items, and a variety of value
In 1978, PepsiCo purchased Taco Bell from Glen Bell.
In 1991, Taco Bell opened the first Taco Bell Express in San Francisco.
Taco Bell Express locations operate primarily inside convenience stores, truck stops,
shopping malls, and airports.
Taco Bell began co-branding with KFC in 1995 when the first such co-brand opened in
Clayton, North Carolina. The chain has since co-branded with Pizza Hut and Long John
Silver's as well.
Segmentation Targeting and positioning
Taco Bell has segmented the market according to the demographics targeting youth between the ages of 20 and 30.
Under behavioral segmentation, it targets the market that views fast food as an easy option for food
Children and youth from middle and upper class are the main targets of taco bell.
Main target market is between the ages of 18-34 years old.
Positioning – taco bell has its focus on positioning itself in the health-conscious youth.
A legal issue faced by taco bell
Taco has grappled with food safety issues, including a 2006 E.
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